Bottle Rocket Growth (BRG) propels early-stage B2B companies by building and scaling GTM strategies, motions, and teams. Specializing in building out marketing, sales, and business development efforts by helping define ICPs, crafting impactful top-of-funnel messaging, and building out highly-targeted contact lists. Whether through comprehensive consulting or hands-on coaching, our mission is to be your mission control, guiding your GTM journey and ensuring your trajectory is set for sustainable growth and high-impact results.

I've become an integral part of one of the largest and most esteemed RevOps communities, transitioning from a member to a trusted leader responsible for a community of over 50,000 RevOps/GTM members. - Systematized internal growth motions- Built and managed team of 6 Channel Moderators and 1 Community Lead- Built and ran engagement/growth community programs- Provided consulting services for numerous projects focused on building BDR organizations, marketing strategies, and customer success frameworks.

Initially hired as a contractor, my mission was to develop the "SDR Marketplace" envisioned by Glencoco. My responsibilities encompassed crafting enablement materials and coaching our early adopter Users, who aimed to secure qualified meetings for our platform's early adopter B2B companies. I systematized User onboarding and recruitment processes, contributing significantly to the growth of the community.The next challenge was building out the customer side of the marketplace, leading to my promotion to Head of Customer Success. In this role, I managed over 20 customers at any given time, each with unique needs and at different growth stages. This role diverged from traditional customer success responsibilities as it did not focus on cross-selling, up-selling, retention, or renewal metrics like Customer Lifetime Value (CLV), Customer Retention Cost (CRC), or Net Dollar Retention (NDR). Instead, it was a dynamic "build the airplane while flying it" type of position, centered on customer and process obsession.Tools/Technologies:Omni, Amplitude, Migadu, Seamless, Lemlist, Attio, Customer.io, Apollo, Woodpecker, Retool, Dialpad, Intercom, Proposify, Stripe, Segment, Salesforce, Smartlead, Teachable, Twilio, Vocal Video

I relocated to San Mateo, CA, and became part of a future unicorn company as the 120th employee. 5 months in, I was pulled over to Marketing to pioneer a program that would obsess over top-of-funnel representatives, leading to the creation of the Marketing Development Representative (MDR) Team. This team, a demand generation-focused version of traditional BDR teams, aimed to skyrocket efficiency and become a significant driver of pipeline for the marketing department. After proving-out the program, I was given the green light to build my team. Fast-forward to 2021, I hired over 40 MDRs who would go on to contribute tens of millions of dollars in pipeline, quarterly. The MDR program - a force to be reckoned with. We had created a hyper-efficient top-of-funnel team that could be a true contributor to pipeline alongside an A+ resource of future sales reps for the organization as a whole.