Michael Croog Email & Phone Number

New York, Ny, Us

New York, New York, Us

I have a diverse array of creative skills to meet most clients' needs independently. However, there are times when building a team from scratch is necessary. A notable example is the production of an animated film featuring the voices of Paula Abdul, Randy Jackson, and Simon Cowell. I had the privilege of collaborating with talented producers at Atlantic Motion Pictures on this 3D animated film, which was showcased interactively during Bette Midler's Las Vegas residency. My role involved assembling and leading a dedicated production team to bring the creative vision to life.As a Creative Producer for top advertising agencies specializing in the healthcare industry— DDB Remedy, Razorfish Health, RevHealth, and Concentric Health Experience—I have honed my skills in producing high-impact content that resonates with audiences.FREELANCE CLIENTS INCLUDE:http://Colibri.comMarc JacobsBette MidlerKissUSAPepsiAC MooreAllstateBlinds-To-GoNickelodeonNick@NiteLANCÔMEChanelYves Saint Laurent

Rockaway, Nj, Us

* Created captivating graphics and promotional videos using Premiere Pro and AfterEffects for 30+ brands * Developed and executed 40+ multi-channel marketing campaigns ensuring consistent brand identity and positioning* Launched company’s first live streaming channel using OBS (Open Broadcaster Software) which increased value proposition, brand recognition, and client engagement by 50%* Managed the setup and operations of a live streaming studio to ensure seamless execution of live broadcasts* Designed 50+ client customized style guides to ensure consistency across all marketing materials and visual content* Directed and edited 15+ clients’ product footage and promotional videos, ensuring alignment with brand objectives* Partnered with producer to ideate concepts, write scripts, and film 10+ TV Commercials for diverse industries

Jericho, Ny, Us

* Conducted competitive market research on gaming trends to enhance user experience on PCH+ gaming app * Developed and deployed custom social media filters for games using SparkAR which increased engagement by 15%* Produced visually appealing assets for PCH+ games using Cinema4D to ensure optimal 3D presentation on devices* Coordinated UAT with programming team to ensure feature functionality and seamless integration across platforms* Facilitated stakeholder interviews to solicit feedback to design game elements that increased user engagement Advertising Strategy and Execution - PCH Ecommerce* Designed advertising campaigns, including online, banner, and popup ads, with a turnaround of 20-30+ ads weekly* Generated additional monetization opportunities for ecommerce vertical through strategic advertising placements * Managed 10+ advertising partnerships and negotiated contracts with 3rd party advertisers to drive revenue growth * Produced and edited 40+ video ads and collaborated with editors to ensure timely and high quality deliverables

New York City, Ny, Us

•Created TV advertising for NBC's fun-loving affiliates Pepsico, Taco Bell, Allstate, The Voice, AC-Moore and Telemundo•Serviced the on-air creative needs in promoting Cozi-TV•Edited TV commercials for Little House on the Prairie, Murder She Wrote, Frasier, and Howdy Doody

New York, Us

• Media producer for healthcare advertising agencies LLNS, OMD, DDB, Atmosphere BBDO, CDM Group, and AgencyRx• Assisted with production, post-production, and interactive needs of numerous healthcare and pharmaceutical clients, including Pfizer, Johnson & Johnson, and GlaxoSmithKline• Designed a creative game for physicians to visualize and control a chemotherapy drug’s ability to fight cancer cells by riding a Nintendo Wii Board!• In charge of healthcare & pharmaceutical deliverables for “Method of Action” and product rendering animations• Provided creative services, including video, animation, interactive, video games, and experiential media production for the various production arms of Omnicom• Delivered keynote deck to Chief Executive Financial Officer to present at a conference to OMG's global network, consisting of a comprehensive list of its clients and shareholders• Generated dynamic websites and rich interactive ads for AT&T's "Phones For Every Style from Mary J Blige"• Produced interactive graphics to be utilized in the building of a fully interactive mini-golf course game website to promote The FedEx Cup Golf Tournament

• Worked with not just an outstanding producer and legend, but also an incredible mentor who took me under his wing and showed me the ropes, the real world ins and outs of show business• It is because of Robert's appreciation that I had the rare opportunities to work with a good number of renowned producers, famous celebrities, actors and comedians in the entertainment and animation world• Highlights include working on an original feature film titled I Ain't Scared of You: A Tribute to Bernie Mac, various television show packaging including for the Worldwide Fido Doggy Award Show on Nick@Nite, and series development and pitching to television networks

New York, New York , Us

• Show-packaging for Nick@Nite’s Worldwide Fido Awards as Art Director for Worldwide Biggies /RSE• Motion graphic artist and consulting animation director for Nickelodeon Film Festival commercials• Director of comedian Jim Breuer’s “Jefferson Avenue” animated shorts & pilot for MTV• Producer & CG director of on-air interstitial series, “Alien Invasion” and “Nicktoons Pets Unleashed”• Tracked all essential production logistics, workflow, hiring, managing, identifying team strengths so it could function as a well-oiled machine• Director of a commercial for NickToons featuring Spongebob, Rugrats, and Jimmy Neutron

• Worked with talented and special directors, producers and mentors on TV commercials• 3D Maya artist, modeling and animating colorful assets for outrageously wacky and fun Hotwheels and Nickelodeon commercials• Built actual 3D mechanical mockups and presentations for Curious Toys toy product lines utilizing Maya

Continuing Education, Animation

Communications, Tv & Film, And Sociology