Mike Cronin Email & Phone Number

Research Triangle Park, NC, US

Direct activities to develop and obtain new customers, foster and maintain long term relationships with key corporate accounts, manage internal marketing and external sales activities, for successful introduction and growth of infection disease product line.

Marcy-l'Étoile, Auvergne-Rhône-Alpes, FR

• Marketing Manager – Clinical Marketing Department, Urinalysis (2008 – 2010)
• Directed activities related to distribution of Sysmex UF1000i automated urine analyzer. Integrated rapid urine bacteria screening capability into company strategy for Microbiology Laboratory Automation.Marketing.
• Directed activities related to market penetration of FDA approved HIV viral load assay. Supported other activities related to nucleic acid diagnostic product line, including instrumentation and new product introductions.
• Managed all activities for Microplate Retrovirus product line, maintaining dominant market position in HIV diagnostics and HTLV screening products, including instrumentation.

• Product Manager, Nucleic Acid Diagnostics (1994 – 2001)
• Introduced and created commercial awareness of OTC’s Nucleic Acid Diagnostics division in North America. Served as liaison between International Business Area (Netherlands) and North America Marketing and Sales.
• Created and directed NASBA Marketing Group (nucleic acid sequence-based amplification) of two Associate Product Managers and one Technical Service representative to support sales (1994-1997). Assisted with and directed.
• Introduced first HIV-1 RNA QT (viral load) and HIV-1 RNA QL products in the U.S. and Canada. Developed sales and expense budget, forecasted product demand, created promotional and training materials and provided.

Various roles in R&D and Clinical Trials Dept

Ms, Veterinary Physiology & Pharmacology

Bs, Biomedical Science

Diploma