• Co-founded and spearheaded the implementation of a modern retail concept, transforming a wine store into one of Prague's most customer-friendly destinations.• Led assortment planning, price strategy development, and supplier negotiations to optimize product offerings and enhance customer experience.

• Lead the establishment and operation of the Business Consulting Unit within the successful advertising agency, focusing on integrating business consulting practices to enhance client offerings and deliver additional value.• Spearhead strategic initiatives to leverage business insights and industry expertise, aligning with clients' objectives to drive growth and profitability.• Collaborate closely with cross-functional teams to ensure seamless integration of consulting services into the agency's overall service portfolio.

• Provided strategic consulting services to a diverse range of clients in the retail sector, including manufacturers and retailers.• Conducted market evaluations and assessments to determine product fit and market potential for client offerings.

• Consultant for one of the world's largest vodka producers according to The Spirits Business rating.

Key deliverables:1. Private Label Development:• Formulated and executed a comprehensive Private Label (PL) strategy across various retail formats, encompassing business planning, KPI formulation, marketing initiatives, supplier relations, and packaging design.• Successfully launched over 2000 SKUs, resulting in PL accounting for $212 M USD in sales, equivalent to 10% of total turnover, and achieving planned additional margin.• Established the PL brand as the most recognized and trusted in Ukraine, earning numerous industry accolades.2. Loyalty Scheme Development:Transformed an underperforming instant discount program into a self-sustaining loyalty scheme, engaging 4.95 million households (12 million customers).3. Customer-Centric Marketing Strategy:• Devised and executed a customer-centric marketing strategy, driving exceptional business performance.• Implemented a balanced pricing and promotional strategy, supported by a robust market and customer knowledge system.• Spearheaded a transformative initiative for a primary retail format and maximized media utilization for optimal results.4. Crisis Management and Retail Operations:Designed and executed crisis management measures to navigate through national-wide crises, ensuring operational continuity and stability.• Collaborated closely with top management and shareholders to devise strategies to mitigate the impact of economic downturns on the company's business operations.• Provided expert guidance and recommendations on navigating through challenging economic environments, ensuring the company's resilience and sustainability.• Developed and implemented proactive measures to safeguard the company's interests and optimize performance.5. Talent Management • Led a highly efficient marketing team, fostering innovation and collaboration. Built lasting professional relationships, optimized processes, and aligned initiatives with business goals, driving growth at Fozzy Group.

• Contributed collaboratively to the development of the Group's strategic direction and participated in regular reviews of business performance.• Played an integral role in overseeing and guiding major transformation projects, including the implementation of ERP and WMS systems.• Facilitated interactions with international audit and business consulting firms, ensuring alignment with corporate objectives and best practices.

• Collaborated closely with top management and a key shareholder to devise strategies to mitigate the impact of economic downturns on the company's business operations.• Provided expert guidance and recommendations on navigating through challenging economic environments, ensuring the company's resilience and sustainability.• Developed and implemented proactive measures to safeguard the company's interests and optimize performance during periods of economic instability.

Provided marketing consulting services and executed advertising projects for a diverse portfolio of international and local clients.

• Led a dynamic team in the creation and development of the Khortisya vodka brand, overseeing all aspects of the brand's marketing and advertising strategies.• Collaborated closely with the client to understand objectives and deliver tailored solutions that aligned with the brand's identity and market positioning.