Pogoda is the largest private Self Storage management company in the Midwest and in the top 20 in the country.● Led the marketing efforts for Pogoda with particular attention on the website, digital marketing, analytics, PR, and managing our agency partners.● Lowered cost per conversion by 87% (from $279 to $35) guiding our agencies in testing and optimization best practices.● Generated 25% of the gross revenue through the website; up from ~5%. All key website metrics up by 50%-60%.● Rebranded the core business and designed signage, promotional materials, and digital assets.● Saved the business tens of thousands of dollars with alternative digital solutions, technical projects, and workflows.● Created analytics dashboards that tied spend, lead sources, and testing to business outcomes.

synaptic.consulting llc is a boutique consultancy focused on improving digital marketing performance from the inside out.● Provided turnkey marketing director services including SEO, lead gen, marketing automation, paid media, social media strategy, and the backend (marketing operations) tech stack configuration.● Increased campaign performance and go-live efficiencies by a minimum of 50%, on takeover with an average incremental improvement of 4% - 10% quarter over quarter.● Leveraged a set of science-backed principles to strengthen existing (internal and external) marketing teams; their processes and workflows.● Transformed clients’ digital marketing

Airfoil Digital is a subsidiary of Airfoil Group, and a sister agency to industry-renown Airfoil Communications● Defined optimization strategies for SEO content, landing pages, and campaigns that resulted in 10% - 900% improvements in click-through rates (CTR), cost efficiencies, and conversions.● Repaired weak marketing tech stacks so campaigns can launch on time, be measured and optimized.● Worked with President of Digital and Head of Demand Gen to define marketing tech stack requirements, agency deliverables, costs, and project timelines.● Delivered curated, automated reports through Tableau, Databox, Google Data Studio (incorporating marketing and operational data).● Managed outsourced web developers (contracts, project planning, execution, and billing).

Leader of 2 departments (Performance Marketing Team and Digital Marketing Managers) and 2 additional work-streams (Marketing Automation and Marketing Analytics).● Recruited and built the performance marketing team. Created strategies that resulted in 100%-300% performance gains across client specific KPIs across B2B and B2C audiences. A modified agile project management approach was used to organize sprints.● Also led the client engagement manager team. Provided strategic and operational leadership on digital cross channel strategies, proper client engagement techniques, Agile project best practices, and campaign reporting. Resulted in 90% client retention along with consistent service upselling in: Marketing Automation, Social promotions, Local SEO, and content strategy refresh projects.● Negotiated contracts with stakeholders, directly managed cross functional team projects, and managed the launch of enterprise software (Marin, Dialogtech, Optimizely) to optimize $1 Million per month campaign spends and telephony integrations with ongoing testing plans.● Specialized in all Paid Media ad formats from search, native, display, PLA, and video on targeted ad platforms (Google, Bing, Twitter, Facebook, LinkedIn, Yahoo(native/mobile), Taboola, Outbrain)● Raised marketing performance maturity through team mentoring, regimented audits, and creation of workbooks to track all audits, goals, and testing on paid media ads, web copy, campaign landing pages, web apps, email, and marketing communication plans. ● Increased reporting process efficiencies by 75% through the Google Analytics API, Google Data Studio, Google Tag Manager, custom attribution models and deep analysis best practices.

Leadership role overseeing all digital projects for the USPS (United States Postal Service), achieving within first year, 200% rise in main KPIs through project management, layout optimizations and landing page improvements and raising paid search campaign effectiveness by 150%.● Improving consumer traffic to www.PriorityMail.com by 59% and Facebook fans to 55% by increasing product awareness, SEO, digital integrations across printed collateral, TV spots, and email campaigns. ● Outpaced client’s competitor in social media engagement (27% USPS vs. 24% FedEx) by boosting awareness from 4% to 15% on Facebook over a 12-month period.● Reduced internal social media costs 25-50% by streamlining processes and approvals, speeding up decision making, and creating an improved, actionable analytics dashboard,● Managed over $300,000/yr. social media budget and 2 pilot web programs (which included market research, brand development, trademarks, business naming, and website domains) for the United States Postal Service.