I’m a storyteller who excels at creating marketing and business development campaigns in the new and exciting digital world. For me, technology continuously offers new business opportunities, and I help companies use innovation to bring their message to the marketplace in a way that delights and engages customers. My strength is knowing how to activate a specific segment audience, building a go to market strategy from conceptualization to execution. I do this not only by connecting with the right influencers and taking a creative approach to amplifying brands, but also through building an effective campaign infrastructure and providing strong team management. Creating engaging experiences has long been at the center of my business approach. I started my career owning, branding and operating Automatic Slims, a group of Rock ‘n’ Roll bars in South Florida, where I created over 600 customer events, partnering with brands, such as Red Bull, Jack Daniels, Harley Davidson, and the UFC. These events helped me build a broad network of prominent influencers and led me to found my first startup, BeeYoo, a social media platform that provided celebrity content opportunities to companies, such as Google, FedEx, Conagra, Omnicon Group, SapientNitro, and CNN. Since that time, my business focus has evolved to include more technology and large enterprise relationships, enabling me to support a broad client base, spanning a wide variety of industries.I help companies roll out products online and through retail channels using the best practices from American Society for Testing and Materials (ASTM)