Led cross functional, multi-national teams through a strategy development process to identify and qualify a portfolio of high potential growth opportunities for targeted end markets. Used collaborative, consultative approach to facilitate process and direct all aspects of market and technology research. Emerged with solutions that were differentiated and valued by customers and stakeholders alike.

Used engineering, marketing, and in-depth industry knowledge to identify profitable growth segments and develop annual and long-term penetration strategies. Drove execution of strategies to realize new revenue streams leveraging core offerings. Led multi-disciplined, multi-division resources to research and assess customer needs, trends, and competitive landscape. .Designed pricing and positioning strategies. Built strategic relationships with vendor partners, recommended promotional strategies. Participated in trade association and technical committee work in support of product categories.Successfully designed, developed and launched 5 proprietary, niche offerings exceeding $100,000,000