With 28+ years of experience in the Analytical Instrumentation and Automation business as co-founder of Pensalab, I am a seasoned innovative leader and strategist with commitment and passion for delivering cutting-edge analytical instrumentation solutions to the oil and gas, petrochemical, chemical, biofuels, agribusiness, food/feed and environmental sectors. As a Senior Executive Director at Pensalab, a leading provider of industrial equipment and services in Brazil, I oversee the business, ensuring customer satisfaction, operational excellence, and competitive advantage. I am motivated by the vision of creating value for our clients, partners, and stakeholders with passion and sustainability. I bring diverse perspectives and experiences to the team, having worked in many different roles and markets throughout my career, and having established successful partnerships and distributorships with global players in the field.In last roles, I leverage my expertise in customer relationship management (CRM) and New Business Development for sales and market growth, managing complex projects, and integrating systems and processes related to analytical instrumentation. I also apply my skills in new business development and systems integration to introduce and implement new technologies and applications for analytical instrumentation, enhancing our product portfolio and service offerings.