Mike Farrell Email & Phone Number

Fort Collins, Colorado, United States

• Led global marketing efforts for a 130-year-old company that specializes in providing precision controls to the utility, manufacturing, maintenance, renewable energy, heavy industry, transportation, and other sectors..
• Singlehandedly launched new static motor testing that revolutionized the market; increased sales from $8 million to $12 million in four years, growth that resulted in production backlogs. Won industry award for best.
• Conceptualized and created product-specific promotional campaigns to educate external customers and internal sales team about product benefits and features. Collateral included instructional videos, social media.
• Worked collaboratively across multiple continents to convene product managers, sales, marketing, and engineering departments to review strategic needs. Weekly meetings resulted in significantly improved communication.

Fort Collins, CO

• Marketing strategy development and execution for HP’s PC Accessories division. Responsible for managing the calculator solutions life cycle from innovation to worldwide product launch. Analyze competitive research.
• Developed HP Calculator Apps sold through iTunes and Google Play stores for iOS and Android platforms. Designed inbox promotions for Calculator App downloads, increasing sales by 35%. Managed P&L for Calculator App and.
• Achieved an increase of $3.5 million in incremental sales by creating and implementing an 80-school grant project in which high school teachers utilized HP Prime graphing calculators in their AP Mathematics and.

• Provided vital support to domestic and international digital marketing campaigns. Increased sales by Improving website user experience and customer satisfaction through the redesign of the company website, navigation.
• Led market research into the customer co-design experience, redesigned website based on findings. The resulting new interfaces produced a significantly improved customer user experience, and boosted consumable supplies.
• Developed and executed strategic customer communications, including a monthly e-marketing piece that delivered customized content and technical information to 200k+ customers in English, Japanese and Chinese..
• Incorporated Microsoft Share Point technology on the company website, enhancing the visibility of marketing lead generation campaigns by 50%. Optimized marketing campaigns with A/B testing utilizing Adobe Omniture.

Fort Collins, Colorado Area

• Launched initiative to expand HP’s home printing solutions. Led effort to diversify revenue streams beyond hardware products, spearheaded research into the make vs. buy decision that culminated in the $300 million.
• Set strategic vision, objectives, goals, and metrics for capturing additional revenue and profit, created roadmap for rollout to customers. Snapfish was ultimately integrated across the full line of HP’s consumer.
• Leveraged personal industry expertise and market research to identify high-value customer behaviors and experiences, analyzed and reported website usage data and ROI. Increased sales through the development of user.

Fort Collins, Colorado Area

• Served as product marketing lead for HP Image Zone image editing software. Defined customer software requirements, utilized worldwide market research and customer segmentation to create products that closely matched.
• Created marketing campaign and related collateral for Image Zone software solutions and HP consumer hardware products. Presented Image Zone as a solution to key customer needs by differentiating it from the competition.
• Kept cross-functional teams on budget and on schedule by implementing 18-24 month roadmaps for product and software launches. Worked closely with R&D department to coordinate timing and inputs, documented plan of.

• Championed critical marketing component of an internal grassroots effort to bring HP’s Memories Disc software, an innovative B2B and B2C product, to market. Memories Disc was voted one of the top ten products at the.
• Led focus group research to establish product viability and identify areas for improvement. Presented HP prototype alongside competitors’ offerings, demonstrated proof of concept, validated customer interest, and.
• Fostered a sense of cohesion and shared purpose among a geographically dispersed team by creating a working environment that inspired free-flowing collaboration that aligned R&D solutions with the business, finance.
• Responsible for developing marketing requirements documents (MRDs) to establish the program plan of record. Collaborated with multiple departments to set budget, identify resources, and establish the go-to-market.