Mike Duggan Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Member of the senior leadership team, responsible for the strategy and road map to accelerate membership growth, and increase organizational digital capabilities  Accelerating multi-channel membership acquisition and retention, leading to the first positive membership growth in 6 years Increasing development and adoption of new digital member engagement and servicing capabilities Enhancing omni-channel member experience and engagement through innovative member lifecycle and… Show more Member of the senior leadership team, responsible for the strategy and road map to accelerate membership growth, and increase organizational digital capabilities  Accelerating multi-channel membership acquisition and retention, leading to the first positive membership growth in 6 years Increasing development and adoption of new digital member engagement and servicing capabilities Enhancing omni-channel member experience and engagement through innovative member lifecycle and relationship management programs Development of marketing plans to increase cross-sell revenue across multiple product categories Redefining the Association value proposition to address enduring Covid impacts on the Sales profession  Organizational Technology leadership – new functionality; systems integration; process improvements Show less

Toronto, Canada Area

Member of the senior leadership team with responsibility for enterprise-wide marketing and digital strategy to build customer demand, increase multi-brand awareness and drive growth Development of integrated, multi-channel marketing plan and digital capabilities, aligned with Sales and Service objectives, and overall corporate goals  Responsible for brand growth and value proposition definition to create competitive differentiation  Collaboration with Product Development teams to… Show more Member of the senior leadership team with responsibility for enterprise-wide marketing and digital strategy to build customer demand, increase multi-brand awareness and drive growth Development of integrated, multi-channel marketing plan and digital capabilities, aligned with Sales and Service objectives, and overall corporate goals  Responsible for brand growth and value proposition definition to create competitive differentiation  Collaboration with Product Development teams to build customer-centric go-to-market programs Led the development of compelling content; advertising; sales materials; digital marketing programs; social strategies; public relations and targeted customer support programs Show less

Toronto, Canada Area

Leadership of marketing and eCommerce strategy to drive customer adoption and engagement, support company growth and productivity goals, and ensure multi-channel customer experience alignment  Built and grew eCommerce and digital marketing sales to $170 million Developed innovative digital marketing capabilities and content programs to increase lead generation, sales conversion, and customer retention Implemented multiple digital solutions for enhanced marketing and sales… Show more Leadership of marketing and eCommerce strategy to drive customer adoption and engagement, support company growth and productivity goals, and ensure multi-channel customer experience alignment  Built and grew eCommerce and digital marketing sales to $170 million Developed innovative digital marketing capabilities and content programs to increase lead generation, sales conversion, and customer retention Implemented multiple digital solutions for enhanced marketing and sales automation, customer targeting, campaign management, personalization and customer analytics  Built website user experience and transactional eCommerce functionality to create end-to-end online customer solution and self-serve capabilities Accountable for Marketing and eCommerce P&L, sales forecasting and investment/resource planning Show less

Toronto, Canada Area

Led the overall strategic marketing and development of the company’s digital channels to grow sales, acquire new customers, and improve customer engagement.  Developed roadmap and go-to-market plans for digital marketing programs, site functionality, online merchandising, and customer experience improvements Grew eCommerce and digital marketing sales to $150 million Increased omni-channel customer acquisition, sales conversion and retention levels through significantly expanded… Show more Led the overall strategic marketing and development of the company’s digital channels to grow sales, acquire new customers, and improve customer engagement.  Developed roadmap and go-to-market plans for digital marketing programs, site functionality, online merchandising, and customer experience improvements Grew eCommerce and digital marketing sales to $150 million Increased omni-channel customer acquisition, sales conversion and retention levels through significantly expanded SEM/SEO, targeted email capabilities, display advertising, and promotional campaigns Leveraged analytics to increase content relevance, segment customers, and measure performance Led cross-functional website redesign to establish integrated and flexible digital platform Show less

Toronto, Canada Area

Led the overall strategic development and execution of the company’s CRM, digital, and customer marketing activities to significantly grow sales and increase customer engagementDevelopment of enterprise-wide CRM strategic roadmap and customer marketing plans: Utilization of CRM intelligence to develop targeted multi-channel customer lifecycle marketing and sales programs – acquisition, share of wallet, retention, reactivation  Implementation of new technologies and processes for… Show more Led the overall strategic development and execution of the company’s CRM, digital, and customer marketing activities to significantly grow sales and increase customer engagementDevelopment of enterprise-wide CRM strategic roadmap and customer marketing plans: Utilization of CRM intelligence to develop targeted multi-channel customer lifecycle marketing and sales programs – acquisition, share of wallet, retention, reactivation  Implementation of new technologies and processes for integrated lead generation, campaign management, sales automation, and customer service Development of multiple levels of customer, marketing, and sales analysisCorporate eCommerce strategy and execution: Grew eCommerce channel sales to $450 million; 60% of overall company revenue Developed leading digital marketing capabilities – SEM/SEO, email, web content, online media Enhanced web functionality & content to create end-to-end solution and self-serve capabilities Significant operational cost savings through conversion of customer channel behaviour Show less

Toronto, Canada Area

Provided strategic leadership and tactical management of all marketing, eCommerce, branding and sales support activities.  Developed and executed integrated marketing strategic road map (digital marketing, website, direct marketing, PR, events, sales collateral) to drive new revenue streams and value proposition Directed marketing activities for launch of new product categories and geographic expansions to address market-specific opportunities and competitive environments Led… Show more Provided strategic leadership and tactical management of all marketing, eCommerce, branding and sales support activities.  Developed and executed integrated marketing strategic road map (digital marketing, website, direct marketing, PR, events, sales collateral) to drive new revenue streams and value proposition Directed marketing activities for launch of new product categories and geographic expansions to address market-specific opportunities and competitive environments Led corporate eCommerce strategy and site development, including enhancements to online marketing, content, transactional capabilities and self-service functionality Drove internal awareness, education, and cross-functional buy-in for marketing and online capabilities to optimize sales, increase customer adoption, and enhance operational effectiveness Show less

B.A., Commerce And Economics

Executive Marketing Program