• Increased average daily traffic to NWS website by 1812%, CBH website by 681%, and NLH website by 1316%, a growth rate that resulted in 12+ new B&M locations, 100+ new hires, and ultimately, the sale of the organization to private equity.• Managed a team of writers to plan, develop, and publish over 600 articles which drove thousands of clients to 5 different websites.• Led and trained junior members of the department on company processes and digital marketing best practices. Presented and reported KPIs biweekly to the Director of Marketing and Director of Business Development.• Refined conversion points, redesigned user funnels, and provided keyword research, competitive analysis, and new growth strategies.

• Contracting with clients in a variety of industries and growing business and reaching their intended audience on the web.• Creating, overhauling, and maintaining, top of the line websites in a variety of CMS platforms.• Interfacing with and reporting on clients’ customers via Google My Business and other web tools.• Working closely with business owners to understand industry, study competition, and employ research.• Providing actionable feedback and business intelligence to businesses and reporting on digital marketing and SEO results.• Staying up to date with most recent SEO strategies and design trends. Leveraging a variety of digital marketing solutions including social media management, brand and asset production, content creation, copywriting, competitor research, and data analysis to reach and exceed goals.• Visit mikeconger.com to see more.

• Increased mobile page performance by 63%, desktop page performance by 47%, and site traffic by 23% in a 3-month span, which resulted in the highest quarterly revenue in the history of the organization. Exceeded all manufacturer rebate goals which led to the entire BIS workforce receiving the largest quarterly bonuses in the history of the organization.• Discovered and corrected an automatic pricing error affecting a large batch of SKUs, saving the organization hundreds of thousands of dollars in future revenue.• Collaborated with sales department to develop and enact new web design strategies which increased average time spent on page and drove more customers to point of sale.• Acted as liaison between the organization and manufacturer partners to implement promotional campaigns, managed product database with over 100,000 individual SKUs, and redesigned product showroom.

• Redesigned and regularly updated hospital-wide intranet sites, leading to a substantial increase in employee engagement.• Contributed to planning and execution of a six-figure campaign, including multi-day commercial shoots, digital remarketing, extensive research, and in-person and livestream promotional events.• Reported on marketing ROI to guarantee an increase to company marketing budget. Analyzed quality survey data and presented findings to executive team, helped formalize annual quality strategic plan.• Attended to weekly responsibilities including writing company newsletter, HIPAA media compliance, and social media management. Increased Facebook post reach by 89%, Twitter impressions by 249%, and Instagram total likes by 28%.• Facilitated cross-promotion with regional brands, coordinated fundraising events with media, and managed VIP guests.• Identified and researched issues in recruitment strategy leading to hospital savings of over $60,000.

• Revitalized organization’s digital marketing strategy, implementing new tools for organizational success.• Assumed control of SEO related tasks for client websites previously outsourced for significant annual financial savings.• Managed multiple online client personas contributing to an increase in client lead generation.• Developed and managed distribution of digital and physical promotional materials for clients including McDonalds and Weichert.

• Built a campaign that raised over $110,000 for the American Cancer Society to become the largest single-fraternity philanthropy in the nation. Led the organization in the development of integrated branding, digital and print content, merchandise, and media press releases to connect with both large corporate donors and small individual donors.

• Facilitated a team of peers in the development of an integrated marketing campaign for a local small business with extremely limited resources consisting of competition research, sponsorship, direct mail, web development, updated branding, and renewed social media pages. Trained the business owner in ongoing basic marketing, business development, and salesmanship practices.• Identified the need for continuous collaboration with the client and worked to facilitate the creation of part time student positions for my team members.• Increased enrollment by over 300% in one year through a promotional recruitment campaign.

• Developed tools and media used to promote successful philanthropy and fundraising events, which exceeded the previous year’s financial goals.• Promoted food security and farm-to-table channels in the Mid-Missouri area through digital media and distribution of promotional materials. • Cleansed donor database, organized CRM, updated hundreds of donor identification cards, and promoted effective and efficient communication between staff, volunteers, and donors.

• Demolished, cleansed, and assisted in the remodeling of homes in the Greater St. Louis Area.• Strengthened and deepened teamwork and on-the-job training and safety skills.• Collaborated with team members of all ages, backgrounds, and skillsets, fostering an appreciation for diversity and hard work.