Mike Powell

Mike Powell Email and Phone Number

Business Analyst | M.S. Business Analytics | Marketing Strategy, Technology, & Analytics | Personalized CX | Agile Methodologies | CAPM @ Fokus Content
Mike Powell's Location
Minneapolis, Minnesota, United States, United States
Mike Powell's Contact Details

Mike Powell personal email

n/a
About Mike Powell

What excites me most in life is learning human behavior and implementing better strategies to meet that behavior with responses. This is the realm of Behavioral Economics, Psychology, Persuasion, Marketing, and all forms of Communication.In my professional role, that means I focus on understanding, building strategy for, and automating how companies relate with their customers.Personally, that manifests as an obsession over building deep connections with my friends and family, and anticipating how I can help them in relationships or fuel their entrepreneurial spirit with marketing guidance.Aside from that, I love developing my physical skills in Martial Arts and Body Building, and absorbing nature like a sponge.

Mike Powell's Current Company Details
Fokus Content

Fokus Content

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Business Analyst | M.S. Business Analytics | Marketing Strategy, Technology, & Analytics | Personalized CX | Agile Methodologies | CAPM
Website:
thisisfokus.com
Employees:
17
Mike Powell Work Experience Details
  • Fokus Content
    Fokus Content
  • U.S. Bank
    Sales Marketing Analyst
    U.S. Bank Jul 2023 - Present
    Minneapolis, Mn, Us
    • Designed automated data flows to illuminate winning campaign recipes to drive deposits (Revenue!)• Reported on new account acquisition data to show sales success• Built dashboards to visualize UN-successful campaign recipes• Improved marketing accuracy by re-designing ~250 fields of metadata for DW design• Elicited requirements for DW data flows into Adobe RT CDP• Coordinated test data integration into CoBrand Adobe AEP/CDP data model
  • Mvp Consulting Llc
    Marketing Consultant
    Mvp Consulting Llc Jan 2024 - Jul 2024
    • Advising SMB clients on marketing, process automation, and cashflow solutions• Building B2B marketing plan and execution playbook• Generating insights and customer experience segments from under-leveraged data
  • Bluestem Brands
    Customer Data Platform / Web Analyst
    Bluestem Brands Aug 2021 - Oct 2022
    Eden Prairie, Minnesota, Us
    • Developed and connected 40+ dynamically filtered segments via Tealium CDP• Created 4+ unique functionalities for segmenting CDP• Evangelized CDP segmentation to marketers, successfully influencing adoption with 5+ use cases• Analyzed and visualized behavioral data in Adobe Analytics for leadership consumption
  • Pearson
    Marketing Analyst
    Pearson Nov 2019 - Jan 2021
    London, Gb
    • Generated 50+ Email and Direct Mail Segments using SQL and R• Created an automated Tableau dashboards for leadership/marketing consumption• Successfully managed, self-executed project to merge 2 data mart schemas to reduce analyst time up to 40% on querying both
  • University Of St. Thomas
    Aspiring Business Analyst
    University Of St. Thomas Jan 2016 - Aug 2020
    St. Paul, Minnesota, Us
    As a student in the M.S. Business Analytics program at St. Thomas, I offer a broad analytical background with experience in Business Analysis, Metric Construction, Data Wrangling, ETL, Statistical Analysis, Information Creation, Influentially Presenting and Visualizing Information.
  • 3M
    Marketing Analyst Iii
    3M Mar 2019 - Nov 2019
    St Paul, Mn, Us
    • Created customer-specific quotes based on pricing data-model• Resolved 100% of pricing disputes and performed Root Cause Analysis
  • Target
    Business Process Analyst
    Target Oct 2018 - Dec 2018
    Minneapolis, Mn, Us
    • Triaged and resolved +90% pricing, stuck-order, and gift card issues• Created various unique reports for teammates via SQL or manual analysis
  • Self
    Digital Marketing Analyst
    Self May 2018 - Dec 2018
    Focused Professional Skill Development in the Following Domains:• Google Analytics• Google Data Studio• Sales/Lead Funnel Development• SEM PPC Campaigns (AdWords)• SMM PPC Campaigns (Facebook and Instagram)
  • Landis+Gyr
    Service Desk Analyst I
    Landis+Gyr Oct 2016 - May 2018
    Cham, Zug, Ch
    • Worked with customers to troubleshoot and resolve software issues, providing prompt solutions or escalations to meet contracted function.• Analyzed and escalated customer incidents using ITIL, SQL, Java• Developed knowledge base and analysis playbook
  • The Seatery Mn
    Digital Analytics Consultant
    The Seatery Mn Aug 2016 - Dec 2016
    • Implemented Google Analytics for several digital asset types• Developed website traffic reports based on marketing goals• Advised site page flow funnel (leveraging reviews) leading to first entirely online reservations
  • Prime Therapeutics
    Benefit Coding Specialist
    Prime Therapeutics May 2015 - Dec 2015
    Eagan, Mn, Us
    • Programmed custom pharmaceutical benefits for multiple clients• Successfully met 99% of turn-around-times• Performed data quality assurance under production deadlines• Proactively solved or escalated technical problems on live benefit set-ups
  • Greater St. Cloud Development Corporation
    Economic Development Intern
    Greater St. Cloud Development Corporation Jan 2013 - May 2013
    St. Cloud, Mn, Us
    • Constructed a scoreboard of metrics for the St. Cloud Metropolitan Statistical Area (MSA)• Developed skill in cleansing data, constructing metrics, trend analysis, and presenting findings in a user-friendly fashion• Used advanced Excel formulas including VLOOKUP, RATE, CONCAT and IF• Results and recommendations were used by GSDC leadership to understand local economy
  • Greater St. Cloud Development Corporation
    Apartment Community Advisor
    Greater St. Cloud Development Corporation Aug 2012 - May 2013
    St. Cloud, Mn, Us
    • Responsible for building security, confronting disruptions and emergencies for over 500 residents• Promoted social engagement and counseled students regarding campus resources• Facilitated students in resolving apartment and roommate issues• Performed building administrative duties including USPS mail distribution• Entrusted with the master keys for over 200 apartments
  • Iwco Direct
    Information Technology Intern
    Iwco Direct Jun 2011 - Aug 2011
    Chanhassen, Mn, Us
    • Performed technology asset management and maintenance• Troubleshot to resolve user technology problems• Observed and assisted developers, network engineers and system administrators

Mike Powell Skills

Critical Thinking Customer Service Teamwork Data Entry Public Speaking Microsoft Office Microsoft Excel Time Management Powerpoint Facebook Management Sql Statistical Data Analysis Tableau Digital Marketing Google Analytics R Team Leadership Marketing Strategy Computer Hardware Google Adwords Affiliate Marketing Ubuntu Social Media Sales Web Analytics Search Engine Optimization Pay Per Click Copywriting Email Marketing Leadership Search Advertising Paid Search Campaigns Paid Search Strategy Search Engine Ranking Search Engine Marketing Marketing Social Media Marketing Strategic Planning Software Development Life Cycle Data Analysis Business Analysis Business Analytics Business Intelligence Requirements Analysis Project Management Elicitation User Stories

Mike Powell Education Details

  • University Of St. Thomas
    University Of St. Thomas
    Business Analytics
  • St. Cloud State University
    St. Cloud State University
    Business/Managerial Economics

Frequently Asked Questions about Mike Powell

What company does Mike Powell work for?

Mike Powell works for Fokus Content

What is Mike Powell's role at the current company?

Mike Powell's current role is Business Analyst | M.S. Business Analytics | Marketing Strategy, Technology, & Analytics | Personalized CX | Agile Methodologies | CAPM.

What is Mike Powell's email address?

Mike Powell's email address is me****@****ast.net

What schools did Mike Powell attend?

Mike Powell attended University Of St. Thomas, St. Cloud State University.

What are some of Mike Powell's interests?

Mike Powell has interest in Economic Empowerment, Education, Environment, Science And Technology, Animal Welfare, Health.

What skills is Mike Powell known for?

Mike Powell has skills like Critical Thinking, Customer Service, Teamwork, Data Entry, Public Speaking, Microsoft Office, Microsoft Excel, Time Management, Powerpoint, Facebook, Management, Sql.

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