Michael Craig Email and Phone Number
Michael Craig work email
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Michael Craig personal email
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Michael Craig phone numbers
Specialties: marketing/brand management, integrated marketing, digital marketing, creative development, cross functional team leadership, data analysis, cost control, innovation, mba, microsoft windows, packaging, project management
Bluetriton Brands
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Bluetriton BrandsWashington, Dc, Us
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Vice President, Premium And Emerging BrandsPrimo Brands Nov 2024 - PresentTampa, Florida, UsDrive growth of Premium Water portfolio - Mountain Valley/Saratoga/Splash -
Vice President Marketing - New Brands And Portfolio ActivationBluetriton Brands Nov 2023 - Nov 2024Stamford, Connecticut, UsDrive success of new brand portfolio - Splash, B'eau and AC+ION and manage portfolio level partnerships (MLB, AEG, Celebrity and Sports Talent) that drive consumer centric activations, build brand affinity and drive retail sales lift
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Beca Playbook, Future LeaderBlack Executive Cmo Alliance (Beca) Dec 2021 - Dec 2023Boca Raton, Florida, UsThe BECA Playbook is a two-year program that will transform the future of marketing by investing in promising Black marketing talent, providing them with the keys to success for achieving and excelling in C-suite roles. The BECA Playbook propels the careers of participants through curated learning experiences led by our BECA members, iconic Black leaders from the world’s most influential companies. -
Senior Director Global MarketingHarman International Oct 2020 - Nov 2023Stamford, Connecticut, UsLead global brand development team for Lifestyle, Gaming, and IoT brands through strategic prioritization and development of globally, culturally relevant consumer focused marketing creative and strategic brand partnerships -
Marketing Director, Global Jbl/Harman KardonHarman International Apr 2019 - Oct 2020Stamford, Connecticut, UsWork with regional market leaders to build global brand awareness through new product launches, globally culturally relevant creative development and strategic media planning.
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Marketing Director, Bubly/AquafinaPepsico Aug 2017 - Mar 2019Purchase, New York, UsLaunched bubly Sparkling Water and managed brand marketing agenda for evolving $1.5Bn water portfolio -
Senior Marketing Manager, Mountain DewPepsico Oct 2015 - Jul 2017Purchase, New York, UsDrove consumer relevance through “boundary pushing” communications initiatives on $8Bn brand
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Marketing Manager, Brand PepsiPepsico Nov 2013 - Oct 2015Purchase, New York, UsEvolved Pepsi marketing strategy to compete in challenged cola category by launching Project Cobalt, an accelerator platform for creatives designed to generate new streams of revenue within fashion, film and technology. Program launched fashion capsule, developed streetwear documentary and released a feature film in the first year while generating $1MM in new revenue.
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Global Marketing Manager Cheetos And Doritos - Global Snacks GroupPepsico Jul 2012 - Nov 2013Purchase, New York, UsManaged relationship with 60+ countries to build global brand positioning and deliver global brand learnings and managed development and adaptation of Doritos’ first ever global TV copy which aired in 20+ global markets and resulted in global production savings of $8MM
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Associate Marketing Manager - Global Beverages GroupPepsico Sep 2011 - Jul 2012Purchase, New York, UsLed investigation of flavored and functional water and alternate delivery forms for emerging markets - Utilized global sales and volume data to identify a $1Bn additives opportunity for PepsiCo and developed detailed analysis to guide strategic efforts and identify potential target markets for launch
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Lead Systems Engineer, Hair & Personal CareUnilever Mar 2006 - Jul 2009Blackfriars, London, GbLed $15MM three year improvement plan to increase West Coast supply chain efficiency. -
Band Ii Project ManagerProcter & Gamble Feb 2004 - Mar 2006Cincinnati, Ohio, UsManaged technical and commercial teams for North American Baby Care Product Supply. Installed two new Easy Ups manufacturing lines which added 500MM units of new capacity and protected customer service by alleviating North American volume constraints. -
Controls & Information Systems EngineerProcter & Gamble Feb 2000 - Feb 2004Cincinnati, Ohio, Us
Michael Craig Skills
Michael Craig Education Details
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Florida Agricultural And Mechanical UniversityElectrical And Electronics Engineering -
Emory University - Goizueta Business SchoolMarketing
Frequently Asked Questions about Michael Craig
What company does Michael Craig work for?
Michael Craig works for Bluetriton Brands
What is Michael Craig's role at the current company?
Michael Craig's current role is VP Marketing | Troublemaker | Consumer Enthusiast | ex. PepsiCo, Unilever, P&G.
What is Michael Craig's email address?
Michael Craig's email address is mi****@****ail.com
What is Michael Craig's direct phone number?
Michael Craig's direct phone number is +171839*****
What schools did Michael Craig attend?
Michael Craig attended Florida Agricultural And Mechanical University, Emory University - Goizueta Business School.
What skills is Michael Craig known for?
Michael Craig has skills like Cross Functional Team Leadership, Brand Management, Marketing Strategy, Management, Marketing, Project Management, Competitive Analysis, Consumer Products, Customer Insight, Strategy, Supply Chain, Strategic Planning.
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