Investment Innovation is a newly created team within GroupM Investment responsible for working closely with clients, partners, and key stakeholder practices (strategy, planning, activation and research/analytics) to provide ongoing leadership in critical innovation areas including advanced TV, cross-channel integrations, new ad formats and models, and measurement and research capabilities.

Moved into broader GroupM-wide role

Acquired by T-Mobile

Leading MediaMath's efforts around all things advanced TV and video, including synthesizing internal and external product requirements, working with Product and Engineering teams to support development, packaging MediaMath and our partners' TV and video inventory and capabilities, and supporting sales and client and implementation.

Mike is an advanced TV strategist with over seven years experience in business development,product and ad-sales marketing, client solutions, and research analysis. As the Vice Presidentand head of Strategy and Business Development at BrightLine—the market leader foradvanced TV, Mike is responsible for leading the business and strategy team and managingrelationships with BrightLine partners.With a deep understanding of the advanced media landscape, emerging technologies, andtraditional television, Mike is continually defining innovation and insightful ways to leverageAdvanced TV solutions to fit the needs of clients and partners, while keeping brand messagingtop-of-mind and relevant to the viewer. He is committed to BrightLine’s mission to providepersonalized, dynamic, and interactive TV ad experiences to viewers.

Created and refined advanced advertising campaigns with top advertisers, agencies and television networksPartnered with decision-makers at agencies, advertisers and networks to launch ITV campaigns which extend existing marketing campaigns to an additional mediumPartnered with Sales team to pitch, develop, and close deals with national advertisers spanning all categories and industriesDeveloped case-studies and leverage campaign results and analytics which drove repeat business and opened new revenue opportunities Provided strategic marketing and research support to network relations, product distribution, marketing communications, and sales teams.Interfaced cross-departmentally to provide actionable intelligence relating to advertising and interactive televisionUtilized 3rd party research (Kantar, Nielsen, MRI) to inform strategic & analytical marketing decisions-Was hired as Research Coordinator-

Graduate Student Council MemberAcademic Integrity Board MemberGraduate Assistant - School of Business

Implemented and managed social media campaign on Facebook and TwitterIncreased social media followers by 300%Executed all in-game promotionsCreated marketing materials and video board graphics Managed registration for four baseball campsSupported sales staff in client management and acquisitionAssured fan satisfaction during games and general business hours

Produced and executed PowerPoint presentations and marketing materials for eventsInvolved with all aspects of planning two day conferenceManaged registration for 1200 attendees leading up to, and during eventCommunicated daily with Venture Capitalists to maximize sponsorship

Determined commercial order for nationally syndicated television programsMet daily deadlines regarding satellite integrationsMaintained regular contact with ad agencies regarding orders and billing