Mike Debutte Email & Phone Number

Ottawa, On, Ca

Ottawa, Canada Area

Remotely overseeing all facets of Freebies Inc. consumer platforms, including marketing, business development, accounting, communications, programmatic relationships, web development, data privacy, data security, and UX.Strong emphasis on marketing and media buying, coupled with establishing new partnerships for user data monetization.Selected Accomplishments & Projects:Managed and scaled a Digital Marketing Budget of over $1M+ annually: Devised a cross-platform media buying strategy that effectively targeted markets in the US, Canada, UK, and Australia. This strategy employed data-driven and demographically segmented methods for allocating spend and identifying scaling opportunities. Our primary marketing objective was to maintain a positive ROI at the point of acquisition. Our budget strategy spread acquisition efforts across various platforms, such as Facebook, Google, Snapchat, affiliate marketers, and emerging social platforms. We successfully achieved a positive return on ad spend (ROAS) while consistently meeting or surpassing acquisition targets.Achieved Subscriber Growth of over 3M new users from October 2019 to June 2022: Developed and executed a comprehensive marketing strategy, paid media strategy, landing page optimization, creative strategy, and fostered valuable affiliate partnerships to significantly boost Freebies.com Inc.'s brands, resulting in an impressive 2.5M newsletter subscriptions growth. By implementing an aggressive, scaled, and meticulously measured approach to budget allocation, we achieved an outstanding 150% growth in newsletter subscribers for Freebies-owned web properties while sustaining a positive ROI at the point of acquisition.

Ottawa, Canada Area

Manager of Key Accounts and New Partnerships: Orchestrated pivotal relationships and collaboration with key clients and strategic partners, cultivating growth opportunities and fostering lasting connections.Director of Multiple Teams Across 7+ Business Lines: Led a multifaceted team across diverse business segments, ensuring alignment and driving innovation for success in an ever-evolving landscape.Project Manager - Shared Influencer Network: Oversaw and managed our influencer network initiative, optimizing its reach and impact in a dynamic digital landscape.Project Manager - Shared SaaS Video Licensing Platform: Spearheaded the development and management of our cutting-edge SaaS video licensing platform, empowering content creators and businesses alike.Project Manager - Shared Media Buying: Strategically managed media buying projects, optimizing the allocation of resources for maximum reach and ROI.Project Manager - Shared E-commerce: Led projects within our e-commerce sector, crafting seamless experiences for our customers and clients.Agency Management for Branded Content Sales: Navigated the intricate world of branded content sales, ensuring our clients' stories were heard and their goals were achieved.Social Media Video Production Sales - Shared Creator Studio: Drove the sales strategy for our Creator Studio, making sure our partners' visions came to life through engaging video content.Prepared and Presented Company Profile for Potential Acquisition: Played a pivotal role in showcasing Shared's value and potential, facilitating discussions that could shape our future.CRM Strategy, Creation, and Management: Established and maintained our CRM system, optimizing our interactions with clients and partners.As Head of Business Development at Shared: Steered the ship towards a remarkable annual revenue growth of 100% in our first year, a testament to our dedication, innovation, and collaborative spirit.

Manager of Key Accounts and New Partnerships: Orchestrated pivotal relationships and collaboration with key clients and strategic partners, cultivating growth opportunities and fostering lasting connections.Agency Management for Branded Content Sales: Navigated the intricate world of branded content sales, ensuring our clients' stories were heard and their goals were achieved.CRM Strategy, Creation, and Management: Established and maintained our CRM system, optimizing our interactions with clients and partners.

Inside Sales (B2B) For Digital Marketing and Lead GenerationKey Account ManagementSales focus on CPG brands, market research and rewards programsDigital Campaign Development for user acquisitionTraining and CoachingAccounts Receivable ManagementConsistent growth in sales while hitting quarterly targetsManaged and grew accounts annually between $1.5m-$2.5M

Ottawa, Canada Area

Position held simultaneous to Senior Account Manager positionManaged a team of 7 content writers for web, social and emailContent Strategy and Planning for website, social and emailUser acquisition optimization and UX designWebsite and social data analysis and optimizationManaged the execution of a worldwide trending viral marketing campaignDirected consumer targeted email campaigns with subscriber base of 10M+

Inside Sales (B2B) For Digital MarketingSales focus on CPG brands, market research and rewards programsDigital Campaign Development for user acquisitionAccounts Receivable ManagementConsistent growth in sales while hitting quarterly targetsCreated $400,000 in new business year 1

Managed a team of 40+ Front of the House Hospitality WorkersInventory control and purchasingLabour control and HRCustomer Service and RetentionConsistently attained profit margin goals per quarter

- Labour Management- Recruitment- Human Resource Management- Coaching- Training

Sympatico Internet Customer Care- Customer Service- Account Management- Conflict Resolution- Time Management