Strategically important role to develop Philips Direct into a longer-term consumer focused and commercially sustainable business while growing the day to day trading. Oversaw transition from stand alone shop environment into integrated Philips onesite platform (AEM/Hybris), engaging external technology partners in UK to optimise conversion by removing consumer pain points, based on NPS feedback. Creation and ownership of D2C P&L, UK value proposition and value creation… Show more Strategically important role to develop Philips Direct into a longer-term consumer focused and commercially sustainable business while growing the day to day trading. Oversaw transition from stand alone shop environment into integrated Philips onesite platform (AEM/Hybris), engaging external technology partners in UK to optimise conversion by removing consumer pain points, based on NPS feedback. Creation and ownership of D2C P&L, UK value proposition and value creation strategy. Increase in profitability of 11% points in 2020. Show less

Recruited specifically to develop Philips Direct as a start-up division in the UK, within the constraints of a traditional retailer led global business. Offering 700 products and driving multi-million pound revenue across the personal health portfolio to new and existing Philips consumers. Built and developed a team responsible for range assortment, stock planning, promotions, on-site merchandising and consumer experience. Led a successful affiliate marketing strategy to drive traffic to… Show more Recruited specifically to develop Philips Direct as a start-up division in the UK, within the constraints of a traditional retailer led global business. Offering 700 products and driving multi-million pound revenue across the personal health portfolio to new and existing Philips consumers. Built and developed a team responsible for range assortment, stock planning, promotions, on-site merchandising and consumer experience. Led a successful affiliate marketing strategy to drive traffic to site and worked closely with campaign activation teams to drive relevant audiences via PPC and CRM. Rapid growth of 800% within first 3 years. Created a daily management board for trading focus, fostering a culture of data driven decision making with web and business analytics. Show less

Primarily focused to deliver a profitable growth strategy with channel owners across routes to market. A newly created role within the consumer commercial management function.New business sales channels: Digital, direct response (offline), direct sales force agents, patrols, contact centres, AA product cross-sales (insurance).Ownership of annual company-wide campaign plan, sales forecasting and trading action plans.Management of direct response (offline) acquisition… Show more Primarily focused to deliver a profitable growth strategy with channel owners across routes to market. A newly created role within the consumer commercial management function.New business sales channels: Digital, direct response (offline), direct sales force agents, patrols, contact centres, AA product cross-sales (insurance).Ownership of annual company-wide campaign plan, sales forecasting and trading action plans.Management of direct response (offline) acquisition marketing team. Show less

A challenging and influential role, focused on the most profitable flagship product within the AA portfolio. Accountable for delivering multi-million £ annual sales revenue across marketing disciplines. • Management of new business marketing teams to deliver short term campaigns and longer term marketing strategy. Dynamic deployment of volume and value programs to meet business targets. Digital channels: paid search (PPC), organic, affiliates, cash-back affiliates, search engine… Show more A challenging and influential role, focused on the most profitable flagship product within the AA portfolio. Accountable for delivering multi-million £ annual sales revenue across marketing disciplines. • Management of new business marketing teams to deliver short term campaigns and longer term marketing strategy. Dynamic deployment of volume and value programs to meet business targets. Digital channels: paid search (PPC), organic, affiliates, cash-back affiliates, search engine optimisation (SEO), display / re-marketing, aggregators, sponsored social media. Direct response channels: direct mail, press inserts, direct response television advertising (DRTV), radio, text messaging (SMS), email marketing, manufacturer schemes. Show less

Solely digitally focused, putting analytical insight at the core of decision making. Tasked to deliver multi-Million £ sales revenue, by driving traffic to the AA website and optimising site conversion through positive user experience.• Reporting to the head of digital, managing a team of online marketers to meet tactical goals defined by the business. Recruitment into the team as necessary.• Management and prioritisation of website change from landing page to sales confirmation… Show more Solely digitally focused, putting analytical insight at the core of decision making. Tasked to deliver multi-Million £ sales revenue, by driving traffic to the AA website and optimising site conversion through positive user experience.• Reporting to the head of digital, managing a team of online marketers to meet tactical goals defined by the business. Recruitment into the team as necessary.• Management and prioritisation of website change from landing page to sales confirmation with dedicated web developers and designers. • Co-ordination of third party agencies to meet core paid search and affiliate objectives. Working with in house SEO team making changes to improve ranking and click-through.• Day to day management of online acquisition budget and re-forecasting process. Working to profitable cost per acquisition and within lifetime value models. Show less

Delivering insight and recommendations to the senior managment team on everything online across Insurance and Breakdown products.Analysis and presentation of performance across price comparison sites (aggregators), affiliates, paid search, natural search and organic traffic. Looking at conversion and anciallary product income and generating plans to deliver incremental sales, profit and market share.Responsibility of Web Analytics reporting and analysis and identification of… Show more Delivering insight and recommendations to the senior managment team on everything online across Insurance and Breakdown products.Analysis and presentation of performance across price comparison sites (aggregators), affiliates, paid search, natural search and organic traffic. Looking at conversion and anciallary product income and generating plans to deliver incremental sales, profit and market share.Responsibility of Web Analytics reporting and analysis and identification of areas of dropoff and low conversion across theaa.comForecasting of future activity and associated spend. Show less

Production and presentation of regular reports, campaign analysis and market insight. Input to annual manager target setting process. Analysis of planned campaign activity and identification of risks and opportunities within the marketing planning tool.Ad hoc project management for Marketing Director and Operations Manager. Tasks included managing a major office move, implementing a management KPI dashboard and arranging development courses for approx 200 people.

Reporting output from extensive client survey programs and presentation of findings to sales managers across all business units.Tracking of key net promoter score trend and traffic light of sales team performance.Analysing of results to understand common themes and areas of improvement.

Telephone based sales account management within the web centre, in the small to medium business sector. Identification of sales opportunity within territory and co-ordination with field account teams to manage sales revenue pipeline.