Mike Ermitage work email
- Valid
- Valid
- Valid
Mike Ermitage personal email
- Valid
- Valid
Mike Ermitage phone numbers
Marketing is a passion. It combines two things that I love: storytelling and scorekeeping. A good marketing campaign is equal parts compelling creative and relevant data. It's about artfully presenting solutions to decision-makers at just the right moment. It's testing and ultimately mastering marketing technology tools to best build your target list, tell your tale, and record your progress. Marketing is both fickle and ever-changing but steadfast in its underlying mission. I have had the good fortune to market both to businesses (B2B) and consumers (B2C) and have employed just about every tactic yet designed, including: SEO, IP targeting, PPC (Adwords, Bing, Yahoo), social media marketing, content marketing, magazine and newspaper ads, conference signage, print brochure creation, event marketing, and e-commerce. I've built interesting landing pages with a few different CMS systems and have built highly segmented target lists in CRM and Marketing Automation. My other experience includes significant website creation, both from scratch and redesign, e-newsletter production and strategy, including lead generation programs, and other revenue-generating web initiatives. I've worked on other digital assets, including mobile app development and mobile optimization. I have had the pleasure to work in differing industries including professional sports (NFL/MLB/PGA), consumer, B-to-B and B-to-C-publishing, industrial, auction, and healthcare.I am also well-versed in systems management. I can architect web system integrations to maximize marketing data collection and marketing team efficiency. Such systems include CRM, CMS, custom-built data acquisition software, marketing automation, accounting systems, third-party advertising platforms and apps (Zapier, etc.), and API development and management.Specialties: Web site traffic building, SEO, web analytics, email and database marketing, marketing automation, systems integration, analytics, marketing team management, marketing strategy, international marketing.In my spare time, I am a passionate and dedicated youth soccer coach who has served in leadership positions on two different youth club soccer boards.
-
Vice President Of Marketing And CommunicationsRoadrunner Feb 2022 - PresentDowners Grove, Illinois, Us -
Digital Marketing LeadHilco Global Jan 2017 - Mar 2022Northbrook, Il, UsI lead the digital marketing efforts for Hilco Global, the world's premier authority on asset valuation, monetization, and advisory and capital solutions. Fueled by aggressive content marketing featuring in-house-expert authored articles and podcasts, I execute a variety of omni-channel campaigns leveraging PPC, database marketing, social media, and robust search engine optimization (SEO). My strategies emphasize data acquisition and organization so we may segment our audience and deliver timely messaging to the right audience. Many of our targets are C-Suite executives and I must be precise in my content delivery, ensuring that information is relevant and timely. Furthermore, I conduct extensive analytic reviews, both in the CRM and in the marketing automation program, allowing me to build high-quality target lists, nurture leads, which has ultimately resulted in year-over-year increases in opens, clicks and conversions. My responsibilities include all of our digital marketing systems, including CRM, CMS, Marketing Automation, Google Suite (Analytics, Studio, Search Console, Adwords, etc.) and other systems(Customer Data Platform, Heat Mapping, e-commerce/auction, etc.). -
Vice President Of MarketingHilco Industrial, Llc Jun 2013 - Jan 2017I led a talented marketing team for an international asset acquisition and disposition company. I planned and executed marketing for a wide variety of machinery and equipment sales. Often with as little as 30 days, I identified target markets, negotiated the placements in our selected sources, produced the creatives, and analyzed the ongoing results to ensure we're reaching the correct audience. I developed a flexible, technology-based system used by our global team that allowed us to easily publish SEO-friendly content to our custom-built website, track all relevant data related to web traffic, build and deliver highly segmented emails to prospective buyers, and select appropriate marketing sources from our internal marketing search engine leveraging our attribution model data. I used all available marketing tactics, including intense search engine optimization to maximize organic traffic, CPC campaigns, IP location ad placement, digital ad banner placement, email marketing, mobile ads, print brochures and postcards, trade show and conference marketing, print display banners, social media marketing, all forms of remarketing and more. In addition to leading the marketing department, I also planned, coordinated and managed all of our technology. This included the CMS, CRM, marketing automation, customer data platform, custom-built MySQL database, analytics, CPC partners, online chat and form software providers, custom API Integration with strategically selected machine listing partners, accounting systems, digital phone provider, and more.
-
Director Of Web MarketingHilco Industrial, Llc Dec 2011 - Jun 2013Hilco Industrial specializes in the creation of creative marketing and disposition solutions utilizing auction, liquidation, private treaty and sealed bid sales of all manufacturing processes within all industries.My responsibilities include web site design, architecture, and usability. I coordinate all web marketing activities including online advertising, content acquisition and generation, SEO, SEM, CMS management, social networking, auction interface, and all third-party vendor relationships.
-
Manager, Web Content StrategyHfma Nov 2010 - Dec 2011Downers Grove, Illinois, UsI was responsible for planning, overseeing, and implementing content on the HFMA web site and through social networking channels. My areas of responsibility included the content selection, organization, effectiveness, timeliness, accuracy, and functionality, as well as search engine optimization. I worked with key stakeholders in the organization, including the Internet Marketing Manager, subject matter experts, product developers/owners, Communications, IT, Sponsorship, and Marketing to ensure that web-based communication was strategic, coordinated, and effective. -
Online Communities ManagerHfma Jan 2010 - Dec 2011Downers Grove, Illinois, UsI was responsible for all of HFMA's community-based interactivity. This included eight distinct product lines under the Forums product label and all of HFMA's social networking outlets. The Forums organized into eight web-based communities complete with individual landing pages, monthly e-newsletters, message boards and social networking groups on Facebook and LinkedIn. My main responsibilities included content development, web traffic generation, and sponsor and marketing management.I implemented extensive content marketing tactics to grow our audience by luring potential users with high-quality content and then nurturing them into community members.
-
Special Interest Groups ManagerHealthcare Financial Management Association Feb 2008 - Mar 2010I am responsible for managing and creating web communities for six distinct membership groups within the HFMA that exist as their own product line. This includes all content generation and acquisition, as well as typical web management tactics such as page design, architecture, usability, etc. I am also responsible for gathering these groups for live events and educating them via print materials.
-
Senior Editor, Putman MediaPutman Media Dec 2004 - Jan 2008Schaumburg, Il, UsI managed numerous web entities, including content generation and acquisition, SEO, usability, and e-newsletter generation and tactics. -
Financial Writer/AnalystHilco Appraisal Services May 2002 - Dec 2004Northbrook, Il, Us
-
ProducerIgnite Sports Media Jan 2000 - May 2002
-
Lead Category EditorConsumers Digest Online Nov 1997 - Jan 2000
Mike Ermitage Skills
Mike Ermitage Education Details
-
Depaul Driehaus College Of BusinessE-Business And Marketing Management -
Purdue UniversityJournalism
Frequently Asked Questions about Mike Ermitage
What company does Mike Ermitage work for?
Mike Ermitage works for Roadrunner
What is Mike Ermitage's role at the current company?
Mike Ermitage's current role is Data-Driven Marketing Expert.
What is Mike Ermitage's email address?
Mike Ermitage's email address is mi****@****ail.com
What is Mike Ermitage's direct phone number?
Mike Ermitage's direct phone number is +184768*****
What schools did Mike Ermitage attend?
Mike Ermitage attended Depaul Driehaus College Of Business, Purdue University.
What are some of Mike Ermitage's interests?
Mike Ermitage has interest in Sabermetrics, Blogs, Emerging Web Technologies, Sports Business, Books (Fiction And Non Fiction) Mlb, Internet Marketing.
What skills is Mike Ermitage known for?
Mike Ermitage has skills like Seo, Web Analytics, Google Adwords, Web 2.0, Usability, Content Management, Social Media Marketing, Social Media, Web Content Management, Email Marketing, Integrated Marketing, Newsletters.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial