Mike Cushing Email & Phone Number

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

• Manage and coach a team of six associates to drive best-in-class organic social content, community management and social governance• Oversee implementation of content strategy and brand standards across all channels, including The Home Depot blog. Sole approver for all organic social content on The Home Depot’s channels• Focus on data-driven, customer-first content and engagement, with a commitment to diversity and inclusion, across all channels• Collaborate with Social Customer Care and PR team to establish escalation protocols, response matrices and social listening• Serve as the primary point of contact for all social crisis for The Home Depot, including review of all campaign creative and leadership communication• Developed and maintain organic social governance plan, including password management, role-based access, corporate SOP compliance and adherence to brand standards across all channels• Collaborate with internal content partners (influencer marketing, creative, editorial, corporate communications, employment, etc.) to guide content calendars, iterate strategy and meet overarching company goals• Develop and maintain deep relationships with channel partners – Facebook/Instagram, Pinterest, Twitter, YouTube/Google, TikTok, etc. – to ensure channel best practices and first-to-market opportunities• Serve as team SME for social tech stack, IT and security issues• Received 10+ "Homer Awards" (The Home Depot’s internal recognition award for top-performing associates)• Received annual Excellent Customer Service award for community management strategy and channel governance

Atlanta, Georgia, Us

– Create and curate high-quality content for corporate innovators and change-makers– Create and manage content strategy, editorial calendar and growth plan for new publication– Interview top innovation professionals in enterprise organizations– Drive engagement and audience growth for the content platform– Create connections between corporate innovators through content, social media and networking events

Atlanta, Ga, Us

• Create user personas, customer journey maps, and content strategy to support 352 Inc.'s sales efforts to senior leaders and C-level executives. • Manage 352inc.com content to support business development and talent recruitment• Develop and execute content calendar for 352's inbound and outbound marketing efforts through email marketing, social media, SEO/SEM, blog content, case studies and more• Support sales team with collateral content and marketing automation strategies• Manage a team of vendors and interns to support core marketing and public relations efforts

Atlanta, Ga, Us

• Content lead for 352's inbound and outbound marketing efforts• Helped 3-person crowdfunding company get acquired by growing revenue 800% and users 2,400% over 12 months with a lean budget • Grew website users 45% year-over-year for a century-old, Fortune 200 company's leading business segment in my team’s first year on the project. Increased conversion-based KPIs 147% through new customer touchpoints and conversion-rate optimization• Support sales team with collateral content and marketing automation strategies• Manage 352's social media content, strategy and tracking• Write, edit and manage the 352 Inc blog to support sales efforts and increase industry awareness• Develop content strategy for B2B and B2C digital marketing clients

Atlanta, Ga, Us

• Managed 352's social media content, strategy and tracking• Increased 352 blog traffic by 30% in a year as lead writer and editor• Created compelling copy and content for B2B and B2C websites• Managed SEO, content marketing and social media efforts for clients in various industries• Developed content strategy for B2B and B2C digital marketing clients• Brainstormed and executed short and long-term marketing strategies to help clients achieve their goals through a variety of digital marketing and traditional tactics• Served as direct point of contact for clients and development teams• Consulted with development teams regarding digital marketing and UX best practices during website development• Developed dynamic content in healthcare, manufacturing, clinical research, home finance and more

Atlanta, Us

Corporate entrepreneurs, product owners, and senior leadership need to think and move like startups in order to launch quickly, find market fit, and launch their products at scale.In an effort to learn from corporate thought-leaders and forge a path for future entrepreneurs, 352 Inc. along with TechSquare Labs created The Enterprise Entrepreneurship Series.EES is a bi-monthly series focused on helping business leaders navigate the challenges of adopting a startup mentality in a corporate environment. Our aim is to inspire organizations to break down barriers to innovation, and drive change within. Our speakers, from companies like Coca-Cola, Equifax, Cox, and top Atlanta startups, will share their experiences about product development — from garnering buy-in from the top to picking the right partners and scaling for growth.We believe that innovation needs to be seeded in every department. From legal and finance to creative and technology, innovative thinking cannot be siloed in one department. For enterprises to truly be successful the entire organization must embrace the same philosophy— from the top down to the bottom up.http://eesatlanta.com/

Gainesville, Fl, Us

• Worked as part of the Chamber Communications team, with a focus on member communication, social media and community research• Served as staff writer and editor for Chamber communications, including weekly Chamber e-Journal, Chamber press releases, Public Policy newsletters and placed media• Assisted in development and implementation of Innovation Gainesville marketing plan• Blogged for Innovation Gainesville, aggregating local tech stories and writing profile features on local innovators• Managed multiple websites for Chamber, Council for Economic Outreach, Gainesville Technology Enterprise Center, Gainesville Buy Local and Innovation Gainesville• Doubled Chamber’s social media followers as co-manager of Chamber, Innovation Gainesville and Gainesville Buy Local social media, including Facebook, Twitter, YouTube, Flickr and LinkedIn• Produced and edited video projects for Chamber events and programs• Managed selection committee for Chamber website redesign and database proposal (Ongoing)• Conducted quarterly cost-of-living research for Alachua County to submit to a national price index

Compiled marketing plans for multiple clients within the Shands HealthCare systemWorked as part of the Corporate Communications and Public Relations team, focusing on internal and corporate communicationsIndependently linked with team clients throughout the Shands HealthCare system and external clients in the communityWrote and extensively edited content in AP Style for News&Notes employee newsletterNegotiated with local businesses and community partners to promote Shands at the University of FloridaManaged communications for Shands Green Team and Shands HomeCare services

Worked with a team of five students to provide an effective PR campaign for clientDirected the creation of a campaign book and promotional materials for a large, for-profit healthcare systemConducted and analyzed market research to focus campaign direction