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Growth marketing expert with the goal to create a customer journey without friction. Impossible? could be. However, it is what drives me. In short, I enjoy applying a growth process on the complete funnel that results in faster learnings than the competition.Through Marketing Analytics; descriptive (what happened), predictive (what will happen) and prescriptive (how can we make it happen?), I enjoy feeding the growth process with potential improvements to scale the business.Aside my work as a growth marketeer, I also have a side-business, Uniq Print.Uniq Print is an European e-commerce company, specialised in reusable name badges. As a result, we welcomed customers like Philips, Holland Casino and Double Tree by Hilton. In short, we have accomplished product/market fit and now aim for further growth in various Western European marketsIn short, I love working with ambitious entrepreneurs, startups/scale-ups to create serious growth. Entrepreneurs, brands and investors can contact me:★ To request for feedback/partnership on new e-commerce initiatives★ When you need a growth marketing specialist★ Interested in Uniq Print's B2B Business
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Co-Founder And CeoHyperr.AgencyAmsterdam, Nh, Nl -
CeoBookit Jan 2023 - PresentAmsterdam, Noord-Holland, Nl -
Head Of MarketingBookit Jul 2021 - Dec 2022Amsterdam, Noord-Holland, NlWe aim to predict and match the travel intent of our customers with personalised travel offerings. In short, from making sure our brands are there (whenever travel intent rises), to a personalised on-site experience, till being top of mind to boost our repurchase rate.www.bookit.nl
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FounderUniq Print Name Badges Jul 2010 - PresentAmsterdam, NlUniq Print is B2B E-commerce company that sells reusable name badges throughout Europe. Among our customers are:- International hotel chains (Double Tree by Hilton, Holiday Inn & VD Valk Hotels)- Retailers (Ahold, Philips, Nespresso, HMS Host and Saturn Electronics).- Financial companies (Rabobank, Santander and Triodos Bank)- Airlines (KLM and Malaysia Airlines)- Casino chains (Holland Casino)A survey among 1,000 consumers conducted by International Communications Research, shows that name badges "not only does help consumers to quickly identify an employee of the business, it creates and instant relationship that can foster consumer confidence and loyalty,”. Interested? Get in touch or visit our Dutch, English our German website via uniqprint.nl, uniqprint.de or uniqprint.co.uk. -
Head Of MarketingBookunited.Com Jan 2020 - Jul 2021Apeldoorn, Gelderland, Nl(part of Bookit group)Applying marketing experimentation to drive growth at all stages of the marketing funnel. -
Head Of GrowthTraveldeal Oct 2017 - Jan 2020Amsterdam, Noord-Holland, Nl(Acquired by Bookunited)Was responsible for developing and executing a data driven marketing strategy that enabled Traveldeal to grow into its key markets.Responsibilities:- Analyzing all metrics to establish performance benchmarks for content, product and sales. - Leading the company in prioritising key focus areas for growth and creating growth models.- Develop and test strategies for acquisition, retention and reactivation through multiple channels.- CRO: embedding a growth culture with a proper experimentation programNotable investors: Maasinvest and Venturebuilders Capital. -
Interim CeoTraveldeal Oct 2018 - Jan 2019Amsterdam, Noord-Holland, Nl
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Conversion Optimization Specialist (Cro)Suitsupply Oct 2016 - Oct 2017Amsterdam, North Holland, NlResponsible for optimizing the conversion rate via personalization that is driven by behaviour-based data.Research: Quantitative and qualitative behavioural analyses to create testing hypothesesExperimentation: A/B testing, behavioural design, cognitive biasesAnalyze: Data vs hypothesis and act upon it. -
E-Commerce Country ManagerSuitsupply Jun 2016 - Oct 2016Amsterdam, North Holland, NlCountry management:- Optimizing our open invoice systems to increase conversion.- Integrating components that increase trust in countries with low brand awereness.- Retargeting projectsContent operations: - Maintaining multilingual websites with Demandware, Livewords and ERP tools. - Creating and updating website content with HTML & CSS- Project managementWorking with multiple product owners launching new websites, new currency and payment methods
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Country Manager Benelux - Business DevelopmentGlassesgroupglobal Jan 2016 - May 2016Responsible for the ongoing growth of GlassesGroupGlobal in the Benelux eyewear market. This means end-to-end P&L responsibility, e.g. analysing the market, understanding customer behaviour, defining pricing strategy, testing/ adjusting the website, building relationships in the market, developing the marketing strategy, traffic generation etc. -
Managing PartnerWannahaves Nov 2011 - Sep 2014Amsterdam, Noord-Holland, NlWannahaves enables its users to discover & buy lifestyle items through their tastemakers and track user behavior to connect products to the right influencers. -
Columnist DistrifoodReed Business Media Dec 2011 - Mar 2014I love companies who embrace the future according to the principle of "it's the story you tell and not the product you sell". Via my experiences within the social commerce market, I try to persuade supermarket entrepreneurs to take their business to the next (social commerce) level. -
Social Media Marketing ConsultantCreative Venue Sep 2010 - Oct 2010Amsterdam, Noord-Holland, NlSocial Media PR consultant offline & online -
Intern & Dissertation At Brand DevelopmentAlbert Heijn Jan 2010 - Jun 20101506 Ma Zaandam, NlInternship: Assigned with the task to enforce the offline and online brand engagement within a new store concept. Dissertation: Research how the experience of current franchisees with customer experiences can be used by the franchisor to strengthen the level of customer loyalty. -
Intern At The Marketing DepartmentImprint Plus Sep 2005 - Jan 2006Richmond, Bc, CaInvestigate the European market from an North American perspective in order to create a feasible market entry plan for Europe. -
Internship At Logistics Department, Fuente Alamo, SpainFruca Marketing S.L. Jan 2005 - Mar 2005Streamlining the processes regarding import and export
Mike De Block Skills
Mike De Block Education Details
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Growth TribeA.I. For Marketing -
University Of WestminsterBusiness Studies
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Nyenrode Business UniversityNew Entrepreneurship
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Inter College Business SchoolCommercial Management
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Id College ZoetermeerInternational Wholesale
Frequently Asked Questions about Mike De Block
What company does Mike De Block work for?
Mike De Block works for Hyperr.agency
What is Mike De Block's role at the current company?
Mike De Block's current role is Co-founder and CEO.
What is Mike De Block's email address?
Mike De Block's email address is md****@****rint.nl
What is Mike De Block's direct phone number?
Mike De Block's direct phone number is +31 20 794*****
What schools did Mike De Block attend?
Mike De Block attended Growth Tribe, University Of Westminster, Nyenrode Business University, Inter College Business School, Id College Zoetermeer.
What are some of Mike De Block's interests?
Mike De Block has interest in Start Ups, Football, Children, E Commerce, Economic Empowerment, Traveling, Civil Rights And Social Action, Education, Entrepeneurship, Human Rights.
What skills is Mike De Block known for?
Mike De Block has skills like Online Marketing, Strategic Thinking, Entrepreneurship, Retail, Social Commerce, Online Advertising, Social Media Marketing, Marketing Communications, Dutch, Social Networking, New Business Development, Business Strategy.
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