Mike Dudnyk Email & Phone Number

Prague, Czechia

Prague, Czechia

• Co-founded and spearheaded the implementation of a modern retail concept, transforming a wine store into one of Prague's most customer-friendly destinations.
• Led assortment planning, price strategy development, and supplier negotiations to optimize product offerings and enhance customer experience.

Prague, Czechia

• Lead the establishment and operation of the Business Consulting Unit within the successful advertising agency, focusing on integrating business consulting practices to enhance client offerings and deliver additional.
• Spearhead strategic initiatives to leverage business insights and industry expertise, aligning with clients' objectives to drive growth and profitability.
• Collaborate closely with cross-functional teams to ensure seamless integration of consulting services into the agency's overall service portfolio.

Prague, Czechia

• Provided strategic consulting services to a diverse range of clients in the retail sector, including manufacturers and retailers.
• Conducted market evaluations and assessments to determine product fit and market potential for client offerings.

• Consultant for one of the world's largest vodka producers according to The Spirits Business rating.

• Key deliverables:1. Private Label Development:
• Formulated and executed a comprehensive Private Label (PL) strategy across various retail formats, encompassing business planning, KPI formulation, marketing initiatives, supplier relations, and packaging design.
• Successfully launched over 2000 SKUs, resulting in PL accounting for $212 M USD in sales, equivalent to 10% of total turnover, and achieving planned additional margin.
• Established the PL brand as the most recognized and trusted in Ukraine, earning numerous industry accolades.2. Loyalty Scheme Development:Transformed an underperforming instant discount program into a self-sustaining.
• Devised and executed a customer-centric marketing strategy, driving exceptional business performance.
• Implemented a balanced pricing and promotional strategy, supported by a robust market and customer knowledge system.

• Contributed collaboratively to the development of the Group's strategic direction and participated in regular reviews of business performance.
• Played an integral role in overseeing and guiding major transformation projects, including the implementation of ERP and WMS systems.
• Facilitated interactions with international audit and business consulting firms, ensuring alignment with corporate objectives and best practices.

• Collaborated closely with top management and a key shareholder to devise strategies to mitigate the impact of economic downturns on the company's business operations.
• Provided expert guidance and recommendations on navigating through challenging economic environments, ensuring the company's resilience and sustainability.
• Developed and implemented proactive measures to safeguard the company's interests and optimize performance during periods of economic instability.

Provided marketing consulting services and executed advertising projects for a diverse portfolio of international and local clients.

• Led a dynamic team in the creation and development of the Khortisya vodka brand, overseeing all aspects of the brand's marketing and advertising strategies.
• Collaborated closely with the client to understand objectives and deliver tailored solutions that aligned with the brand's identity and market positioning.