A highly commercial, entrepreneurial and inspirational leader with a track record of delivering profitable growth. 20 years of B2B sales, marketing, product, and commercial leadership, with a proven track record in transforming and scaling businesses, with considerable expertise in SaaS. Adept at hiring and developing teams globally, high EQ coach and mentor, with extensive experience throughout Europe and USA.Highly skilled in multi-national B2B SaaS platform development, sales, marketing (GTM / new market entry). Strong focus on customer value and data driven sales and marketing. With deep sector experience in HR and FinTech.Specialities: Sales and Commercial leadership, Enterprise SaaS, BI and Analytics, Business growth, Sales transformation, Talent acquisition.Key Achievements: - Developed a major digital B2B and consumer brand from launch, achieving profitable sales growth of £300m over 5 years (HR Tech SaaS)- Restructured global market data group, improving sales growth by 15% and lowering the cost of sales (Multi-channel B2B BI, Analytics and Market data).- Launched a technology start-up, taking business from “white-board to reality” and building a Fortune 500 client base (Enterprise B2B SaaS Analytics product).- Transitioned £350m HR marking and communications company to a digital sales business, increasing profitability by 35%.- Designed and executed a successful market entry strategy and third-party partnership network.Technology Areas:B2B Software / Technology: Digital Marketing, SEO, SEM, Social, Programmatic, Business Intelligence, Analytics, Data Visualisation, CRM, ATS, Assessment tools.