Led business development efforts throughout Ohio for a litigation services provider.Managed Salesforce instance.Regularly met with attorneys to explain services and discuss business opportunities.Increased gross revenue by 300% in first quarter in position (Q4 2023 vs. Q4 2022).Created promotions to support sales efforts.Attended events as necessary to engage with current clients and prospect for new business.

Led organization of more than 1,100 attorneys throughout Ohio.Increased organization’s sophistication and leveraging of technology.Prepared and facilitated annual strategic planning meeting with leadership committee.Executed two attorney conventions each year, with more than 300 attendees at each.Prepared board of trustees and executive committee members for monthly board meetings, including preparing reports and agendas and presenting on topics as necessary.Oversaw sponsorship program: prospected for new sponsorship partners, drove revenue for the organization, and provided activation value to sponsors.Created annual budgets, forecasting P&L throughout the fiscal year.Hired and trained staff on such things as communications, marketing, membership management, and event planning.Fostered relationships and member engagement by coordinating additional social events and group member activities.

Strengthened HARDI’s CRM/AMS system (Salesforce), shaping the system to best align with the organization’s processes, to leverage automations, and to maximize employee efficiency. Became very proficient in system admin functions within the Salesforce platform.Introduced data visualization tools and built reports/dashboards, improving analysis and visibility for finance, membership, training programs, and benchmarking analysis. Developed external, member-facing reports that improved the perceived value of the association. Reduced manual labor load while simultaneously providing a better product and more scalable solution to members by creating an automated, on-demand reporting system.Contributed to leadership team during period of growth from a $4.5 to $5 million organization,including strategic planning and interfacing with the board of directors.Formalized and documented SOPs, adjusting processes as necessary to increase organizational effectiveness. Implemented operational improvements without increasing costs.

Generated content for HARDI marketing communications, publications, social media, website and conference mobile app.Improved marketing email open rates, which helped grow annual conference attendance by 5% YOY.Administered technical aspects of email marketing platform and conference mobile app.Led public relations efforts, forging relationships with members of the trade press and facilitating interviews. Created relationship that resulted in member being added to the advisory board of a major trade publication.Prepared, wrote and distributed press releases to increase the visibility of the organization, its leadership and its members.Created and led press conference session at annual conference.

Consulted with customers to identify and resolve their problems, resulting in steady growth of sales.Arranged training sessions that improved customer effectiveness, efficiency and confidence.Proactively created supplemental promotional materials for customers and potential accounts.Strengthened relationships with existing accounts while prospecting for and securing new accounts.

Produced content for various externally distributed communications both B2B and B2C targeted, including sales newsletters, consumer e-newsletters, and website.Influenced product packaging design.Developed social media presence during the infancy of corporate social media, monitoring social media platforms for relevant changes and activity.Managed customer feedback communications.