Michael J. Faletti Email & Phone Number

San Francisco, California, Us

• Exceeded FY'24 quota by 262% as a Strategic Account Executive at Salesforce, winning the Digital Club Award.• Developed and executed strategic account plans, aligning with client business goals to drive revenue growth.• Cultivated strong relationships with key stakeholders, maximizing revenue opportunities through consultative selling.

Hamilton Township, Nj, Us

ENTRY POINT COMMUNICATIONS, NJ VICE PRESIDENT, SALESEPC provides a digital kiosk experience, delivering targeted media (digital coupon offers & equity spot video) upon activation. Consumers yield savings during their shopping trips within the grocery industry.• Responsible for advertising sales, creating the story using data and insights to sell CPG/Retailer consumer-branded digital promotional campaigns to brand, shopper marketing, and direct retail selling teams. Providing superior lift, loyalty, and profit for their brands. • Partnerships: Nestle, MARS, Mondelez, J.M.Smucker. Pepsi-Frito Lay, J&J, and ColgateEntry Point Communications delivers solutions accelerating the next wave of grocery marketing: Large-scale, Personalized Digital Marketing. We are a media company that partners with major grocery chains for 1-to-1 marketing to shoppers as they start to shop. Our behavior-based targeting company uses artificial intelligence on longitudinal purchase data to intuit best matches of offers to shoppers to drive incremental product volume (units, frequency). We use a SHOPPER-CENTRIC approach, beyond SEGMENTS, to target Individual Households. We provide relevant communications at the front-of-store and during shopping trips via retail-branded vehicles. We reduce waste by efficient and effective reach; we maximize sales and control promotion expenses with real-time tracking. Our service results in superior sales as measured by millions of consumers and hundreds of manufacturer and retailer engagements.

Boston, Massachusetts, Us

VIVOOM, INC. NYC (START-UP) VICE PRESIDENT, DIGITAL ADVERTISING SALESCloud-based mobile marketing SaaS platform using a user-generated application that offers shared-media advertising as part of the brand's product experience, enabling brands, and agencies to inject consumer participation into campaigns.• A top enterprise selling SaaS expert responsible for creating the story and building new relationships with key stakeholders across digital media/sales, brand, shopper marketing, retail, e-comm, growth, and acquisition teams. Sold $500K of unique influencer mobile video content creation campaigns to drive business outcomes.

Cincinnati, Oh , Us

VICE PRESIDENT BUSINESS DEVELOPMENTClaritas (formerly, a Nielsen Company) delivers custom audience segments and consumer insights for over 120MM households. DMP activation, run management, and a full suite of campaign execution capabilities. (Consumer segmentation, identity graph, audience-based targeted marketing, and digital advertising strategies generated from 1st & 3rd party data, and analytics). • Achieved $1.5MM in new revenue growth in Retail, Telecom, Apparel, After-Auto, and Casual Dining cultivating C-Level relationships using SaaS platform segmentation, audience base targeted marketing, across all digital media advertising strategies. • On-boarded 12 new clients, selling “end to end” digital marketing campaigns using consumer and business insights, targeted marketing, display advertising, mobile location, and email marketing. • Identification of new opportunities for channel, re-seller, and partnership relationships for new revenue streams. Influencing C-level Marketing Research, Brand, and Marketing team executives.

St. Petersburg, Florida, Us

EXECUTIVE SALES DIRECTOR, MEDIA DEVELOPMENT: 2012-2017SENIOR DIRECTOR OF SALES, MEDIA DEVELOPMENT: 2008-2012DIRECTOR OF SALES, MEDIA DEVELOPMENT: 2004-2008 Catalina offers personalize digital media promotions across mobile, online, and in-store media networks reaching over 280MM Shoppers. (Consumer packaged goods, Agencies, and Retail industries worldwide). • A top 15% performing sales director over A 10-year period, focused on marketing performance optimization with a consultative approach across brand, shopper marketing, retail, and agency. • President of President’s Club out of 50 salespeople in 2013, awarded Sales President award 10 of 13 years, and a member of the firm’s $135MM+ revenue club.• Sold $25MM/3-year renewable contract to The Nature's Bounty Company, the single largest manufacturer deal during my tenure. • Cross-functional leadership: Managed and mentored high performing sales teams to $15MM+ in annual revenue. Selected from senior sales management, to serve on a special salesforce automation committee, as a sales team leader for the Enterprise Resource Planning national rollout.• Created marketing strategies, and promotional campaigns from the data management platform, creating and activating custom audiences across in-store, and digital media solutions to build brand awareness, increase engagement, and brand loyalty.

Brentford, Middlesex, Gb

EXECUTIVE SALES DIRECTOR, CUSTOMER DEVELOPMENT: 2002-2004SENIOR SALES DIRECTOR, CUSTOMER DEVELOPMENT: 1999-2002CUSTOMER ACCOUNT MANAGER: 1997-1999 A global healthcare company that researches, develops and manufactures innovative pharmaceutical medicines, vaccines, and consumer healthcare products. • Exceeded sales goals every year managing $30MM+ in annual sales revenue.• Strategic sales leader for retailers: CVS, Walgreens, Duane Reade, and Shop Rite (Team leader).• Identified opportunity gaps, and business solutions for five health and wellness categories, presented and optimized promotional marketing and advertising strategy, conducted business reviews on campaign effectiveness to brand, shopper marketing teams, and C-Level decision-makers. • Personally, created and generated $250MM in off-shelf sales for the lip care category, using my uniquely designed dispensing unit adopted by GSK on a national level.