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@usaa.com
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3 phones found area 210
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Michael Daum is listed as SVP l Chief Marketing Officer @ Golden 1 Credit Union at Golden 1 Credit Union, based in Greater Sacramento, United States. AeroLeads shows a work email signal at usaa.com, phone signal with area code 210, and a matched LinkedIn profile for Michael Daum.
Michael Daum previously worked as Senior Vice President, Chief Marketing Officer at Golden 1 Credit Union and Senior Marketing Officer, USAA Federal Savings Bank / Enterprise Deepening at Usaa. Michael Daum holds Ba, Business from Lourdes University.
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AeroLeads found 2 current-domain work email signals for Michael Daum. Compare company email patterns before reaching out.
I am a steadfast, empathetic, and dynamic executive with progressive marketing and communications experience across diverse B2C and B2B segments. Growing from a field marketing representative to Chief Marketing Officer for the 6th largest Credit Union in the U.S. Driven to enable marketing teams and technologies to be strategic contributors of enterprise growth and return on investment while instilling a culture that celebrates collaboration, accountability, and community through data driven accomplishment.Accomplishments include:👉 35% of annual gross products (+97% retention) for a "Forbes World's Best Bank"👉 65% reduction in marketing cost per acquisition (MCPA) through digital innovation and AI👉 44% improvement in unaided brand awareness in key growth markets👉 Lauded for ability to lead, recruit, and propel diverse top talentSKILLS AND TECHNOLOGY PROFILEAdobe Marketing Cloud | Unica | Aprimo | Neustar | AdTech | MarTech | Affiliate | Search Engine Optimization | Next Best Action | Tealium | Pega | Branch Merchandising | Inclusive Leadership | Diversity and Inclusion | Marketing Operations | Senior Vice President Marketing Liaison | G2M | Strategy Development | Business Planning | Marketing Forecast | Advertising Analytics | Marketing Analytics | Predictive Analytics | Qualitative Analysis | Quantitative Analysis | Company Voice | Strategic Partnerships | Market Research | Data Analysis | Digital Marketing |Digital Channel Marketing | Programmatic Advertising | Media Relations | Agency Management l Corporate Communications | Press Release | Social Media Marketing | Influencer Marketing | Customer Champion | Capability Building | Innovation | Growth Storytelling | Strategic Objectives | Profitable Growth |Revenue Growth | ROI | Return On Investment | ROAS | Return on Advertising Spend Customer Centric | Voice of the Customer | Analytics Capabilities | Develop Analytics Capabilities | Marketing Technology | Campaign Management | Innovation Catalyst | Chief Commercial Officer | CCO | Chief Growth Officer CGO | P&L | Profit and Loss | Budget Management | Marketing Budget | Advertising Spend | Agency Relationship Management | Contract Management | Marketing Collaboration | Remote Workforce | Remote Work | Fractional CMO | Change Management | Business Communications | Agility | Agile | SEO | Marketing Goals | Strategic Marketing Objectives | KPI Development | Google Analytics | Google AdWords | CRM | Salesforce | WebTrends | Big Data | Agency Relationships l Snowflake
Listed skills include Strategic Planning, Cross Functional Team Leadership, Marketing, Leadership, and 37 others.
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A career timeline built from the work history available for this profile.
Sacramento, Ca, Us
Chief Marketing Officer for Golden 1 Credit Union ($21B in assets - 1.1M members - 2023 Fast Company Brands that Matter), reporting to the Chief Executive Officer. Broadly responsible for marketing, communications, and community relations. Golden 1 has been delivering exceptional financial services and support to its members and communities since 1933.
San Antonio, Texas, Us
Senior Marketing Officer for USAA's Bank ($117B in assets - 9M members - U.S. #1 in Forbes' World's Best Banks 2023), reporting to USAAs Enterprise Chief Marketing Officer. Broadly responsible for 35% of USAA Bank's gross annual products by connecting the military community and their families with digitally led acquisition and utilization strategies across deposits, credit card, mortgage, and consumer lending. Accountable for performance-based investments with a $190M annual budget, 50-person agile team, and brand agencies. Assigned to lead an enterprise-wide effort (Q4 ’22) to design and deliver a comprehensive set of marketing, channel, and product enablers resulting in a 50% YoY improvement in cross-LOB deepening.
San Antonio, Texas, Us
Senior marketing executive for Financial Advice & Solutions Group (FASG) with a $56M budget and an eight-person team including two executive direct reports. Responsible for full funnel demand generation to acquire and deepen USAA member relationships across life insurance, investments, and health insurance solutions. Lead marketing executive on FASG President's senior leadership team.
San Antonio, Texas, Us
Responsible for omni-channel demand generation across brokerage, mutual funds, ETF, and 529 offerings from awareness through lower funnel leads that contributed 30% of IMCO’s annual sales funnel opportunities.
San Antonio, Texas, Us
Accountable for marketing driven top of funnel opportunities and the associated marketing spend. Charged with the strategic goal of building and implementing the tools and capabilities necessary to enable impactful marketing mix optimization, actionable analysis, and accessible reporting. With four client managers as direct reports and a $25M budget, served as the bridge between the marketing, sales, and product teams with a focus on achieving increases in sales funnel growth, member activation, and brand engagement. Championed, introduced, and managed all agency relationships surrounding the Life Company’s first digital remarketing strategy resulting in the reduction of associated CPAs by 65% and improved conversion rates by 48%.
Cleveland , Ohio, Us
Reporting to the Chief Marketing Officer (CMO) with 7 direct reports and an overall team of 45 people, responsible for leading Go to Market strategy, planning, and delivery for the Community and Corporate banks. In addition to G2M, managed multi-channel marketing and creative initiatives, strategic brand sponsorships across the NBA, NHL, MLB, and MLS, agency relationships, and the strategic response and associated communication related to post financial crisis legislative changes.SKILLS PROFILEAdobe Marketing Cloud | Unica | Aprimo | YouGov | Fuel Cycle | Neustar | AdTech | MarTech | Affiliate Management Moveable Ink | Search Engine Optimization Next Best Action | Tealium | Pega | Branch Merchandising Systems | Learning Agility | Inclusive Leadership | Diversity and Inclusion | Marketing Operations | CMO Chief Marketing Officer | Senior Vice President | Marketing Liaison | G2M | Strategy Development | Business Planning | Marketing Forecast l Advertising Analytics | Marketing Analytics | Predictive Analytics | Qualitative Analysis | Quantitative Analysis | Company Voice | Strategic Partnerships | Market Research | Data Analysis | Digital Marketing Digital Channel Marketing | Programmatic Advertising | Press Relations | Media Relations | Agency Management Corporate Communications | Press Release | Social Media Marketing | Influencer Marketing | Customer Champion | Capability Building | Innovation | Growth Storytelling | Strategic Objectives | Profitable Growth | Revenue Growth | Measurable Growth | ROI | Return On Investment | ROAS | Return on Advertising Spend Customer Centric | Voice of the Customer | Analytics Capabilities | Develop Analytics Capabilities | Marketing Technology | Advertising Technology | Campaign Management Platform | Life Cycle Management | Platform Breakthrough | Innovation Catalyst | Chief Commercial Officer | CCO | Chief Growth Officer CGO | P&L | Profit and Loss | Budget Management
Cleveland , Ohio, Us
Reporting to the Head of Consumer Marketing with a $26m budget, responsible for providing leadership to a team of four Market Strategists and Marketing Planners with a focus on leading Go to Market (G2M) campaign strategy, optimizing the overall marketing mix, and turning around a year over year trend of negative growth in primary checking deposits across the bank’s mature markets. SKILLS PROFILECGO | P&L | Profit and Loss | Budget Management | Spending Authority | Marketing Budget | Advertising Spend | Agency Relationship Management l Contract Management | Marketing Collaboration | Advertising Collaboration | Diversity | Diversity and Inclusion | Remote Workforce | Remote Work l Change Management | Business Communications | Agility | Agile | SEO | Search Engine Optimization | Marketing Goals | Strategic Marketing Objectives l KPI Development | Google Analytics | Google AdWords | CRM | SalesForce | HubSpot | WebTrends | Big Data | Marketing Reporting |Agency Relationships
Cleveland , Ohio, Us
Reporting to the Head of Field Marketing under the Chief Marketing Officer, responsible for providing leadership to a team of 18 people with focus on growing and reinforcing KeyBank’s brand through both organic and target acquisitions throughout the Western United States (Colorado, Idaho, Utah, Washington, Alaska, Oregon) with 35% of KeyBank’s net marketing budget. ****************************Prior Experience Includes:Escalating district marketing, events, and public relations roles driving KeyBank's brand engagement and customer growth strategies across Northwest and Northeast Ohio, two of Key's largest and most diverse geographies.SKILLS PROFILEAdobe Marketing Cloud | Unica | Aprimo | YouGov | Fuel Cycle | Neustar | AdTech | MarTech |Affiliate Management Moveable Ink | Search Engine Optimization Next Best Action | Tealium | Pega | Branch Merchandising Systems | Learning Agility | Inclusive Leadership | Diversity and Inclusion | Marketing Operations | CMO Chief Marketing Officer | Senior Vice President | Marketing Liaison | G2M | Strategy Development | Business Planning | Marketing Forecast | Advertising Analytics | Marketing Analytics | Predictive Analytics | Qualitative Analysis | Quantitative Analysis | Company Voice | Strategic Partnerships | Market Research | Data Analysis | Digital Marketing |Digital Channel Marketing | Programmatic Advertising | Press Relations | Media Relations | Agency Management Corporate Communications | Press Release | Social Media Marketing | Influencer Marketing | Customer Champion | Capability Building | Innovation | Growth Storytelling | Strategic Objectives | Profitable Growth | Revenue Growth | Measurable Growth | ROI | Return On Investment | ROAS | Return on Advertising Spend
Quick answers generated from the profile data available on this page.
Michael Daum works for Golden 1 Credit Union.
Michael Daum is listed as SVP l Chief Marketing Officer @ Golden 1 Credit Union at Golden 1 Credit Union.
AeroLeads has found 2 work email signals at @usaa.com for Michael Daum at Golden 1 Credit Union.
AeroLeads has found 3 phone signal(s) with area code 210 for Michael Daum at Golden 1 Credit Union.
Michael Daum is based in Greater Sacramento, United States while working with Golden 1 Credit Union.
Michael Daum has worked for Golden 1 Credit Union, Usaa, and Key Bank.
You can use AeroLeads to view verified contact signals for Michael Daum at Golden 1 Credit Union, including work email, phone, and LinkedIn data when available.
Michael Daum holds Ba, Business from Lourdes University.
Michael Daum is listed with skills including Strategic Planning, Cross Functional Team Leadership, Marketing, Leadership, Marketing Communications, Marketing Strategy, Management, and Direct Marketing.
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