Michael Dufresne

Michael Dufresne Email and Phone Number

Digital Director @ Vermilion
Arvada, CO, US
Michael Dufresne's Location
Arvada, Colorado, United States, United States
Michael Dufresne's Contact Details
About Michael Dufresne

I always use the saying, “Progress over perfection” when directing and motivating my team. For me, it spurs a continuous improvement mindset and focuses on moving forward quickly rather than getting stuck on perfection. When I am not at work, I love to spend time with my family, engage in traditional Colorado activities, and nerd out on cooking techniques!Key Skills:Digital Marketing Ecosystem Development | Digital Marketing Strategy & Execution | Privacy & Data Governance | Learning & Development | External Digital Agency Management | Paid Acquisition Strategy Development | Experimental Marketing Management | Multi-Channel Optimization Strategy | Conversion Rate Optimization Framework | Return On Advertising Spend (ROAS) | Paid Digital Marketing Experience | Data Gathering, Analysis, & Reporting | Innovative Media Buying & Optimization | Contract Negotiation | Vendor Management | Attribution & SEM

Michael Dufresne's Current Company Details
Vermilion

Vermilion

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Digital Director
Arvada, CO, US
Michael Dufresne Work Experience Details
  • Vermilion
    Digital Director
    Vermilion
    Arvada, Co, Us
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  • Vermilion
    Digital Director
    Vermilion Feb 2023 - Present
    Boulder, Co, Us
    At Vermilion I'm taking the years of enterprise digital marketing expertise and applying it to help grow our client roster of non-profits and mission based companies. We strategize, build, and manage paid media campaigns, CRM and email campaigns, web analytics, SEO initiatives and other ad hoc digital needs.
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  • Gaia Inc.
    Director, Digital Marketing
    Gaia Inc. Jun 2019 - Feb 2023
    Louisville, Co, Us
    I led a 7-person managerial-level growth team focused on customer lifecycle marketing, content marketing, and new customer acquisition. One of my greatest achievements in this role so far has been building and scaling our established platforms such as Facebook and Google Search while testing new paid channels, (YouTube, Pinterest, and Instagram) to achieve 3 years of over 80% YOY member growth.
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  • Gaia Inc.
    Senior Manager, Online Advertising
    Gaia Inc. Sep 2015 - Jun 2019
    Louisville, Co, Us
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  • Marin Software
    Customer Success Director
    Marin Software Sep 2014 - Sep 2015
    San Francisco, Ca, Us
    In this role, I oversaw the training, adoption, and renewal of enterprise-level clients for the paid search management software.One of my greatest achievements during my time here was transforming the relationship with one of our top 10 largest clients in the company that was at risk of churning and deployed a combination of in-depth business understanding and high-touch service to successfully retain the large revenue-generating client and generate new business to grow MRR by 28%.
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  • Marin Software
    Online Marketing Manager
    Marin Software Jul 2012 - Sep 2014
    San Francisco, Ca, Us
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  • Ftd
    Manager, Online Marketing
    Ftd Jun 2011 - Jul 2012
    Chicago, Illinois, Us
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  • Ftd
    Affiliate Marketing Program Manager
    Ftd Feb 2010 - May 2011
    Chicago, Illinois, Us
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  • Borders
    Marketing Specialist
    Borders Jul 2008 - Feb 2010
    Ann Arbor, Mi, Us
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  • Toyota
    Vehicle Advertising Intern
    Toyota Jun 2007 - Aug 2007
    Toyota City, Aichi Prefecture, Jp
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Michael Dufresne Skills

Sem Online Marketing Web Analytics E Commerce Digital Marketing Affiliate Marketing Ppc Analytics Seo Omniture Digital Media Google Analytics Mobile Marketing Email Marketing Search Engine Marketing Display Advertising Integrated Marketing Business Objects New Business Development Marketing Strategy Crm Marketing Pay Per Click Lead Generation Competitive Analysis Account Management Business Development Search Engine Optimization Customer Relationship Management Enterprise Software Teamwork Team Oriented Manage Client Relationships Relationship Management Google Adwords Salesforce.com

Michael Dufresne Education Details

  • Michigan State University
    Michigan State University
    Marketing
  • Unsw
    Unsw
    Study Abroad

Frequently Asked Questions about Michael Dufresne

What company does Michael Dufresne work for?

Michael Dufresne works for Vermilion

What is Michael Dufresne's role at the current company?

Michael Dufresne's current role is Digital Director.

What is Michael Dufresne's email address?

Michael Dufresne's email address is mi****@****aia.com

What is Michael Dufresne's direct phone number?

Michael Dufresne's direct phone number is +194957*****

What schools did Michael Dufresne attend?

Michael Dufresne attended Michigan State University, Unsw.

What are some of Michael Dufresne's interests?

Michael Dufresne has interest in Children.

What skills is Michael Dufresne known for?

Michael Dufresne has skills like Sem, Online Marketing, Web Analytics, E Commerce, Digital Marketing, Affiliate Marketing, Ppc, Analytics, Seo, Omniture, Digital Media, Google Analytics.

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