Drive award-winning communications strategies for acute care clinicians, subject matter experts and senior leaders at Providence, one of the nation’s largest health systems, with emphasis on palliative/hospice care.• Collaborate with disparate departments including risk and legal across vast geographies; leverage emerging AI to generate media topping eight figures annually, enhancing brand and favorable sentiment.• Co-founded Hear Me Now, award-winning storytelling program and podcast in collaboration with StoryCorps to humanize healthcare; advance diversity, equity and inclusion; home of world’s largest patient-narrative library; received research grants totaling $255,000.• Regularly land national awards and speaking engagements for thought leaders; network with media/entertainment/physician celebrities, including Jack Black, Tembi Locke, Dr. Ira Byock, Dr. BJ Miller and Dr. Daniela Lamas.• Helped generate $4 million in grants for Institute for Human Caring; support promotion efforts for annual Trinity Care Hospice Foundation featuring Jack Black; conceived fund-raising storytelling campaign for Mount St. Vincent’s centennial.• Created Get to Know Me posters to foster employee/patient engagement at all 51 hospitals, demonstrating ability to manage across complex, matrixed environments.• Oversaw creation of first advance directive toolkits in various languages; developed distribution strategy; increased documentation of patient wishes in Epic by more than 10%; improved goal-aligned care.• Oversaw marketing and media for a powerful photo exhibition of terminally ill patients at LA’s Museum of Tolerance. Single event had $451,000 in earned media. Social campaign performed 260% above industry standard. PRNewswire award finalist.• Deliver expert crisis communications counsel, media relations, operational budgets, and measurable fundraising campaign strategies and tactics.

Led communications strategies, reporting directly to the CEO. Collaborated with and counseled senior executives, marketing, engineering, legal and regulatory departments on external and internal communications.• Drove branding campaign for new consumer device at CES trade show in Las Vegas, leveraging champion freediver Stig Severinsen and an Olympic silver medal cyclist Dotsie Bausch resulting in a 276% increase in media coverage vs. previous appearance.• Oversaw production of ESPN television commercial for BNP Paribas Open tennis tournament that generated 52% increase in sales of new consumer device.• Oversaw media campaigns of annual Patient Safety, Science & Technology Summits to eliminate preventable patient deaths by 2030; 2015 event featured former President Bill Clinton and sitting Vice President Joe Biden; generated 245% increase in Twitter followers; 153% increase in LinkedIn followers.

Directed strategy for longest-running international print/web publication for the DIY innovation/STEM culture. Responsible for all personnel and budget decisions.• Worked with Sen. Patrick Leahy, others to move National Inventors Month to May to align with academic calendar and advance STEM education.• Increased print circulation 127%; web traffic 190% during tenure.• Oversaw budget, editorial, social media, PR and award-winning marketing campaigns, including partnerships with the Smithsonian, Microsoft, and NCIIA.

• Pulitzer finalist (2008) as part of the “Sold a Nightmare” mortgage crisis team.• Survived two reporting tours in Iraq; supervised culturally diverse staff as McClatchy’s interim bureau chief; National Public Radio sought commentary on war coverage; blogged under fire to enhance McClatchy’s brand.• Led redesign of the Monday Business Section to increase ad template 100% with no jump in fixed costs. Increased female market segment 17%; earned “Best of Show” SABEW honors.