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With over a decade of experience in digital marketing, Mike Demson is a seasoned professional renowned for delivering impactful results. Mike excels in driving growth, optimizing marketing strategies, and leading cross-functional teams to success.At Demson Consulting, Mike has provided strategic growth marketing solutions to clients such as Sephora, Adobe, and Airbnb. He has led comprehensive marketing audits, developed and executed data-driven marketing strategies, and optimized performance across all digital channels. Mike's approach involves a blend of market research, U/X design, and content marketing to meet each client's unique goals.One of Mike's critical achievements at Demson Consulting includes successfully implementing a full-funnel paid media strategy that significantly improved user acquisition and retention rates. He also introduced advanced A/B testing protocols that enhanced campaign performance and ROI. Mike has helped clients exceed their growth targets and achieve sustainable growth by fostering a culture of innovation and collaboration.Mike's expertise lies in leveraging data-driven insights, fostering cross-functional collaboration, and executing innovative marketing strategies. He deeply understands market trends, customer behavior, and industry best practices, making him a valuable asset for any organization.
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PrincipalThompson Builders CorpSan Anselmo, Ca, Us
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Founder / Head Of Growth MarketingDemson Consulting Mar 2024 - PresentPaid Media: Successfully managed $500,000 per day across paid social and paid searchfor clients, optimizing multi-channel campaigns to achieve a 33% increase in ROI, a 58%reduction in customer acquisition costs, and driving more than $20M in incrementalrevenue for clients through strategic ad placements and continuous A/B testing.Owned Media: Enhanced client-owned media strategies by developing andimplementing comprehensive full-funnel content plans, leading to a 42% increase inorganic site traffic and a 55% increase in user engagement across all owned platforms. -
Director Of Growth MarketingSia Partners Jan 2022 - Mar 2024Paris, Île-De-France, FrPerformance Marketing: Developed and executed comprehensive playbooks for the digital marketing Testing Roadmap, resulting in a 36% increase in Customer Lifetime Value and a 17% lift in Customer Activation. Collaborated with cross-functional teams (Data Science, Engineering, Content & Studio, and Performance Marketing) to create and execute integrated learning agendas, leading to a data-driven, personalized performance marketing strategy that drove incremental value and engagement. Lifecycle Marketing & Growth: Led the documentation and optimization of lifecycle marketing and growth processes and procedures, implementing A/B testing methodologies across email, paid social, SEM, and display channels. Increased email open rates by 25% and click-through rates by 20% through data-driven customer segmentation and optimized messaging cadence. Developed recommendations for design, content, and CTAs, resulting in a 20% increase in campaign volume, 50% reduction in acquisition costs YoY, and improved ROI from 30% to 200% QoQ. -
Senior Growth Marketing Manager, EngagementAirbnb Dec 2019 - Dec 2021San Francisco, Ca, UsEngagement & Retention: Achieved a 30% increase in user engagement metrics (browse, search, page views, and conversions) within 6 months, resulting in a 15% lift in conversion rates through targeted lifecycle marketing campaigns and optimizations. Led a cross-functional team to launch a new CRM platform, reducing manual processes by 40% and improving campaign delivery efficiency by 25%. Integrated Testing Strategy: Implemented A/B testing strategies that resulted in a 20% uplift in email open rates and a 15% increase in click-through rates, driving incremental revenue of $20 million annually. Developed and executed personalized re-engagement campaigns that successfully reactivated 25% of churned users, contributing to a 10% reduction in customer churn rate. -
Senior Campaign Marketing ManagerAdobe Jan 2018 - Dec 2019San Jose, Ca, UsEngagement & Retention: Conceptualized and optimized the “Your Passion Your Project” campaign for the Video business, collaborating with GTM, PMM, Product, and acquisition campaign teams. Launched seven additional chapters and focused on the Social Video Creator (SVC) audience, resulting in an incremental 2 million engaged users and a $10 million savings in Cancel ARR reduction. Partnered with the Video product team to improve the customer experience by deep linking users directly into Premiere Pro, unlocking massive value for customers and paving the way for integrated engagement campaigns across the Customer Lifecycle with Email, Video, and Desktop Notifications.Demand Capture: Demonstrated creativity in building frictionless customer experiences through agile A/B testing of Email, Paid Media Campaigns, and Push Notifications. Partnered closely with Paid Media and Studio teams as a Creative Strategist, driving impactful campaigns and innovating through an agile mindset. Utilized Recency, Frequency, and Monetary (RFM) Analysis to identify testing opportunities, resulting in an incremental $3 million influenced Upsell for Premiere Pro and a 4% lift in Engagement Rate of the Sustained Userbase. -
Senior Marketing Manager, RetentionDripdrop Ors Jan 2016 - Dec 2017San Fransisco , Ca, UsFull-Funnel Paid Media: Orchestrated the mission to provide “Dehydration Relief Fast,” exceeding all KPIs and powering full-funnel Paid Media initiatives to raise repeat purchase rate by 300%. Activated a new influencer campaign, leading to a 451% increase in Customer Lifetime Value and a 26% reduction in Customer Acquisition Cost.Owned Media & A/B Testing: Designed and executed an integrated owned media testing roadmap and learning agenda through Customer Journey research sessions and devised a CPG product innovation roadmap, resulting in the inclusion of 21 unique flavors. Led the cross-functional go-to-market strategy, surpassing a 70% increase in Conversion Rate and a 33% increase in Average Order Value (AOV). -
Marketing Manager, Crm & Personalization StrategySephora Dec 2013 - Dec 2015Neuilly Sur Seine, Ile De France, FrCRM Strategy & Email: Architected the journey to “Make Beauty Personal,” exceeding all KPIs and powering Scrum methodologies and intelligent experimentation. Scaled numerous CRM winners and activated a new Data Platform, contributing 34% growth in the company’s app, online presence, and retail brand awareness. Created new CRM programs that provided necessary flexibility and levers to facilitate surpassing $4 billion in annual sales goals.Loyalty & Personalization: Designed a more democratic and personalized loyalty program, aligning with the Rocket Strategic Plan and delivering rational value to clients. Executed omnichannel marketing deliverables, including email, SMS, push notifications, and zero-party data acquisition strategies, such as quizzes. Reported on campaign results and engaged clients across multiple channels and marketing platforms, re-engaging more than 10 million customers globally. -
Co-Founder / Head Of Growth MarketingGrow Invest Jan 2012 - Dec 2013San Francisco, California, UsUser Acquisition: Led user acquisition efforts by managing all corporate marketing and demand generation efforts with a budget of $2 million. Implemented email marketing automation campaigns for a socially responsible investment platform, resulting in a 40% increase in Facebook and Instagram following and a total reach expansion of over 600%.Integrated Marketing: Spearheaded an integrated marketing campaign that included company symposiums, webinars, and workshops. Represented the company at conferences, tradeshows, and partner engagements, contributing to a 28% increase in email open rates for campaigns. Decreased churn by 36% and increased landing page conversion rates by 22% through strategic campaign planning and execution.
Mike Demson Education Details
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Babson CollegeMarketing -
Santa Clara UniversityEconomics
Frequently Asked Questions about Mike Demson
What company does Mike Demson work for?
Mike Demson works for Thompson Builders Corp
What is Mike Demson's role at the current company?
Mike Demson's current role is Principal.
What is Mike Demson's email address?
Mike Demson's email address is md****@****obe.com
What schools did Mike Demson attend?
Mike Demson attended Babson College, Santa Clara University.
Who are Mike Demson's colleagues?
Mike Demson's colleagues are Patrick Chavez, Cheryl Power, Utsav Shah, Daniel Dickinson, Brian Nelson, Kenny Massucco, Kelsey Heaphy.
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