Mike Fletcher work email
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A multi-faceted senior marketing executive focused on building brands and driving results in fast-paced business environments. Diverse experience in-house and at the agency level including marketing global iconic brands, partner acquisition, digital, social, PR, experiential, event, and partnership marketing. Contact: fletch5309@gmail.comMarketing and Brand Leader in FinTech, Sports, Entertainment, Consumer Products, Youth, Experiential, and Restaurant industries.Expertise in: • Brand Strategy and Marketing of Global Iconic Brands and Non-Profit Organizations• Direct Response & New Customer Acquisition • Experiential and Event Marketing• Local, National, and Global Marketing• Content Development & Distribution • Website Development & Optimization • Social Media Marketing• Public Relations• Partnership Engagement• DEI Strategy and Program Execution• Marketing Research • Agency ManagementWhether serving in ad agencies, consumer goods companies, global franchise businesses, fintech leaders or non-profit youth sports organizations, I have led across marketing, communications, brand, sales, sponsorships, partnerships, licensing, business development, integrated marketing, campaign strategy and execution, consumer promotions, brand development, brand management, cross-functional leadership, licensing, advertising development and production, new product development, product design and manufacturing, large-scale global contract negotiations, government relations, digital / social media, experiential / event / live-experience development, as well as digital/social media marketing, and esports programming and development.I seek out opportunities to build, collaborate, ideate and learn from cross-functional peers and category leaders. I am energized by an environment of collaboration, honesty and insights driven by data, research, and analytics to develop solutions that strengthen brands, drive revenue, and accomplish goals. Whether it’s a short-term, mid-term, or long-term strategy, I am motivated to develop plans that drive success.I believe that understanding trends, content and cultural storytelling is essential for inspiring customers, colleagues, and members. By creating a framework that drives consistency across teams and ensures alignment with brand foundations and sales goals, I have led segments and teams to develop world class output that builds equity and delivers results. What can I do for you?
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Gm, UsaPing SolutionsPlano, Tx, Us -
Head Of Moneygram For Business Marketing, VpMoneygram International Aug 2023 - PresentDallas, Tx, Us -
Head Of Product Marketing, VpMoneygram International Mar 2022 - Aug 2023Dallas, Tx, Us -
Chief Marketing Officer (Cmo)Us Youth Soccer Oct 2019 - Dec 2021Frisco, Texas, UsExecutive leadership of the USYS brand. Responsible for all marketing, strategic planning, business development and communications/public relations. Direct team management and oversight of all brand and creative services including agency partners, branding, and national marketing campaigns. Led organizational pivot to year-round soccer marketing. Advised CEO, Board, and state association leadership on effective marketing strategies and tactics. Subject matter expert with leadership at national and local level to ensure collaboration on local integrated marketing strategies.• Led million-dollar brand campaign and website RFP/re-build with new UX design based on customer data, site analytics and performance metrics• Executed all-new marketing strategy that leveraged digital learning platform with B2B education, healthcare, and SaaS partners• Built digital platforms and tools for live event feeds, video promotions and user-generated social media content• Secured multi-year sponsorship agreements with DICK's Sporting Goods, NCSA, EA Games (via Battlefy) and FIFA for first-ever commercial, recreational, FIFA youth esports league -
Senior Director, Marketing And CommunicationsUs Youth Soccer Apr 2019 - Sep 2019Frisco, Texas, UsMarketing, communications and business development leadership for the USYS brand. Responsible for all marketing, business development and communication/public relations. Direct team management and oversight of all brand and creative services including agency partners. Advised CEO, Board, and state association leadership on effective marketing strategies and tactics. Subject matter expert with leadership at national and local level to ensure collaboration of integrated marketing strategies. -
Director, Global Partnerships, Promotions, And Live EntertainmentHasbro 2011 - 2019Pawtucket, Ri, UsGlobal leader and mentor of 15 staffers distributed across 12 countries. Drove record licensing sales revenue and new business partnerships. Responsible for team operations, customer acquisition, brand value setting, lead prospecting, team problem-solving, and creative asset development. Direct relationship and management of partnerships with McDonald’s, Carnival Cruise Lines, and Lay’s / PepsiCo. Responsibilities included full division leadership, P&L budget management, creative and design services supervision, contract supervision, brand usage oversight/compliance, contract evaluation, license management, and sales tracking/forecasting/budgeting.• Tripled sales revenue in less than 5 years to over $13M• Secured $3M global McDonald’s contract and increased revenue 20% while lowering legal expenses 80%• Secured Carnival Cruise Line partnership that generated over $5M in total lifetime revenue -
Senior Manager, Global Sponsorships & PromotionsBurger King Corporation 2007 - 2011Miami, Fl, UsDelivered promotions and sponsorships tied to the hottest sports, entertainment, and gaming brands to inspire consumer connections and drive sales. Leveraged performance insight reports, research data, brand reporting, product sales, and forecasting data for development implementation of persuasive integrated marketing activities and consumer promotions that drove brand value, and awareness.• Drove 8% Whopper sales increase via integrated marketing campaign with Microsoft’s Kinect for Xbox 360.• Drove 8.8% Whopper sales lift via multi-year BK / Tony Stewart NASCAR promotional partnership which led fans to believe that BK was the “Official QSR of NASCAR” (Street and Smiths Business Journal, 12/09).• Increased Double-burger sales by 2% with BK $1 Double burger tie-in with Marvel Studios’ Iron Man 2.• Delivered system profit of $3.1M by driving BK’s integrated Star Trek promotion with Paramount Pictures.• Drove sales increase of 14% by leading BK’s Transformers 2 promotion with Paramount.• Led the strategic program development and execution of BK’s $3B Youth & Family business.• Saved over $180k/year by globalizing international promotions management. -
Manager, Marketing, Global FamilyBurger King Corporation 2005 - 2007Miami, Fl, UsLed global product marketing and promotions tied to family-focused entertainment, toy, and technology trends. Managed the vision, partner selection, calendarization and program development for the $3B global Family business segment. Created a fully integrated marketing, advertising, product, and promotional calendar to inspire first-choice loyalty and increase demand generation. Led coordination, selection, design, global planning, forecasting, manufacturing, and distribution of the second largest volume of toys in the world. -
Associate Manager, AdvertisingBurger King Corporation 2004 - 2005Miami, Fl, UsManaged the creative services of award-winning advertising agencies for multi-million-dollar ad campaigns. -
Account SupervisorGreenberg, Seronick, O'Leary And Partners 2000 - 2002Supervised LoJack advertising account and Shaw's Grocery Stores advertising account.
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Account RepresentativeJ. Walter Thompson 1997 - 2000New York, Ny, UsSupervised Ford Regional Marketing in various markets including Detroit, Memphis and Boston.
Mike Fletcher Skills
Mike Fletcher Education Details
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University Of Florida - Warrington College Of BusinessMarketing -
University Of MichiganFilm & Video Studies
Frequently Asked Questions about Mike Fletcher
What company does Mike Fletcher work for?
Mike Fletcher works for Ping Solutions
What is Mike Fletcher's role at the current company?
Mike Fletcher's current role is GM, USA.
What is Mike Fletcher's email address?
Mike Fletcher's email address is fl****@****ail.com
What is Mike Fletcher's direct phone number?
Mike Fletcher's direct phone number is +140172*****
What schools did Mike Fletcher attend?
Mike Fletcher attended University Of Florida - Warrington College Of Business, University Of Michigan.
What are some of Mike Fletcher's interests?
Mike Fletcher has interest in Inshore/backcountry Fishing.
What skills is Mike Fletcher known for?
Mike Fletcher has skills like Integrated Marketing, Brand Management, Marketing Strategy, Advertising, Marketing, Competitive Analysis, Brand Development, Cross Functional Team Leadership, Digital Marketing, Leadership, Strategic Partnerships, Product Development.
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