Mike Deniz, Mba Email & Phone Number

Victor, Ny

Drives revenue of science product portfolio on brand and multi-seller marketplace channels including Amazon, eBay, and Walmart.• Plans and executes brand strategies involving value proposition, product selection, content and keyword development, pricing, promotion, site navigation, and customer experience.• Increases rankings and conversion rates on Amazon using both Seller Central and 3rd party analytical tools to optimize product content. Conducts A/B tests, setup Amazon Stores, and improves Amazon Ad ROAS.• Maintains data integrity among several listing automation SaaS platforms used to syndicate content and manage inventory.• Implements best SEO practices for increasing pageviews and improving conversions• Collaborates with 3rd-party marketing vendors to setup social media, email, and PPC campaigns.Reviews analytics of web traffic, search relevancy, sales patterns, and social media to present solutions for growth.• Develops flyers, catalogs, and other print promotions to support brand awareness.

Rochester, New York Area

Sole oversight of strategic service unit, overseeing a portfolio of diverse customer accounts concurrently with exceptional attention to detail. • Implemented custom packing and kitting programs for Fortune 500 health care and pharmaceutical customers through effective project and account management.• Champions research to determine customer insights and trends, driving $5M+ in revenue across 45+ accounts and seven service partners.• Consistently improved client retention and new business development initiatives to grow sales by 40%, customer base by 45%, and total projects by 66% in a three-year period.• Created brand-aligned promotional content, communicating cross-functionally with client-facing departments to ensure consistency and cohesion in all marketing strategies.• Conducted in-depth sales prospecting training for sales representatives, including lead identification, nurturing, and closing to drive YoY growth in leads.

Rochester, New York Area

Oversaw product compliance processes, including filing applications, auditing processes, and coordinating inspections by government agencies.• Researched/analyzed new products and business strategies for licensing and foreign trade requirements.• Isolated compliance gaps to accurately determine needs and develop and execute successful closure plans.• Planned and deployed company-wide policies, programs, and processes that mitigated regulatory and liability risks, reducing noncompliance findings YoY.• Spearheaded training and change management processes for company leadership and staff, performing regular and impromptu evaluations of products and processes to certify accurate implementation.

Rochester, New York Area

Enforced brand identity and awareness, leveraged consumer insights, trends, and buying patterns to develop strategies that consistently drove revenues. Directed two managers and five e-commerce associates.• Managed the profitable promotion of >30K scientific and laboratory products for $170M+ business division.• Held operational oversight of six different brand websites.• Collaborated extensively with three brand managers and seven product managers to define, develop, and execute marketing programs, translating goals and visions into actionable solutions that improved brand awareness. • Directed processes and timetables contributed to by copywriters, graphic designers, and product managers, ensuring all content required for timely execution of 10+ print publications totaling >5K pages was received.• Developed and executed customized marketing campaigns, including brand propositions, product line selection, pricing, advertising, ecommerce and direct mail programs, and trade show planning.• Sourced new products, managed product life cycles.

Troy, Ny

• Managed sales cycle of software and services to corporate and government testing labs.• Qualified leads over the phone, delivered on-site product presentations and seminars to prospects.• Managed accounts across 12 states and 3 Canadian provinces.• Only rep in a department of 8 to meet sales lead qualification quotas in 11 consecutive quarters.• Highly-visible achievements resulted in promotion offer to Territory Manager.

Bedford, Ma

• Performed laboratory analyses on environmental samples.• Utilized sophisticated laboratory instrumentation and software to analyze and interpret data.• Only analyst in a department of 7 cross-trained to work in both Metals Prep and Wet Chemistry labs.• Ran an experimental client project aimed at developing a new business unit.

Master Of Business Administration (M.B.A.), 3.90

Pursued my MBA full time between my positions at Laboratory MicroSystems and VWR.

Bachelor Of Science (B.S.), Biology, General, 3.42

Activities and Societies: Tau Epsilon Phi International Fraternity