Oversees all aspects of NatureLab North America business development for brands NatureLab Tokyo, MARO Men's Hair, Laundrin Home Goods and various Supplements.

ANTIGENERIC STUDIO – We are a full service creative agency focused on digital strategy, data-driven-design and rapid development. We are visual problem solvers that use informed metrics to guide the way.

@underhanded.co@honnsup

Research feedback from all available resources: site analytics, customer feedback and social media, utilizing the information to optimize the site and improve site performanceReport with Ecom teams on sales, customer service and marketing and product engagement trends Develop and manage email marketing campaign; maintain calendar, write copy, select imagery and analyze email metrics to pinpoint most effective strategyLead SEM/SEO efforts to optimize online search results. Work closely with Ecom team on implementing and managing new opportunities and search strategies with product namesManage, plan and monitor product rollouts; imagery; audit to ensure site consistency and accuracyCoordinate ecommerce product, OTF, lifestyle and lookbook photoshoots contentManage In-house Photographer to ensure all photography is on brand and provides proper content for E-commerceManage digital appearance and operation of website, technical aspects and technology related projectsProject manage website updates and coordinate with DevelopersResponsible for collaborating with merchandising teams to ensure correct website product assortment, pricing and availability Oversee the uploading of product copy, pricing, imagery and cross sells for monthly collections; Audit product pages to ensure site consistency and accuracy Conduct A/B tests to prove most effective methods of merchandising, marketing, etc.Manage homepage imagery and copy; Analyze homepage CTRs daily and make content updates based on performanceCollaborate with Ecom team and Social/Marketing team to ensure marketing and merchandising programs are in sync with all distribution channelsProduce and implement ecommerce promotional campaigns including site coupon codes and incentives; Analyze campaign performance to pinpoint most effective strategy per customer groupImplement SEO campaign via methods of integrating keywords into site copy, building SEO friendly urls,

Consult Japanese client for business in U.S. within fashion, e-commerce and technology.

Reinventing what a backpack can be...For students, professionals and adventurers. The result: smart backpacks designed around your lifestyle.When you buy a bag, you support education for the world’s poorest children. For every bag you order, we’ll give a backpack containing age appropriate school supplies to children in need.We manufacture our give bags and purchase our school supplies in the local markets, whenever possible. Together, we create a sustainable solution to poverty through creating jobs in the community, enriching families and lifting the education of children.

In-House Freelance Senior Graphic Designer for Creative Services department.

Digital Creative for Marketing Department

Founding designer of original women's knitwear collection.

Brand strategy, consultation, product development, manufacturing, marketing, investment & licensing.

Concept team

Design studio

Graphic Design for Marketing Department

Designed print collateral for clients