Mike Dion Email & Phone Number

Denver, Co, Us

Fort Mill, Sc, Us

Serving the Colorado region by producing, strategizing, and executing marketing campaigns for video, print, audio, social media, paid, email, and specific media channels.Developed and produced a new interview show and distributed on branded YouTube Channel as well as in podcast form on Apple Podcasts, Spotify and iHeart Radio. Used Loomly to automate promotion of the show in various formats over a 3 month social media calendar to multiple social media channels.

Hands-on producer of original content including feature-length documentary films, branded social media content and strategy, marketing and customer acquisition campaigns, and instructional/How-To content.Create digital motion pictures that tell compelling stories for brands and advertising clients in the outdoor lifestyle industry, including Quality Bicycle Products, Salsa Cycles, Apidura Bike Bags, and Cannondale.Strategize and implement paid advertising utilizing Facebook Ads Manager, Google Adwords, and Amazon Campaign Manager.Launch successful e-commerce websites that have since delivered 12,000+ film related merchandise globally, by utilizing Shopify, Wordpress, and Clickfunnels.Design and launch successful Kickstarter campaigns; campaign for Inspired To Ride involved six weeks of launch preparation to build momentum and awareness, including leveraging existing relationships with influencers and Brand Partners, resulting in meeting the $10K goal within 24 hours of campaign launch and exceeding goal by 156% in a short 10 day camping window.Implement multiple profitable theatrical event tours, often screening films in 50+ cities world-wide, including event management and negotiation with theaters such as Alamo Drafthouse, Landmark Theaters, and independent theaters.Manage all aspects of a production team, including sourcing crew members, developing and administering budgets, scheduling assignments, and oversight of post-production.Manage the branding and development of POS and CPG materials ranging from DVD’s, clothing, posters, books, and signage.

Boulder, Colorado, Us

Teach Fundamentals of Reporting Technologies (JRNL 2001), guiding students in the skills and techniques for working with media technologies used in news reporting and digital storytelling, including technologies for recording, editing, and producing.Use strong interpersonal skills, empathy, and industry expertise to deliver high-quality, comprehensive instruction.

Denver, Co, Us

Developed, coordinated, and executed a digital marketing campaign to grow awareness and audience base for a new storytelling initiative called “I Am Denver.” Created original video content, social promotions, SEO strategy, and circular marketing strategies for a project that aligned with Denver Pride month, which became the City’s most popular and engaged content, generating: - The most-visited page on the story site- The most popular video on the Facebook page- The two most favorited Twitter posts on the city’s accountElevated the Denver Pride cause by shooting images for the project, one of which went viral on a partner’s Twitter account, generating over 20,400 likes, 1,600 retweets, and 129 comments.Utilized a range of video production tools, including Panasonic and Sony Cameras (full size and DSLR), Adobe Premiere Pro, Adobe Photoshop, and Adobe After Effects to create compelling, high-quality content.Used strong interpersonal skills to conduct interviews with local residents, craft their stories, and produce engaging videos.

Feature Documentary Film: Follow a handful of cyclists from all walks of life as they race unsupported in the inaugural year of a 4,322 mile transcontinental race across the USA. This race is the antitheses to events like Tour de France and Race Across America. There will be no teams, no support vehicles, no special jerseys and not a dime in prize money.

Developed a paid online video education portal (OTT) with over 10 hours of informational and entertaining content directed at the bikepacking community, utilizing Clickfunnels software.Created strategic marketing tactics and 360 degree digital campaigns to reach all facets of this outdoor lifestyle target audience within the cycling and bikepacking communities, with tactics including video, photography, email, bots, and social media; hyper-strategic paid advertising through Facebook and Instagram; tracking engagement, campaign analytics and refining tactics as needed.

Conceptualized and developed an online coaching program that teaches filmmakers how to market, monetize, and distribute their independent films while bypassing industry gatekeepers. Created detailed modules and easy-to-digest content to provide targeted support at every stage of the audience building and marketing process.Integrated influencers into the marketing launch of this new program; filming sharable content at the Sundance Film Festival.Strategized paid campaigns that generated a $1000 course sale for a brand new product and company with minimal ad spend.

Inspirational stories - adventurous locations. Reveal the Path: A genre-defying adventure film that contemplates what it means to live an inspired life using the bicycle as a mechanism to explore, dream and discover.Shot on location in Scotland, France, Switzerland, Morocco, Nepal, and Alaska

Feature Documentary Film: Ride The Divide is an inspiring journey about the world’s toughest mountain bike race, which traverses over 2700 miles along the Continental Divide in the Rocky Mountains. The film weaves the story of three characters’ experiences with immense mountain beauty and small-town culture as they attempt to pedal from Banff, Canada to a small, dusty crossing on the Mexican border.

Hired and managed a team of writer/producers within the in-house marketing department. Oversaw the development, production, and creative direction of promotional and marketing campaigns for television, radio, social, and new media. Hired and managed outside agencies and contract personnel for high-profile projects; ensuring budget and deliverables were met.Communicated effectively with all stakeholders and team players to ensure that issues were resolved efficiently and project timelines were met.

Us

Led creative teams who wrote, designed and produced on-air campaigns and marketing stunts, providing a successful branded image for the network and a source of revenue for corporate sponsorship.Worked with clients and team members to determine the creative execution based on the brief and client needs.Implemented quality control measures to ensure that artistic and technical standards were met.

Various positions in feature film, television and commercial production. Feature films: Dante's Peak, A River Runs Through It, Far and Away, The Brave, Reggie's Prayer. Notable commercial production: NFL Films, Toyota, Ford, Pearl Jam