Michael Cotton Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

• Dissect problems, implement best practices, and devise solutions to drive business• Manage simultaneous projects across multiple departments and establish clear timelines with key stakeholders• Access the current state of Salesloft’s digital presence and strategize interactive design improvements• Concept, design, and develop great experiences for Salesloft’s digital presence• Translate customer and internal needs into user-friendly designs that have a direct impact on prospect and customer experience• Lead the development of best practices for Salesloft’s web and interactive strategies• Measure and analyze the success of web and interactive strategies and present key findings to leadership

Seattle, Washington, United States

· Lead an international, multi-disciplinary creative team across 12 different clients· Present final deliverables to clients while articulating design choices backed by research and data· Strategize with clients and steer creative direction of all deliverables i.e. landing page, email, and ads· Responsible for all client deliverables and timelines to achieve business/growth goals· Manage external development team and streamline processes to increase ROI on client accounts· Storyboard and wireframe concepts for junior designers and animators to execute· Design collateral that not only looks beautiful but improves conversion rate and engagement

Seattle, Washington, United States

· Design conversion-oriented and dynamic work across digital platforms to enrich client offerings· Utilize client brand systems to create consistency across digital ads, landing pages, and email marketing· Lead projects through full design lifecycle, from concept to final deliverable· Collaborate on a cross-functional team consisting of copywriters, developers, and key stakeholders· Responsible for managing multiple projects and supporting GrowtHit’s internal team in order to drive client growth metrics and ensure client success

Chicago, Illinois, United States

•Developed concepts, designs, and innovative ideas for digital deliverables that reflect clients' brands •Designed creative digital deliverables that stand out in the market and enrich the clients' experiences•Collaborated with account and project managers to help clients select effective designs and deliverables•Expanded DeanHouston's capabilities to create new web and digital content with interactive applications, animation, and videos, including redesigning/repurposing print media for use in a digital environment

Chicago, Illinois

•Managed and directed a team of designers•Oversaw creative direction of all materials created by the department•Prioritized project workload and managed expectations of stakeholders•Presented to executive leadership all concepts for approval and final send-out•Orchestrated marketing campaigns across multiple channels simultaneously to drive engagement•Spearheaded brand overhaul of company and product suite to improve consistency and brand recognition

Chicago, Illinois

•Redesigned the website and all external marketing materials•Produced social content to reach target demographics and grew following over 250% since start•Launched premiere annual event “Foodscape” with over 400 industry leaders in attendance•Hired and mentored Junior Designer into full-time role

Chicago, Illinois, United States

•Developed brand strategy•Led brand initiatives into new verticals and demographics•Partnered with local artists and small business owners•Analyzed competitive set and made recommendations for opportunities•Created brand assets and merchandise to increase and improve brand presence

Chicago

I was held responsible for all design needs of the bank, including but not limited to: marketing materials, presentation decks, as well as promotional materials for the bank. I was also in charge of purchasing of these materials and accountable for all deadlines.

Chicago

I was in charge of creating all graphic, presentations, and sales materials for both internal and external clients. As the sole designer in BCDS I was held accountable for following all brand standards while still showcasing new products in an effective and exciting way.

Chicago

I worked closely with the senior designer in order to create effective designs both for in-house needs and client facing materials. I was held accountable for following all brand standards while creating interesting layouts that organized data and content.

Center For Intercultural Programs

I created all advertisements and marketing collateral that was needed by The Center of Intercultural Programs. This includes both print and digital media that were distributed throughout DePaul’s academic buildings and student housing.

Bachelor’S Degree, Graphic Design, Minor In Marketing, 3.7 Gpa

Activities and Societies: Phi Kappa Psi, Inter Fraternal Council, National Society of Collegiate Scholars, AIGAA comprehensive education.

Education record