Mike Etherington Email & Phone Number

United Kingdom

Hampshire, England, United Kingdom

Hampshire, England, United Kingdom

Basingstoke

Marketing Director for Lenovo's SMB, Channel & Consumer/Retail Businesses in Europe. Creating and managing all aspects of Marketing to strong ROIs, including interactive, ATL, demand generation, channel marketing & marcoms. Became first Lenovo geography to migrate all production to low cost Marketing Hub, saving in excess of $4M. Developed the company's.

Basingstoke

Introduced first paid search to Lenovo in EMEA, plus first pan-EMEA display advertising achieving huge efficiency gains and immediate cost savings of $400K, reducing required headcount to 1 person for 28 countries. Added video click to play and an end to end tracking system for all online tactics right through to reseller check-outs. Invited by Google to.

Basingstoke

Took the EMEA model we'd developed and rolled it out globally, creating Lenovo's first world-wide marketing 'hub'. Included all channel marketing & co-marketing programmes, communications, advertising and tools Supported 30% growth in Lenovo's channel business.Do it once approach reduced local spend over $1M globally.

Basingstgoke

Ran a project to develop and implement Lenovo's first viral campaign; The Lenovo Tapes. Over 6M downloads and too much fun! Nominated for Best Viral in 2006. (www.thelenovotapes.com). Created an estimated $20M of media coverage for a little more than $150K. Invited to present the project at Verge, The Digital Summit, in London plus a nice interview and.

Basingstoke

Created Effingpot Productions to publish and distribute "The Best of British" and "The Very Best of British" (www.effingpot.com). Sold over 30,000 copies world-wide through major UK high street and airport booksellers plus all the key online bookshops. Maintained an average 50% profit margin by controlling the whole process from artwork, typesetting.

Basingstoke

Introduced channel marketing across 28+ EMEA countries, BP database, comms systems, channel design, sales tools, overall programme. Later taken global. Saved in region of $2M in developing Lenovo's first PRM solution that is now used by 400 users EMEA wide.

Basingstoke

Responsible for delivering $105M (of $100M target) revenue through reseller channel.

Basingstoke

Various Roles within IBM EMEA Server Group. Initially Marketing Comms Manager - responsible for Analyst Relations, Customer communications, Demand Gen and Internal communications for all server types (PC, AS/400 etc). Promoted to PC Server Marketing Manager for EMEA running all demand generation, awareness and communications across EMEA, including the.

Austin, Texas

As IBM introduced the term "e-Business" to the world, a few of us headed to Austin, Texas to create the offerings and develop and run the first global marketing campaign. The campaign focussed on e-business server offerings 'in a box' and ran in all geographies in print, display and direct mail. Included pulling together the products, offerings, supporting.