Partnering with agencies and brands to help crack their toughest, most important briefs.

Clients: The Masters, Corona Premier, Wilson, Burger King, Metro by T-Mobile, Ace Hardware, Ferrara Candy (Sweetarts, Nerds, Brachs), Marcos Pizza, Illinois Lottery, SkilsawCreative Director on The Masters (golf tournament). Founded the strategic and creative roadmap to transform their brand from a golf tournament into a lifestyle and cultural event. Turned around Burger King with a new attitude and new "You Rule" campaign, increasing sales by $710MM YOY and winning a Silver Effie for Brand Renaissance.Brought in $30MM of new clients to the agency in 1.5 years. 7 pitches, 7 wins no losses as either creative lead or anchor creative team: Burger King, Michael’s, Metro by T-Mobile, Wilson, Masters, Corona Premier and more.Helped catapult OKRP to #9 on Ad Age’s Creative A-List, 2023

Clients: Mars Pet, Mars Food, HP Computers, Mattel, Wells Fargo, Athleta, Mission 22 Creative Director for Cesar Canine Cuisine social. Lead creative teams to earn hundreds of millions of impressions leading social-first campaigns on spartan media budgets. • Women’s Best Friend, Too: 230MM earned impressions & 13.2%+ sales. • Feed the Friendship: 230MM impressions & 2X campaign KPIs. • First Day Friends: 17MM impressions, 200+ media placements, $150k media budget.Creative Director on Uncle Ben’s. Led the team to launch a global, award-winning, brand campaign repositioning the brand for a modern customer.

Clients: Kia Motors, Vizio TVs, California LotteryCreated KIA’s Super Bowl commercial, The Perfect Getaway Vehicle starring Pierce Brosnan. #4 by Adweek, #2 by ABC, #8 by Billboard and drove more viewers online than any other automotive Super Bowl spot. Created Slam Dunk Poetry to launch Vizio’s UltraHD TV, a social-first campaign featuring NBA’s Blake Griffin. #3 trending toping on X (twitter), $0 media budget.

Clients: Toyota, Scion, Taco Bell, San Francisco Aids FoundationHelped pioneer Toyota’s social content approach, launching Toyota’s first social-only campaigns in brand history. Launched Scion/Toyota iQ into the U.S. microcar category. Exceeded sales objectives by 81.6%.Hired Zeus, the God of Gods™ to launch Scion’s Limited Edition tC. 400MM impressions and 16%+ Facebook follows.

Designed collateral and promoted the art fair focusing on handmade good from the greater Chicagoland area. Expanded from one show to four the following year.