Michael Ferrara Email and Phone Number
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Mike is a highly analytical, strategically focused, and financially disciplined executive that is results oriented with a proven track record of success growing profitable businesses. Currently, Mike is the CMO at HairUWear, the global leader in hair extensions, wigs, and hair pieces during a period of explosive growth. Prior to HairUWear, Mike was a member of Coty’s leadership team during the period when Coty was transformed from a $1B company to a $4B global beauty leader. Innovation and speed to market were the cornerstones of the company’s success. Mike has a proven ability managing a large P&L and business operation, successfully collaborating within a complex global matrix organization, leading the retailer planning process, and building and motivating high performance teams. Mike’s skills were successfully translated into smaller entrepreneurial environments leading three start-ups and early stage companies during the time he was Managing Partner of his own consulting firm. He possesses a rare combination of talent and experience in management, marketing, sales, operations, research, and consulting. Mike is best known for understanding the consumer and translating complex data into insights and successful business strategy. He thrives on helping businesses grow.Experience:> Senior management/executive experience> P&L accountability> Business, marketing and advertising plan development and execution> Sales management and operationsSpecialties: Brand management, sales strategy, digital & social media, PR, trade promotion/marketing, category management, consumer & shopper insights, shopper marketing, business analysis, and strategic planning
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Chief Marketing OfficerHairuwearFlorida, United States
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Chief Marketing OfficerHairuwear 2014 - PresentLenexa, Ks, Us -
Founder & Managing PartnerMjf Consulting & Advisory Services, Llc 2009 - 2014Private consulting firm advising a broad cross section of CPG companies. Managed multiple short and long-term engagements simultaneously advising clients on products, services, and business strategies.Led the launch of one of AMOREPACIFIC's largest global beauty brands into the US. Laneige began being sold exclusively at Target early 2014. Developed the business plan, sales strategy, & all marketing assets. Collaborated closely with our agency & across Target departments to build a robust integrated marketing plan that resulted in Laneige being the #1 brand in the new Premium Skin Care Department.Evaluated information services contracts and budgets at Beiersdorf. Recommendations reduced spending by 10% while increasing the level of services provided by vendors. Also recommended improvements to trade strategy & helped develop a multi-year sales training program.As acting head of marketing & sales development on the Sani-Brand at Nice-Pack, developed and implemented short and long-term business plans and sales strategies to help build a large and highly profitable consumer brands division.Worked on Fusion Brands' exciting first entry in the mass market as acting VP of Sales & Customer Marketing. An innovative breakthrough in skin care. Developed the business plan and sales strategy, set up the broker sales network,and negotiated a retail exclusive with Walgreens with major support. Secured new distribution following year 1 exclusive.As President & COO, led Etoile Nation start-up creating a new beauty platform in partnership with Universal Music Group. The company used patented resin technology to create exclusive fragranced products from the biggest names in music and entertainment. Developed first line with Justin Bieber & brought to market in less than 6 months. Walmart executives quoted saying our products were among their best sellers during the holiday season.
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Senior Vice President, Marketing & Sales StrategyCoty 1998 - 2009Amsterdam, North Holland, Nl -
Director, Trade Marketing & Category ManagementUnilever Bestfoods 1993 - 1998Blackfriars, London, Gb -
Vice President, Group Account DirectorThe Nielsen Company 1979 - 1993New York, Ny, Us
Michael Ferrara Skills
Michael Ferrara Education Details
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New York Institute Of Technology
Frequently Asked Questions about Michael Ferrara
What company does Michael Ferrara work for?
Michael Ferrara works for Hairuwear
What is Michael Ferrara's role at the current company?
Michael Ferrara's current role is Chief Marketing Officer.
What is Michael Ferrara's email address?
Michael Ferrara's email address is mi****@****ine.net
What is Michael Ferrara's direct phone number?
Michael Ferrara's direct phone number is +195451*****
What schools did Michael Ferrara attend?
Michael Ferrara attended New York Institute Of Technology.
What skills is Michael Ferrara known for?
Michael Ferrara has skills like Brand Management, Strategy, Marketing Strategy, Integrated Marketing, Marketing Management, Marketing, Product Development, Consumer Products, Competitive Analysis, Strategic Planning, Customer Insight, Digital Marketing.
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