Mike Ellsworth Email & Phone Number

Us

Help clients who are struggling with new technologies such as social media, wireless, eBusiness, computer security, peer-to-peer computing, and other rapidly changing technologies. Worked with senior company leaders from the Fortune 5 on down to startups to create an effective information technology strategy and connect it with their business. Ran email campaigns and wrote email newsletters and technology white papers.

Minneapolis, Mn, Us

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy!Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy.We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention.As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.We've just released our sixth book: The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success (http://bit.ly/InfPipe) See it and the books in our Be a Person series at http://bit.ly/BeAPerson

Saint Paul, Minnesota, Us

Program Director for CareerOneStop, a large, 16-year-old career information Website run by the State of Minnesota and funded via a multimillion dollar a year grant from the US Dept. of Labor. Responsible for all aspects of the program from budgeting to project management. Established project management standards and processes, ensured training of staff, managed relationship with DOL program staff, negotiated vendor and contractor contracts, ensured 24/7/365 reliability of the Website. Ensured usability and accessibility of the Website. Implemented Agile methodologies (Scrum) on appropriate projects. Team received a prestigious Tekne Award from the Minnesota High Tech Association in 2009 and was a finalist for the American Technology Award from TechAmerica in 2010 http://bit.ly/bvaeJl

Conceived, wrote, and led classroom and Web-based training on using online social networking sites like LinkedIn®, Facebook®, and Twitter® for sales, marketing, brand development, and talent acquisition.

Evalubase Research established the first and foremost IT assessment knowledgebase continually fed with hands-on evaluations from actual technology buyers, implementers and users. Evalubase provided robust data analyses, and insightful market analyses to provide information technology (IT) vendors, buyers and users with indispensable source of experiential intelligence to help them design, promote, select and implement technology solutions successfully.Served as CTO and:o Took over existing project to develop a Web-based survey application; handled transition from third party project managero Identified and led rewrite of several basic modules due to poor code constructiono Established DEV, TEST, PROD and intranet (SharePoint) environmentso Managed numerous point releases as well as doing requirements, design, and project management for a major release involving significant re-architecting using AJAXo Managed all content on the Website, including designing and implementing a major home page renovation

Us

Analysis and recommendations resulted in creation of a wireless practice. Wrote white papers and helped create a successful interactive marketing campaign to feature them. Spoke at industry events. Management analysis helped with company reorganization.

As VP, Strategic Planning for VirtualFund.com, developedi eBusiness strategy and partnerships for their B2Bxchange.com effort, which was an ambitious ASP portal. Developed product plans, business plans, investor presentations, and strategy for business-to-business electronic commerce offerings. Communicated company strategy to analysts, investors, and employees, prepared investor briefings and presented at industry conferences. Served as interim VP of Product Marketing and led the effort to develop business requirements for B2Bxchange’s flagship software/Web site.

New York, Ny, Us

As Senior Project Manager for ACNielsen, conceived and led a project that launched the consumer packaged goods industry’'s first Web application in 1995 and thus originated the company's Web development effort. Led a multimillion dollar Web-based decision support project utilizing CORBA, Java, digital certificates, large data warehouses, and application servers that at the time was the company's fastest growing application. Initiated Nielsen's Web development effort; released the consumer package goods' first Web application in early 1995. Created an automated charting and reporting system that improved productivity 72X. Architected and led Nielsen's first Java-based interactive Web reporting product.

Ba, Psychology, Computer Science

Creative Writing