Consultant
Current• Executed Search Engine Optimization SEO and Pay-Per-Click (PPC) campaigns for 200+ websites, exceeding growth target and generating $150K+ in monthly recurring revenue• Employed A/B testing across multiple PPC campaigns, optimizing bidding strategies and keywords, resulting in a significant 11% reduction in cost per lead• Successfully managed challenging clients, effectively resolving issues and strengthening client relationships, which directly contributed to a remarkable 12% increase in marketing spend• Led a project management team leveraging ChatGPT, resulting in website content generation that was 37% faster compared to traditional approaches• Generated cost savings of 17% by analyzing various marketing campaign types and strategically adjusting spend, translating into $175K+ return on investment • Mentored and trained new employees, enabling their seamless transition into significant client-facing roles within an impressive timeframe of less than 4 weeks• Developed a highly effective strategy to elevate client Google Business Profile rankings within the local map pack, resulting in 22% increase in positive reviews