Merchandised Precision Measuring, Hand Tools, Raw Materials & Fasteners sections of 1800 page yearly reference catalog and monthly sale flyers for a major national distributor of industrial tools and supplies. Provided sales and technical support for internal staff and external customers. * Negotiated and developed comprehensive financial and marketing plans with over 70 vendors representing over 15,000 products accounting for nearly 20% of company sales.* Launched new products and managed existing product lifecycles increasing sales from $1.9 to $2.9 million over a three year span of hand tool line.* Managed co-op advertising programs with vendors generating over $90,000 in revenue. * Wrote content for sell sheets & training brochures which explained the features and benefits of new products leading to successful product launches and increased sales.* Assembled, mentored, and directed a team of associates ensuring proper inventory levels were maintained at three regional distribution centers, products were correctly advertised, and cost savings initiatives were executed to increase sales and improve profit margin.