Mike Crouch Email & Phone Number

Texas, United States

Dallas, Tx, Us

Does your company or product message need to reach the world in a way that will turn into sales? I am available to help you find that path and create opportunities for growth. Clients supported:CURRENTLY - Parkland Center for Clinical Innovation - Full-time contract Marketing Manager where I manage all external communications including web, email, internal and executive communications. Other Clients Include:• Vizient (healthcare)• Boy Scouts of America• Transcend Insights – Humana (healthcare data)• Solis Mammography• Vibes Audio (smartphone accessories)• From The Future Studios (VR gaming)• AtGames (retro console manufacturer)I am an experienced communications professional who has led several global corporations in a variety of different industries including technology, entertainment and video games, health and wellness, cybersecurity and energy. I have successfully raised awareness of consumer brands and products with top tier media including The New York Times, the Wall Street Journal, USA Today, ABC World News Tonight, CNN, Fox Business, the Today Show, Associated Press, Bloomberg and Reuters. He has experience working with global markets, including leading communications for the Japan-based Nexon, the Korea-based NCsoft, and the UK-based Ridgeway Systems & Software. I also successfully guided Nexon through its IPO and built momentum for Teladoc during its pre-IPO state. I also supported investor relations at Mannatech Inc. and for Coastal Corp.As as freelancer or contractor, I can help you and your business get to the next level!

Flower Mound, Tx, Us

Was responsible for external, internal, marcom, field sales and executive communications for global developer of nutritional technology. Specific achievements and responsibilities include:-Drive product and event promotions-Developed internal communications programs for employees and field sales force-Created social media programs to support external audiences and employee/sales force-Managing ongoing crisis communication issues

Dallas, Texas, Us

Public relations agency leadership, C-level counsel, strategic PR support and staff mentoring.Responsibilities:• Drive all consumer product strategy for Trend Micro, a global leader in online security • Lead PR efforts and deliver strategic counsel for Teladoc, the nation’s first and largest telehealth provider• Provide strategic PR leadership for the innovative retail energy provider, Ambit Energy • Develop and execute strategic PR initiatives for Chestnut Exploration & ProductionAccomplishments:• Developed consumer program for Trend Micro’s Titanium Security 2014 launch; featured in USA Today, PC Magazine, Business Insider and NBC News• Helped guide Teladoc through major acquisition of Consult-A-Doctor and created top-tier brand awareness with media such as ABC's World News Tonight, the Today Show, The Wall Street Journal and Bloomberg.

El Segundo, California, Us

Core Focus: Video game public relations, brand development, media events and executive leadershipResponsibilities:• Provide public relations strategy, training and council to company executives• Lead all public relations activities, staff and external agencies in North America• Support global corporate communications and investor relations programs• Develop and support media and public outreach using emerging social media channelsAccomplishments:• Helped build corporate communications and global investor relations teams• Led communications planning and execution in North America for Nexon’s IPO in Dec. 2011• Provided product PR support for MapleStory, Combat Arms and Mabinogi• Launched and continue PR support for Vindictus, PopTag!, Dungeon Fighter Online, Dragon Nest, Sudden Attack and Atlantica Online• Launched 10 mobile platform games, including KartRider Rush and MapleStory Live• Launched six Facebook-based social games including The Grinns Tale and MapleStory Adventures• Hired eight staff members, selected and directed two PR agencies• Led the company through its first participation in events such as GDC, E3, PAX and Comic Con• In the first three years at Nexon, generated more than 15,000 stories, including coverage in CNN, Forbes, The Wall Street Journal, The New York Times, Fast Company and CNet

Bellevue, Wa, Us

Core Focus: Video game public relations, brand development, event planning and corporate communicationsResponsibilities: • Served as a company spokesman and oversaw ongoing global corporate media outreach for the company and its products• Managed media outreach for several PC games to trade and consumer press• Led outreach to business and financial press• Planned and managed corporate and product media eventsAccomplishments: • Managed press for the PC games Guild Wars, Dungeon Runners, City of Heroes, City of Villains, Exteel and Lineage II• Launched City of Villains in 2005 at large-scale press event on Alcatraz Island• Developed and rolled-out NCsoft – North America’s corporate/business public relations program to include outreach to top consumer business press and gaming media• Created and executed NCsoft’s corporate responsibility program, PlaySmart• Placed coverage includes front page stories in the Wall Street Journal and Washington Post, MSNBC as well as features stories in the New York Times, Associated Press, USA Today, Fast Company, Wired and the top gaming trade press such as PC Gamer, Games for Windows, GameSpot, IGN, and GameSpy• Supervised two employees

Austin, Tx, Us

Core Focus: Legislative media outreach, lobbyist support, legislative PR campaign developmentResponsibilities:• Created awareness of the organization by placing news stories with state and local media• Launched statewide PR campaigns directed toward the Texas Legislature to establish the organization’s political agenda• Generated media attention to increase organizations membershipAccomplishments:• Worked closely with lobbyists to develop legislative messages for use with capital media• Created statewide campaign to have members of the Texas legislature to pledge to not use public school funds to balance the state budget• Engaged capital media during legislative sessions to garner support for public schools and teachers• ATPE appeared in more than 550 newspaper articles and more than 150 television news stories in 2003

Washington, D.C., Us

Summary:• Clients I worked with include Microsoft, IBM-Austin, Travelocity.com, iChoose.com, Advent Networks and Office Domain• Managed several agency staff members • Coordinated day-to-day public relations activities and dealt with top-tier media and analysts Accomplishments:• Managed the launch of the Microsoft Windows 2000 in Austin, Houston and New Orleans• Successful placements include stories with Bloomberg TV, Cnet TV, CNNfn, New York Times, AdWeek, Advertising Age, E-Company Now, Family PC, Dallas Morning News, Austin American-Statesman, San Francisco Chronicle, Internet Telephony Magazine, San Antonio Express-News

Core Focus: Telecom and video technology media relations, event planning and analyst relationsResponsibilities:• Led all global media and analyst relations at Ridgeway• Developed strategic messaging and brand development for external audiencesAccomplishments:• Succeeded in securing major coverage in technology publications such as Computer World, Interactive Week, InfoWorld, CNN.com and Information Week• Positioned Ridgeway’s startup technology in front of several leading analyst firms including Frost & Sullivan, IDC, Yankee Group and Probe Research• Worked closely with business partners, such as Sprint, Radvision and Qwest, on joint PR efforts