Mike Dieringer Email & Phone Number

UX Design for Koodo's commerce website. Improving existing experiences and developing new flows for Canada's happiest mobile provider.

British Columbia, Canada

Seattle, Washington, United States

Lead visual design team to produce marketing assets and UX flows and elements supporting subscription sales of Amazon FreeTime Unlimited.FreeTime Unlimited is an all-in-one subscription that gives kids access to thousands of kid-friendly books, movies, TV shows, educational apps, Audible books, and games on compatible Fire, Fire TV, Android, iOS and Kindle devices. Plus, kids can enjoy hundreds of hours of fun with ad-free radio stations and playlists, Audible books, and a growing list of premium kid’s skills available on compatible Echo devices.

Greater Seattle Area

Design and aid development of multiple enterprise scale marketing operation tools for AWS Digital Marketing Operations. Scope includes tiered, global users with potential downstream impact for millions of AWS customers. • Develop user personas specific to multiple overlapping tool environments • Conduct UX research with local and international stakeholders• Partner with internal teams and vendors to conduct customer research assisting in product development• Design and direct high level user flows for new tool designs and to augment existing web tools• Design user interface screens from an extensive design library • Design and art direct branding and marketing artifacts for communications • Partner with engineering to scope project deliverables • Develop and test designs and illustrations for variable-data emails

Greater Seattle Area

Amazon Rapids is a cross platform app that offers a playful approach to children’s reading, with illustrated, original short stories written in a unique chat style that brings them to life, one message at a time. • Recruited and managed multiple illustration agencies serving hundreds of illustrators and a roster of 20+ independent illustrators.• Art directed and contracted illustrations for ~400 stories including ~2,400 individual images.• Continuously improved art quality with a fixed per-story budget by focusing on independent illustrators, new agency relationships and efficient art usage.• Developed publishing and promotion schedules with a small team.• Designed social and marketing creative. Produced initial design direction for the ad agency.• Developed new art standards and processes for readers age 5-6 helping to raise story completion rates ~15% for that cohort.• Collaborated with the creative director to develop new in-story experiences to improve user experience.• Partnered with engineering and QA to implement new in-story styles. The result of which was an increase in iOS rating form 3.3 to 4.4 stars.• Developed the Voice User Interface (VUI) design for the Alexa Storytime skill. • Collaborated with the Alexa Voice Parental Consent launch team and a small Rapids team to develop the Storytime beta and launch skill, becoming one of the first child directed skills.• Collaborated with business intelligence and engineering to find relevant Storytime metrics that determined audio-story quality. Optimization based on this improved story completion rates ~7%.

Greater Seattle Area

Shirt Woot is a user generated t-shirt site that launches a new curated design every day. It holds weekly art contests and maintains a catalog with more than 10,000 designs.• Grew the Shirt.Woot catalog ~4000 designs in 2.5 years.• Increased the average monthly shirts launched on the site ~33%.• Concepted and developed a pop-up Airstream trailer with an AstroTurf sales patio for the Shirt Woot Comicon and trade-show presence.• Developed, launched and maintained the Shirt of the Month Club.• Developed and managed the process for an external Amazon team to process all raw shirt designs and make them press ready and sale ready for both Shirt.Woot and Amazon Marketplace.• Managed an international team to add the entire back catalog of Shirt Woot to Amazon Marketplace. • Developed a relationship and scalable process for a remote team to add ~3000 existing designs without impacting daily operational volume.

Full service marketing agency focused on direct response and brand advertising.• Maintained and recruited a diverse client set focusing on healthcare.• Managed and approved creative for designers, production artists and video editors.• Art directed photo and video shoots in-studio and on location.• Concepted, art directed and designed marketing campaigns for print, out-of-home, digital and broadcast media.• Creative lead on multiple successful RFPs.Clients: AT&T, Blue Cross/Blue Shield, Dignity Memorial, EmblemHealth, Hacker Group, Highmark Health Systems, Hyatt, Netflix, Redfin, Shaw Cable Systems

Advertising and marketing for print and online campaigns.Concept and creative execution lead for a team of designers.

Contract position with Group Health working in the Advertising, Marketing Communications Department. Working Closely with the creative director on brand advertising and a variety of specific initiatives.

Bachelor Of Fine Arts (B.F.A.), Graphic Design

Education record

UX Fundametals Design & Build HTML Emails Mobile Strategy for Marketers HTML & CSS Dreamweaver 101 Making the Switch from Print to Web