I am a passionate XR professional with a track record of delivering high profile, complex and innovative products, often concurrently. Well known for my enthusiasm, creativity and drive, I am always looking for new ways to approach a problem or deliver a new opportunity. Starting my career in sales and business development I demonstrated excellent client/stakeholder management skills, operated as a shrewd negotiator and exemplary salesperson regularly overachieving vs target despite operating in a declining home entertainment sector. I have been working in XR since Oculus shipped DK1 through Kickstarter in 2013 and have been the creator/producer on +10 XR productions, 2 of which being large scale multi-million dollar projects. Eleven Eleven shipped in 2019 and was launched at SXSW, featuring in the Best of VR category at The Venice Film Festival and nominated for a Producers Guild of America Innovation Award resulting in an invite to join the guild. 2017 Halycon was a Primetime Emmy finalist.I am a confident presenter and have successfully pitched at President/CEO level at both Comcast and NBCUniversal.
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FounderKraked And Associated IndustriesSurbiton, Gb -
Co-FounderAltered Realities Mar 2022 - PresentBath, England, United KingdomAltered Realities is a creative technology studio based out of London England. We provide technology solutions for brands as well as develop and co-produce our own IP including the forthcoming VR fitness game Run That Rhythm. -
FounderKraked And Associated Industries Jun 2020 - PresentLondon, England, United KingdomKRAKED and Associated Industries is an XR studio focusing on the intersection of music and immersive technologies. -
Founder/Dj/Promoter/Vrchat World BuilderKraked (Uk) Nov 1999 - PresentLondon -
Producer: Red Sea VrRed Sea Film Festival Foundation Oct 2022 - Dec 2022Jeddah, Makkah, Saudi Arabia -
Producer: Venice ImmersiveFondazione La Biennale Di Venezia Jun 2022 - Sep 2022London/VeniceProducer with a focus on virtual worlds (if you want to you can use the M word) -
Tutor At La Biennale College: Production Design And World Building In Social VrFondazione La Biennale Di Venezia Jan 2022 - Feb 2022Remote -
Director Of PartnershipsDarkfield May 2020 - Jan 2022London, England, United KingdomDarkfield specialise in creating communal location-based immersive experiences for audiences in complete darkness using binaural 3D audio and other sensory elements. We work with immersion by using the darkness to create a gap for the imagination of the audience. -
Producer: Red Sea ImmersiveRed Sea Film Festival Foundation Sep 2021 - Dec 2021Saudi ArabiaProducer for Red Sea Immersive, the VR selection of the Red Sea Film Festival -
Producer: Venice Vr ExpandedFondazione La Biennale Di Venezia Jun 2021 - Sep 2021Venice, Veneto, Italy -
Non Executive Director/ProducerWhiley & Co Oct 2020 - Mar 2021Bath, England, United Kingdom -
Producer & ConsultantWhiley & Co Jul 2020 - Sep 2020 -
Member Of The Board Of AdvisorsOverview Ark Nov 2015 - Jan 2021Overview Ark is a global collective of musicians, filmmakers, designers and coders who have created a brand new style of live performance. We use virtual and augmented reality combined with haptics and scent to provide a live music experience like no other.Explainer video: https://tinyurl.com/t3x6zcqAs an advisor and member of the collective, I offer creative and business-focused guidance as well as connections to my network. This has resulted in the band Miro Shot being asked to join the Creative XR program, securing bookings at SXSW and Cannes Film Festival, invitations to pitch for a number of government-backed grants and generous support from hardware manufacturers to supply equipment for shows. -
Head Of Immersive TechnologiesNbcuniversal Media, Llc Nov 2017 - Apr 2020London, United Kingdom- Launched NBCUniversal's first dedicated Immersive Entertainment Team- Devised long term XR distribution strategy- Creator/Producer/Product lead on game-changing social VR prototype- Successfully pitched at President/CEO level (NBCUniversal/Comcast) - Secured multi-million dollar project funding- Developed and maintained relationships at various levels with vendors and internal stakeholders- Manged projects with +60 person teams - Lead R&D into new capture technologies and built PoC's experimenting with new immersive content formats- Creator/Producer: Eleven Eleven Official Selection, SXSW Film FestivalOfficial Selection, Venice Film FestivalOfficial Selection, Vancouver Film FestivalOfficial Selection, NewImages Film FestivalOfficial Selection, Cinequest Film FestivalOfficial Selection, Imagine Film FestivalOfficial Selection, Series FestWinner, Design Week Awards, Best AR/VR ExperienceNominee, PGA Innovation AwardNominee, VR Awards, Best VR ExperienceNominee, Broadcast Tech Innovation Awards, Best Use Of VR -
Virtual Reality LeadNbcuniversal Media, Llc Jan 2016 - Nov 2017- Devised and delivered XR education program for senior NBCU leadership and the wider business- Represented NBCU's International business in XR focused task forces at Universal Pictures, Comcast and NBC - Thought leadership - new formats for immersive content- Producer: HalcyonHybrid TV/VR scripted narrative created for Syfy Used in strategic partnerships with Facebook, Samsung, Oculus, and Altspace VR Winner Best in Augmented Reality & Virtual Reality - Design Week 2017Winner GOLD Best Innovation - 2017 New York FestivalsWinner GOLD Best Use of Technology - 2017 New York FestivalsWinner GOLD Digital/Product - 2016 London Design AwardsHalcyon - Worlds First Virtual Press Junket in AltspaceVRWinner - Kinsale Shark Silver Award - Producer Made in 360º2 x Episodes Made in Chelsea shot in 360º for Channel 4/Monkey Kingdom- ProducerGadget Table Shaolin - Wheel of Life VR Ex Machina 'meet Ava' VR CNBC Squawk Box VRCNBC Closing Bell VR -
Media Labs: Engagement LeadNbcuniversal, Inc. Dec 2013 - Dec 2015Part of the founding team at Media Labs, NBCUniversal's Innovation capability. As Engagement Lead it was my responsibility to build and maintain relationships with startups, accelerators and internal stakeholders. I scouted for products, services and technology that could add value or drive efficiency within our organisation. - Project managed PoCs with start-ups - Build strong networks within the startup community and within NBCU - Ran and participated in Media Labs hackathons- Created "hugely inspirational” programs to introduce start-ups to NBCU business units - Responsible for high profile projects that generated millions of pounds in operational efficiency -
Senior National Account Manager - EcommerceUniversal Pictures International Entertainment Aug 2010 - Nov 2013London, England, United KingdomLeading the Univeral Pictures Home Entertainment sales and distribution and distribution team for commerce platforms- Fundamentally transformed the way the business worked with online retail - Lead strategy and changes in data collection and reporting across multiple territories - Managed a sales team that was responsible for over 1/3 of the UK's net home entertainment revenue- Responsible for annual sales plans over £50m, bespoke by customer - Regularly overachieved vs targets, often by 20% or more whilst maintaining accurate forecasts - Drove efficiency by spearheading the business's focus on net revenue reporting - Successfully experimented with new business models and marketing techniques to drive incremental revenue - Overhaul of internal processes through sales, marketing, distribution and finance - Responsible for 40% increases in NPS scores - With focus and dedication to understanding the customers business I achieved 90%, 120% yoy growth on some accounts Feedback “You never say 'no', always want to find a way to do a deal, and will negotiate hard""The best team we have worked with at Universal""Best account manager I have dealt with" -
National Account ManagerUniversal Pictures International Entertainment May 2007 - Aug 2010 -
Sales ExecutiveUniversal Pictures International Entertainment Nov 2006 - May 2007 -
Business Development ManagerArabesque Distribution May 2005 - Oct 2006Turned a failing music import company into the biggest distributor of psychedelic trance in the world!
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Sales ManagerArabesque Distribution Aug 2004 - May 2005
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Senior Sales ExecutiveArabesque Distribution Nov 2003 - Aug 2004
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Sales ExecutiveArabesque Distribution Oct 2002 - Nov 2003
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Team Leader And Vinyl/Soul&Dance BuyerHmv Retail Ltd Aug 1999 - Aug 2002Reading, England, United Kingdom
Michael Salmon Education Details
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Sociology
Frequently Asked Questions about Michael Salmon
What company does Michael Salmon work for?
Michael Salmon works for Kraked And Associated Industries
What is Michael Salmon's role at the current company?
Michael Salmon's current role is Founder.
What schools did Michael Salmon attend?
Michael Salmon attended Reading University.
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Michael Salmon
Head Of Organisation Development & Transformation At Manchester City CouncilManchester Area, United Kingdom2manchester.gov.uk, manchester.gov.uk
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