EXPERIENCE:Six Sigma process improvement and Change Management |Business / Marketing Strategy |Marketing Research - Consumer & Bus. Intelligence |Marketing Communications & Program Development |Analytics - Performance Improvement & Innovation, Business Case Development |Balanced Scorecard/Strategy Mapping |Consumer Product Category Performance Analysis |Retail Strategy Development and Implementation ||GOALS:To partner with key resources in the development of process/product innovation, business improvement and strategic marketing based on consumer insight and advanced analytics. ||A short list of favourite business books tells you more about me -->Research, Analytics, Six Sigma:Research Methods in Anthropology (Bernard); Competing on Analytics (Davenport et al); Marketing Metrics (Farris et al); Marketing ROI (Lenskold); The Six Sigma Way (Pande et al); Improving Performance Through Statistical Thinking (Britz et al) | Marketing, Strategy:Lovemarks (Roberts); Market Leadership Strategies for Service Companies (Terill et al); Brand Leadership (Aaker); Ikonica: A Field Guide to Canada's Brandscape (Hanna); The Culture Code (Rapaille); How Customers Think (Zaltman); Fire & Ice (Adams); The Clustered World (Wiess); The World is Flat (Friedman); The Innovator's Dilemma (Christensen); The Strategy-Focused Organization (Kaplan et al); The Service Profit Chain (Heskett); On Competition (Porter)