The mission of Oak Street Health is to rebuild healthcare as it should be. Rebuilding healthcare is hard work. At Oak Street Health, we make things happen, and will move mountains for our patients and teammates. We work collaboratively to develop durable solutions that improve care. We are relentlessly driven to create a better future for our patients and the communities we serve.We are a rapidly growing, innovative company of community-based healthcare centers delivering higher quality health and wellness care that improves outcomes, manages medical costs and provides an unmatched experience for adults on Medicare.The Oak Street model integrates outstanding clinical expertise, technology, and teamwork to deliver improved care quality and cost savings. These cost savings are then reinvested into care in our communities, creating a virtuous cycle of improving community health. We are a national organization serving over 100,000 patients and we are growing rapidly. We are a diverse team of care providers, service team members, technologists, community outreach experts, business professionals, and more -- all dedicated to our Oaky Values and motivated by our mission.About Oak Street HealthFounded in 2012, Oak Street Health is a network of value-based primary care centers for adults on Medicare. With a mission of rebuilding healthcare as it should be, the Company operates an innovative healthcare model focused on quality of care over volume of services and assumes the full financial risk of its patients. Oak Street Health currently operates over 160 centers across 21 states and is the only primary care provider to carry the AARP name. To learn more about Oak Street Health’s proven approach to care, visit oakstreethealth.com.

Responsible for the vision, strategy, creativity, execution, analysis and reporting of all Digital Marketing efforts to C-Suite and Board Of Directors for 2 companies, The Woodlawn Cemetery and Woodlawn Conservancy Inc. Also responsible for the growth of the organization's non-profit, education and tourism departments, while managing a staff of essential employees.• Defined a strategy to drive revenue through Digital Marketing efforts such as but not limited to Website Development, Content Creation, (SEO) Search Engine Optimization, (SEM) Search Engine Marketing, Display, Video, Retargeting, (SMM) Social Media Management / Marketing, Email / Database Marketing, Optimization of Local Listings / Maps, Reputation Management and more. • Developed multi-platform strategies from ideas to implementation resulting in growing our brand, increasing our visibility and staying ahead on the competition. • Generated over $9MM in new sales which represents more than 30% of the overall revenue for the organization. This represents more than a 300% growth prior to my arrival. • Inherited an antiquated (CRM) Client Relationship Management system which was populated with less than 1K records that were mostly outdated, cleaned up the data through outreach, created marketing funnels and grew the database to over 13K in less than 3 years. This represents a 1,200% growth. • Awarded Non-Profit Of The Year Award 2018• Awarded Tourism Of The Year Award 2020

Oversee Sales, Marketing & Operations for a new Digital Solutions division within the Daily News. Responsible for recruiting, developing, training & executing sales strategies to deliver a new revenue. Successfully built & led a team through dramatic changes in business by introducing a new digital strategy, staying ahead of technology, developing & executing new programs & products to maximize revenue while minimizing expenses by managing business operations & P&L. Conceptualized & drove the sales strategy, managed by daily & weekly metrics, provided coaching, mentoring, & training.• Recruited, managed & trained Director of Finance, Operations Manager, Marketing Manager, Training Manager, Sales Director, 4 Regional Sales Managers, 45 Sales Professionals, 10 Account Managers. • Generated 500+ new advertisers with revenues exceeding 3MM annually.• Ongoing development of compensation plans & bonuses that motivate & drive results.• Changed sales culture from focusing on short-term advertising campaigns to longer-term solutions by implementing needs based selling methodology.• Developed multi-platform products from ideas to implementation through a selection of vendors, partnering with key decision makers, training sales staff on unique product offerings, developing sales & marketing plans.• Defined a strategy to drive revenue through Daily News suite of digital marketing solutions such as but not limited to Digital Display, Mobile, Content Creation, Social Media, Landing Page Optimization, Website Development, SEO, SEM, Retargeting, Audience Extension, Email, Directory Listing Management & Reputation Management.• Trained sales force on approaches to present the value of larger digital programs to deepen account penetration.• Accomplished speaker focusing on digital marketing for various high profile organizations. Most recent: interview on Bronxnet Television with Dr. Bob Lee from WBLS FM Radio, panelist for .NYC and panelist at the CoInvent Media Summit.

I principally directed sales of advertising and marketing solutions in this high-volume environment. My scope encompassed overseeing Media Consultants, District Sales Managers, and Sales Support in Northern New Jersey. I integrally guided growth in the $34 million product portfolio, including SEM (Google/Yahoo/Bing), SEO, social media, QR codes, reputation monitoring, Verizon YP, direct mail, Superpages.com, EveryCarListed.com, website development, and mobile. Additionally, I managed business operations, P&L, and expense control. I conceptualized and drove the sales strategy, managed by daily and weekly metrics, and provided coaching, mentoring, and training. *** Increased current client spending $1.7 million, and captured $1.9 million in new business, meriting recognition as the #1 Division Manager in the New York / New Jersey region; also named the Travel Award winner.*** Maintained the $4.9 million digital revenue portfolio, and in that, increased current clients’ revenue $905K, and generated $1.1 million in new business. *** Led the organization in new media sales, specifically, solutions such as social media, mobile, reputation monitoring, and QR codes.

This role involved managing the performance of a team of Media Consultants, District Sales Managers, and Sales Support in Northern New Jersey. I articulated and implemented the sales strategy, evaluated metrics, and continually provided the team with professional coaching and development. *** Defined a strategy to drive revenue through SuperMedia’s suite of digital marketing solutions, despite these products generating overall lower margin than other solutions.*** Educated the sales force on approaches to present the value of larger digital programs, particularly when leveraged with print solutions, to deepen account penetration.*** Elevated the Northern NJ region to #1 in 2011, to deliver double-digit gains. Became the only Division Manager who delivered positive growth.

I advanced to this position to oversee inside and outside media consultants across the New York metropolitan area, who sold digital media solutions in Superpages.com, Google/Yahoo/Bing, other SEM vehicles, videos, home, health, and beauty magazines, Verizon YP, and direct mail. My scope encompassed defining sales strategy, maintaining and growing existing business by adding value, and cultivating new business. *** Maintained $6.9 million in revenue in print and digital media. Increased current clients’ spending $524K, and cultivated $624K in new business.*** Generated $1.3 million in revenue from digital solutions, increasing current clients’ spending $313K, and capturing $177K in new business.

I provided key sales leadership, strategy, and team management in several territories in the NY metropolitan region.*** Transformed the Bronx region from -2% losses to +14% growth in 1 year, through employing a combined focus on growing existing accounts and capturing new sales.*** Led the team to deliver an unparalleled 65% growth in the Bronx and Queens territories, largely by conducting training and development for individual representatives, and providing expertise on closing high-dollar accounts. *** Recognized for highest overall growth and sales net in 2002: 232% of quota in the Bronx. Also, won Highest Net Gain 2003: 34.8% in the Bronx, and Highest Overall Growth 2007 in Brooklyn.

In this role I strategically consulted with mid- and high-level B2B and B2C clients to develop inventive marketing and advertising campaigns, across integrated print and online vehicles. This work involved uncovering new business opportunities, and providing consistently excellent customer service, to deepen relationships with the account base. Additionally, I managed creative marketing projects from concept through delivery. I continually monitored key accounts to ensure strategy and performance met or exceeded objectives; also, evaluated and communicated performance data results with clients to guide future direction. *** Generated $1.8 million in new advertising revenue for the Verizon Yellow Pages and Superpages.com, and drove 16% growth in the existing customer base, amounting to nearly $300K.*** Diamond Eagle Award Winner, for delivering sales to goal quota of 237.7%, and exceeding defined objectives for 1 full year. *** Won the 2000 President's Achievement Award, for a #3 nationwide ranking, after demonstrating exceptional sales results within 1 year of hire.

In this role I conceptualized innovative local and national marketing and advertising solutions for Division 1, 2, and 3 college sports teams. Clients included Harvard, Columbia, Fordham, Manhattan College, Stonybrook, Adelphi, Montclair State, Long Island University, and Pace University. I strategically drove new project development: engaged in outbound cold calling to capture new clients, consulted with team athletic directors and university officials to articulate objectives - raise awareness, heighten profile, increase attendance, and build revenue. Also, I generated leads for potential business sponsorships, to financially support these sports media magazines. I managed 15 sales staff.*** Strategically expanded business revenue from $10K to $500K, and from 2 magazines to, ultimately, media projects for 30+ college and university athletic teams.*** Formulated a marketing plan for the Long Island University men’s basketball team, which integrally contributed to increases in attendance, team motivation, and performance, and within 2 years, a spot in the NCAA tournament.

In this role, I provided display advertising and marketing solutions for the largest local newspaper in the Bronx. My scope chiefly encompassed generating leads, outbound cold calling to establish new clientele, prospecting calls, sales presentations, and ad design. I built excellent long-term client relationships, to perpetuate repeat business. I propelled revenue to $30K in less than 1 year, and expanded the classified advertising section from less than 6 ads to more than 3 pages in less than 1 year.