Michael Stokes

Michael Stokes Email and Phone Number

Senior Manager - Strategy and Insight Integration @ Westpac Group
Sydney, NSW, AU
Michael Stokes's Location
Greater Sydney Area, Australia
Michael Stokes's Contact Details

Michael Stokes work email

Michael Stokes personal email

n/a
About Michael Stokes

Michael Stokes is a Senior Manager - Strategy and Insight Integration at Westpac Group. He possess expertise in shopper marketing, customized, research, qualitative and quantitative research methodologies, panel data and 22 more skills. He is proficient in Spanish.

Michael Stokes's Current Company Details
Westpac Group

Westpac Group

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Senior Manager - Strategy and Insight Integration
Sydney, NSW, AU
Website:
westpac.com.au/careers
Employees:
14880
Michael Stokes Work Experience Details
  • Westpac Group
    Senior Manager - Strategy And Insight Integration
    Westpac Group
    Sydney, Nsw, Au
    View
  • Westpac Group
    Senior Manager - Strategy & Insight Integration
    Westpac Group Feb 2023 - Present
    Sydney, New South Wales, Australia
    View
  • Westpac Group
    Manager - Strategy & Insight Integration
    Westpac Group Jan 2022 - Feb 2023
    Sydney
    Working as the "front door" to Westpac's Research & Design team by embedding insight and capability across group business units, funnelling business priorities and workstreams into the department and ensuring business decisions and strategy are backed by customer insight.
    View
  • Westpac Group
    Manager - Customer Experience, Insight & Strategy
    Westpac Group Nov 2019 - Dec 2021
    Barangaroo, New South Wales, Australia
    Mining key customer experience data sources to formulate strategic pathways for the various Westpac lines of business to uplift their Cx and customer advocacy.
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  • Kpmg Australia
    Manager - Customer, Brand And Marketing Advisory
    Kpmg Australia Oct 2017 - Nov 2019
    Sydney, Australia
    View
  • Nielsen
    Assortment Consultant
    Nielsen Feb 2015 - Jul 2017
    Oxford, United Kingdom
    Commercial leader for the UK's Assortment Optimisation business, responsible for revenue targets and for the go-to-market strategy and implementation of Nielsen's recently launched ASO advanced analytic platform, in the UK market. Lead the end-to-end analysis and delivery of all Assortment and Space Optimisation projects for UK clients, focusing on optimising the product mix, driving distribution and rate of sale to maximise category or portfolio sales.
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  • Nielsen
    Insights Manager, Shopper Practice Area
    Nielsen Mar 2014 - Jan 2015
    Macquarie Park
    Responsible for leading project teams in the end-to-end project management and client delivery of shopper research projects. Experience in running a myriad of shopper research methodologies:Qualitative: • Focus Groups • In-Depth-Interviews • Exit Interviews • Eye-Tracking Studies • Neuroscience Studies • Virtual Store StudiesQuantitative: • Shopper Panel Analysis • Consumer Decision Trees • Shopper Surveys • Virtual Store • Attitudinal and Behavioural Segmentation • Behavioural/In-store path-tracking
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  • Nielsen
    Senior Insights Executive, Shopper Practice Area
    Nielsen Jun 2013 - Mar 2014
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  • Nielsen
    Insights Executive, Shopper Practice Area
    Nielsen Jul 2012 - May 2013
    Macquarie Park
    View
  • Nielsen
    Insights Executive, Consultancy Services
    Nielsen Feb 2012 - Jul 2012
    Macquarie Park
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  • Nielsen
    Cps Panel Co-Ordinator
    Nielsen May 2011 - Jan 2012
    Macquarie Park
    View

Michael Stokes Skills

Shopper Marketing Customized Research Qualitative And Quantitative Research Methodologies Panel Data Survey Research Focus Groups Market Research Strategic Consulting Client Centric Brand Performance Consumer Surveys Consumer Panels Marketing Research Consumer Behaviour Customer Insight Segmentation Nielsen Management Business Insights Analytics Consumer Behavior Quantitative Research Fast Moving Consumer Goods Strategy Data Analysis Category Management

Michael Stokes Education Details

Frequently Asked Questions about Michael Stokes

What company does Michael Stokes work for?

Michael Stokes works for Westpac Group

What is Michael Stokes's role at the current company?

Michael Stokes's current role is Senior Manager - Strategy and Insight Integration.

What is Michael Stokes's email address?

Michael Stokes's email address is mi****@****sen.com

What schools did Michael Stokes attend?

Michael Stokes attended Marketing Week Mini Mba With Mark Ritson, University Of Sydney, Sydney University, Barker College.

What skills is Michael Stokes known for?

Michael Stokes has skills like Shopper Marketing, Customized, Research, Qualitative And Quantitative Research Methodologies, Panel Data, Survey Research, Focus Groups, Market Research, Strategic Consulting, Client Centric, Brand Performance, Consumer Surveys.

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