Mike Foster Email & Phone Number

California, United States

Scotts Valley, CA, US

CMO for Inhalio - Global Leader in digital scent transformation technology systems and platform. Directly manage and hands-on delivery of all aspects of marketing for the company and support sales and business development functions in AMERICAS, EMEA and PAC RIM territories.Inhalio is enabling large corporations to make the digital scent transformation into.

Santa Cruz, CA, US

I co-founded VISISEO to enable businesses to better understand their buyer's lexicon, and to create and update their website pages to improve online visibility by a factor of 5x to 10x. Using a unique organic SEO methodology comprised of data-driven-semantic analysis and cluster-topic methodologies, business value messaging, and digital asset management, I.

Sunnyvale, CA, US

• Project Hosts is a cloud solutions provider (CSP) that specializes in securing, managing, and meeting regulatory security compliance standards for Windows and Linux applications in Azure for customers and ISVs in.
• Brought on board to reposition the company and create a unique position in cloud market for windows-based solutions after Microsoft directly entered the cloud market in same application segment.
• Transformed "Public Cloud Hosting" to "Custom Cloud Hosting" (private/hybrid clouds) and added "Security Compliant Clouds" - included complete redo of brand identify, website, trade show signage and collateral.
• Developed all SaaS-based messages to support ISO, HIPAA, HiTRUST, and FedRAMP security compliance standards and gained Page 1 Search results (SERP) for 100 critical healthcare and federal government keyphrases and.
• Relaunched and SEO-optimized the company website to a WordPress responsive site.
• Worked with sales to define the company’s sales process, updated CRM stages, and linked them directly to marketing programs, lead generation activities, and engagement / nurturing programs.

Vaughan, Ontario, CA

• The MediaTile Company (acquired by Corum Digital) was the world’s first provider of Cellular Digital Signage and SaaS-based solutions, and the first company to create a economic HumankKiosk solution (see.
• Built corporate identity, performed all product marketing and partner marketing, aligned solutions to vertical industries, and created recognized industry sub-category: “Cellular Digital Signage” and MediaCast “SaaS.
• Conceptualized and created unique measurement methodology: Return on Message (ROM) for customers to optimize communication/digital ad strategy – my methodology was published in a leading Digital Signage book.
• Presented solutions to Verizon and Sprint and secured M2M/IOT demo-stations with both vendors at their nationwide 4G-LTE launches in more than 20 cities – personally participated on roadshows. Created buzz, leads and.
• Developed a unique “Digital Signage In A Box” program, which gained significant industry buzz and awareness, and secured a Frost and Sullivan award for best digital signage solution (based on Economic Value Proposition).
• Developed unique Product Value Propositions (Zero-Information-Technology-Infrastructure), and Economic Value Proposition (Deploy in ½ time and operate at ½ cost).

Burlington, Massachusetts, US

• Allegrix (acquired by Progress Software in 2001) was a Managed Services Provider that assisted ISVs, VARs and Vertical Systems Integrators move from client/server-architected software offerings to.
• Allegix - Created high-level visibility for company using a cross-industry educational program for the new method of software delivery from a cloud: ASP – Application Service Provider (precursor to SaaS solutions)..
• Allegrix - Managed company’s partner channel and created unique ASP-in-a-Box “kits” that were subsidized by industry leading ISVs and distributed to their software communities. Kits included process changes needed to.
• Progress – Post acquisition of Allegrix, I was the Director of Marketing for ASP services, I was responsible for aligning and integrated the new ASP messages within the ASPen group, into other product marketing.

US

• SCO was the world's leading provider of "UNIX on INTEL"​ operating systems. I was with SCO when the company grew from around $ 40M/year as a private company, to a yearly run rate of around $230M as a public company.
• Managed and promoted Unix-on-Intel worldwide messaging (pre-Linux) through direct and partner community
• Ran company’s yearly developer conference at UCSC campus that lasted 4 days on an aggregate budget of $950K for 2,700 Attendees (80% sponsored by vendors/partners)
• Launched 5-6 products per year using launch methodology processes developed internally
• Led communications integration team during acquisition of UNIX technology, and UnixWare product line
• Managed all aspects of product marketing for leading lines including Open Server and Open Desktop

Bachelor’S Degree, Business, Marketing

Associate’S Degree, Aaseet, Microcomputers