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Mike oversees the Product and Editorial teams at Octane, and he is responsible for product direction, strategy, and implementation. Mike joined Octane in August 2018 as the Head of Consumer Verticals before being promoted to his current role later that year.Under Mike’s leadership, Octane has introduced innovative new products that have significantly contributed to Octane’s growth, including Octane’s soft-pull credit products, Octane Prequal, and Prequal Flex. Prequal has earned numerous industry awards, including the U.S. Fintech Awards Online Initiative of the Year winner and Paytech Awards Best SME Payments Initiative finalist. Mike also led the rollout of new tools and services, such as Octane SafeCheck, within Octane’s dealer portal, which gives 4,000+ dealers a faster, easier closing experience. Mike oversees Octane’s consumer-facing tools, which now account for 35% of Octane’s application volume, as well as Octane’s automated decisioning and underwriting tools, which enable 95% fully automated underwriting—and he’s working to get that to 100%.Prior to joining Octane, Mike held a number of executive positions, including a role as the Vice President of Product, Head of Consumer Experience at TrueCar, Inc, and he was the VP of Product Development, as well as the Head of Product Engagement at Hearst, and Executive Editor and VP of Product at Car and Driver.Mike lives in Brooklyn, NY, with his husband and is an avid traveler, photographer, swimmer, car nut, and gadget tinkerer.
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Chief Product OfficerOctane Oct 2018 - PresentNew York, Ny, Us -
Head Of Consumer VerticalOctane Aug 2018 - Oct 2018New York, Ny, Us
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Vp Product, Head Of Consumer ExperienceTruecar, Inc. Apr 2016 - Jul 2018Santa Monica, California, Us• Lead all consumer-facing products that make up TrueCar’s $30B automotive marketplace, including content, shopping tools, registration, new and used listings, engagement, and commerce.• Lead and mentor all consumer facing product owners, aligning them with TrueCar’s “Why” and the objectives and key results that achieve our short- and long-term growth and revenue goals.• Created and launched America’s only 100% verified car reviews platform, doubling pre-prospect consumer engagement.• Grew organic audience 50% in 15 months by focusing the company on clear, measurable organic growth drivers, instilling a culture of speed and empathy, building unique content, and aligning SEO with other growth initiatives.• Grew conversion to sale 20% in 12 months by focusing on differentiated value propositions, qualitative and quantitative testing, and clear messaging and UX. -
Head Of Product EngagementHearst Oct 2014 - Mar 2016New York, Ny, Us• Developed the strategy, business plan, and P&L for Hearst Autos, a new digital business that combines Hearst’s automotive assets, including Car and Driver and Jumpstart Automotive Media.• Collaborated with industry experts and Hearst executive leadership to develop full-funnel digital products in autos, from content consumption through revenue platforms and dealer services.• Worked closely with management and operational teams across multiple business units to agree on goals and a product roadmap for rapid organic growth.• Led discovery and due diligence for acquisition opportunities to accelerate the growth of Hearst Autos. -
Vice President, Product DevelopmentHearst Digital Media Jul 2013 - Oct 2014New York, Ny, Us• Built a new content management, delivery, and marketing platform for all Hearst magazines brands that quadrupled organic search and social engagement and audience in a year. This lightweight, data-driven, mobile-first platform enables instantaneous content creation and publishing, real-time analytics, rapid product iteration, and flexible and beautiful native ad products that scale across the network.• Built from scratch a product team tasked with the goals of solving problems for users and scaling audience engagement. Recruited an outstanding team of product managers focused on rapid iteration and aligned key success metrics across the organization. Joined product, design, and engineering as a single unit with consistent short- and long-term goals. Introduced and evangelized rigorous agile scrum and agile burn-down methodologies and the tools to support them and managed adoption throughout the organization.• Built and launched the Hearst Audience Engine, which uses user data clustering to recommend the right content to the right user at the right time to maximize depth and length of engagement, which doubled engagement compared with laborious editorial content recommendations.• Established a mobile app team focused on building native apps that foster deep relationships with audience through personalization, alerts, and data-driven user acquisition and CRM. -
Vice President, Product Development, Car And DriverJumpstart Automotive, Part Of Hachette Filipacchi (Acquired By Hearst In 2011) Mar 2006 - Jul 2013• Aligned Car and Driver’s product, business, and editorial strategy into a series of product launches that quadrupled visitorship—for a total of 16X growth during my stewardship of the brand.• Diversified revenue with the addition of commerce and diversified audience with social, responsive design, and mobile apps.• Created and launched AccuPayment, the monthly payment car shopping tool combining regional incentives and discounts to deliver the most accurate payment predictions available.• Managed a profitable business unit by aligning the business around clear KPIs.
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Executive Online EditorCar And Driver Feb 2006 - Jan 2010Ann Arbor, Mi, Us• Grew CarandDriver.com from a monthly magazine replica into the most visited and profitable automotive editorial website, quadrupling visitorship.• Expanded Car and Driver’s offerings to mobile, tablet, and iOS and Android apps, resulting in 1000% mobile audience growth.• Recruited and managed the best editorial and content production team in the business. -
Online EditorAutomobile Magazine 2004 - 2006El Segundo, Ca, Us• Managed content, strategy, and operations.• Led web product and grew traffic 400%.
Mike Dushane Skills
Mike Dushane Education Details
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University Of Michigan -
Huron High
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Greenhills School
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Fay School
Frequently Asked Questions about Mike Dushane
What company does Mike Dushane work for?
Mike Dushane works for Octane
What is Mike Dushane's role at the current company?
Mike Dushane's current role is Chief Product Officer at Octane.
What is Mike Dushane's email address?
Mike Dushane's email address is mi****@****ane.com
What is Mike Dushane's direct phone number?
Mike Dushane's direct phone number is +142425*****
What schools did Mike Dushane attend?
Mike Dushane attended University Of Michigan, Huron High, Greenhills School, Fay School.
What are some of Mike Dushane's interests?
Mike Dushane has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Environment, Poverty Alleviation, Human Rights.
What skills is Mike Dushane known for?
Mike Dushane has skills like Digital Marketing, Seo, Digital Media, Social Media Marketing, Mobile Devices, Digital Strategy, Mobile Applications, Product Development, Social Media, Online Advertising, Product Management, Competitive Analysis.
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