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Business to Business (B2B) marketing is my specialty -- creating must-have brands, generating broad and deep awareness, engaging prospects, beating the competition, and filling the pipeline. I create executable marketing strategies and go-to-market plans, collaborate with internal and external stakeholders, and can produce compelling content and messaging. I am an individual contributor when needed, a planner, manager, and strategist. I possess deep knowledge and experience in how to engage B2B communities, application ecosystems, Microsoft communities and programs, and SaaS/Software IT buyers in enterprise, government, healthcare and SMB markets. What I do: • Strategic company / product line positioning, brand development and marketing• Compelling and highly targeted messaging, competitive positioning, and content creation• Innovative demand generation programs and GTM (go-to-market) campaigns• Advanced digital marketing / online programs - SEO, SEM, SMM, including AI-enabled• Strong technology marketing, product marketing, partner marketing, with event management• Measurable lead management, conversion, analytics and pipeline building• Strategic communications, crisis management, analyst relations, media relations, press releases*(Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Marketing Automation Systems)
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CmoInhalióCalifornia, United States -
CmoInhalió May 2019 - PresentScotts Valley, Ca, UsCMO for Inhalio - Global Leader in digital scent transformation technology systems and platform. Directly manage and hands-on delivery of all aspects of marketing for the company and support sales and business development functions in AMERICAS, EMEA and PAC RIM territories.Inhalio is enabling large corporations to make the digital scent transformation into IoT Home & Automotive markets with its Digital Scent 3.0 Platform. Inhalio digital dry-air diffusion and intelligent scent cartridge technology unleashes the power of science and scent to significantly enhance in-vehicle experiences, deliver fine fragrances and essential oils into home markets, enhance retail shopping experiences, and support health, wellness, and wellbeing solutions. We focus on the science of scent using a data-centric process of precise scent infusion, molecular dry-air diffusion, and detailed customer insights. -
Svp Sales And Marketing (Co-Founder)Visiseo Jan 2018 - May 2020Santa Cruz, Ca, UsI co-founded VISISEO to enable businesses to better understand their buyer's lexicon, and to create and update their website pages to improve online visibility by a factor of 5x to 10x. Using a unique organic SEO methodology comprised of data-driven-semantic analysis and cluster-topic methodologies, business value messaging, and digital asset management, I significantly increased digital visibility and website traffic for all of our clients. The visiSEO service elevated online marketing visibility, improved conversions, and contributed to filling the digital pipeline. -
Vp MarketingProject Hosts, Inc May 2012 - Dec 2017Sunnyvale, Ca, UsProject Hosts is a cloud solutions provider (CSP) that specializes in securing, managing, and meeting regulatory security compliance standards for Windows and Linux applications in Azure for customers and ISVs in Government and Healthcare industries. As VP of Marketing I directed all marketing activities: Corporate & Strategic Marketing, GTM, MAS, SMM, SEO, Shows/Events, Partner Programs, Press Releases / Public Relations, Website, Product Marketing, Project Launches, Microsoft OCP/AppCalalog/PinPoint/GTM program management. This included all digital marketing campaigns, advertising, and social media projects. • Brought on board to reposition the company and create a unique position in cloud market for windows-based solutions after Microsoft directly entered the cloud market in same application segment.• Transformed "Public Cloud Hosting" to "Custom Cloud Hosting" (private/hybrid clouds) and added "Security Compliant Clouds" - included complete redo of brand identify, website, trade show signage and collateral. • Developed all SaaS-based messages to support ISO, HIPAA, HiTRUST, and FedRAMP security compliance standards and gained Page 1 Search results (SERP) for 100 critical healthcare and federal government keyphrases and terms within Azure marketplace.• Relaunched and SEO-optimized the company website to a WordPress responsive site.• Worked with sales to define the company’s sales process, updated CRM stages, and linked them directly to marketing programs, lead generation activities, and engagement / nurturing programs. • Created awareness / demand generation through digital marketing: keyword-focused blogs, YouTube videos, joint press releases, targeted email campaigns via marketing automation system.• Managed Company’s Partner Channel (60+); and Microsoft Channel Relationship communications. • Managed Company’s trade shows and events – 10+ yearly -
Cmo, Co-FounderThe Mediatile Company (Acquired By Corum Digital) Nov 2002 - May 2012Vaughan, Ontario, CaThe MediaTile Company (acquired by Corum Digital) was the world’s first provider of Cellular Digital Signage and SaaS-based solutions, and the first company to create a economic HumankKiosk solution (see www.humankiosk.com). MediaTile was the first digital signage company to create commercialized all-in-one displays that eliminated the key barrier to deploying and operating digital signage networks – costly and complex on-site IT infrastructure and software. As CMO and a company Co-founder I was with the company since it's inception doing product marketing, branding, partner channels, web and digital marketing, corporate communications, partner management, lead generation, and go to market programs. I also manged all the website development, copy, digital assets, social media strategy, press releases, advertising (including digital), and trade shows and events. • Built corporate identity, performed all product marketing and partner marketing, aligned solutions to vertical industries, and created recognized industry sub-category: “Cellular Digital Signage” and MediaCast “SaaS Broadcast Network.” • Conceptualized and created unique measurement methodology: Return on Message (ROM) for customers to optimize communication/digital ad strategy – my methodology was published in a leading Digital Signage book.• Presented solutions to Verizon and Sprint and secured M2M/IOT demo-stations with both vendors at their nationwide 4G-LTE launches in more than 20 cities – personally participated on roadshows. Created buzz, leads and customer wins.• Developed a unique “Digital Signage In A Box” program, which gained significant industry buzz and awareness, and secured a Frost and Sullivan award for best digital signage solution (based on Economic Value Proposition).• Developed unique Product Value Propositions (Zero-Information-Technology-Infrastructure), and Economic Value Proposition (Deploy in ½ time and operate at ½ cost). -
Vp Marketing, Allegrix; Director Of Marketing - Asp Managed Services (Post Acquisition)Progress Sep 2000 - Nov 2002Burlington, Massachusetts, UsAllegrix (acquired by Progress Software in 2001) was a Managed Services Provider that assisted ISVs, VARs and Vertical Systems Integrators move from client/server-architected software offerings to ASP/Software-as-a-Service Cloud offerings. As VP Marketing for Allegrix, I managed the Company Brand, Product Value Propositions, GTM Programs, Website, Shows/Events, Partner Programs, Press, Analyst, Website, Project Launches. Following the acquisition, I was the Director of Marketing for ASP Managed Services for the company. Responsibilities included: • Allegix - Created high-level visibility for company using a cross-industry educational program for the new method of software delivery from a cloud: ASP – Application Service Provider (precursor to SaaS solutions). Positioned the service and worked with clients such as Adidas in public relations activities. • Allegrix - Managed company’s partner channel and created unique ASP-in-a-Box “kits” that were subsidized by industry leading ISVs and distributed to their software communities. Kits included process changes needed to move from client-server software to cloud delivery for Sales, Marketing, Engineering and Finance departments. Multiple software vendors “purchased” kits and distributed to their communities, culminating in the one-time purchase of the program by Microsoft for to $200K and delivered to 55,000 of their Value Added Resellers.• Progress – Post acquisition of Allegrix, I was the Director of Marketing for ASP services, I was responsible for aligning and integrated the new ASP messages within the ASPen group, into other product marketing organizations, feeding corporate marketing, as well as spoke on behalf of the company in analyst briefings.Allegrix was acquired by Progress Software (NASDAQ: PRGS) in 2001. -
Vp Corporate Marketing; Dir Product Marketing, Among Many OthersSco 1989 - 2000UsSCO was the world's leading provider of "UNIX on INTEL" operating systems. I was with SCO when the company grew from around $ 40M/year as a private company, to a yearly run rate of around $230M as a public company listed on NASDAQ. During my time with SCO, I held a number of positions including Vice President of Corporate Marketing where I directed and managed 5 Departments – worldwide public and analyst relations, corporate shows and events, corporate and product web teams, corporate communications, and brand development and evangelism. Responsible for Company Brand, Product Brands, Overall Value Propositions, Annual Company Developer Conference, GTM Programs, Corporate Advertising, Website, Corporate Shows/Events, Press & Analyst Relations, Project Launches. Other positions at SEO included: Director of Product Marketing, Director of Unix System Marketing (UnixWare and OpenServer, Manager of Product Marketing (Open Server, Open Desktop). Highlights include: • Managed and promoted Unix-on-Intel worldwide messaging (pre-Linux) through direct and partner community• Ran company’s yearly developer conference at UCSC campus that lasted 4 days on an aggregate budget of $950K for 2,700 Attendees (80% sponsored by vendors/partners)• Launched 5-6 products per year using launch methodology processes developed internally• Led communications integration team during acquisition of UNIX technology, and UnixWare product line• Managed all aspects of product marketing for leading lines including Open Server and Open Desktop
Mike Foster Skills
Mike Foster Education Details
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Michigan Technological UniversityMarketing -
Michigan Technological UniversityMicrocomputers
Frequently Asked Questions about Mike Foster
What company does Mike Foster work for?
Mike Foster works for Inhalió
What is Mike Foster's role at the current company?
Mike Foster's current role is CMO.
What is Mike Foster's email address?
Mike Foster's email address is mi****@****sts.com
What is Mike Foster's direct phone number?
Mike Foster's direct phone number is +140877*****
What schools did Mike Foster attend?
Mike Foster attended Michigan Technological University, Michigan Technological University.
What are some of Mike Foster's interests?
Mike Foster has interest in Civil Rights And Social Action.
What skills is Mike Foster known for?
Mike Foster has skills like Product Marketing, Lead Generation, Go To Market Strategy, Start Ups, Saas, Strategic Partnerships, Enterprise Software, Marketing Strategy, Cloud Computing, Strategy, Marketing, Digital Marketing.
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