Featured in Forbes, VinePair, UPROXX, and Wine Enthusiast, Hot Plate Brewing Co. is an award-winning, Latina-owned brewery and taproom. Founded on the core values of craft, community, and conservation, we specialize in partnerships, cross-industry collaborations, and white labeled services.

Lead the design and implementation of systems and products that maximize the program’s impact by translating business needs into requirement specifications. Manage the short and long-term roadmap for products’ features, pricing, and revenue. Work closely with key internal partners, including software engineers, data science, and sales to strategically guide prioritization and product development. Solicit ideas and feedback, gather product requirements, write specs, craft wireframes, and coordinate cross-functional work efforts.

Oversee the strategy and execution of all communications for B2B partners, along with the development and execution of all consumer-facing marketing materials produced on their behalf. Create custom presentations for current and prospective clients, with special emphasis on breaking down the benefits of our innovative, B-Corp Certified program. Oversaw our corporate rebranding, developed new brand guidelines and manage its consistent execution. Develop custom branding and guidelines for top-tier municipal partners.

Develop and maintain copy guidelines to ensure consistent representation of the brand’s voice. Have a strong point of view and how copy can improve both the brand and the user experience. Collaborate with partners in Creative, including the Associate Creative Director, designers, production team. Maintain and evolve the voice of web communications with a focus on site-specific copy, campaigns, dedicated emails, and Recyclebank’s social media efforts. Conduct read-throughs of site pages and marketing campaigns. Conceptualize campaigns, both online and print, alongside the Creative Team.

Develop brand voice for all printed marketing materials and assist in the execution of omnichannel marketing campaigns. Coordinate with art directors and merchants to craft editorial copy and promote new products for catalogs, hangtags, booklets, signage and other materials. Work alongside store managers and customer retention specialists to craft client letters promoting in-store events, store openings, the arrival of new collections and more. Act as a liaison between the print marketing and digital marketing departments by partnering with content manager and web copywriters. Partner with third-party vendors to create a range of marketing materials.

Write copy for online marketing and social media pertaining to team sports, active wear, young men’s, tailored clothing and men’s shoes divisions. Coordinate projects with graphic designers, marketing associates and buyers. Write product copy for various men’s divisions and oversee the production of product copy for freelance copywriters. Work with vendors and in-store marketing associates to deliver uniform and brand-right online advertisements and emails. Implement and manage SEO-optimized copy. Overhaul voice and customer targeting based on seasonal objectives and shifts in consumer shopping patterns.

Writing copy for trade and consumer advertising in a variety of print, radio and online media.Responsible for developing both the creative materials and strategic plan for integrated sponsorships. Work closely with program producers and hosts to create program-specific advertising. Act as a liaison between programming, research, ad sales and marketing department to match the goals of mainstream and endemic advertisers with all the network’s televised and online properties.