Mike Frekey Email and Phone Number
Mike Frekey's Location
Burlington, Massachusetts, United States, United States
Mike Frekey's Contact Details
Mike Frekey work email
- Valid
- Valid
Mike Frekey personal email
n/a
Mike Frekey phone numbers
About Mike Frekey
Long tenured Amazon ad expert and digital marketer. I have hands on experience with over 200 brands, 100K+ ASINs and managed over $80M in ad spend. I am your go to expert if you want to strategically and profitably grow a business on Amazon.Former Head of Marketing Ops and Analytics at Perch where I used advanced PPC, Pricing, Forecasting and Promotions strategies and technology to scale brands within a Marketplace first ecosystem. I work strongly with product development and growth teams to achieve results. My mission is to never stop growing. My motto is "You are the opportunities you make".
Mike Frekey's Current Company Details
Mike Frekey Work Experience Details
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Managing PartnerIg Ppc Mar 2024 - PresentBrooklyn, New York, UsI run a strategic PPC agency for mid-larger Amazon sellers who want to grow within their market.
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Head Of Marketing Operations & AnalyticsPerch May 2023 - Feb 2024Boston, Massachusetts, Us• Continued leadership of Advertising vertical in addition to managing Pricing, Forecasting, and Promotions processes.• Development of automated pricing operations (daily repricing, list price bulk updating, for Amazon + Walmart)• Streamline demand forecast processes to minimize human hours -
Head Of AdvertisingPerch Mar 2021 - Apr 2023Boston, Massachusetts, Us• Partnered with Product team to create internal API based ad management solutions resulting in 4k+ daily changes in ad statuses, keyword targeting and bid management.• Led team of 7 analysts-managers and overarching advertising portfolio of 100+ ecommerce brands.• Set and executed annual global ad forecast ($40M+/y), consistently meeting or exceeding monthly TACoS targets.• Executed successful product launch across 7 geographies including US, CA, and EU. • Collaborated with Amazon Product Managers for monthly alpha/beta product demos; first round user testing for new products.
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Director Of Applied DataExclusive Concepts, Inc. Jun 2019 - Mar 2021Burlington, Massachusetts, UsAs the Director of Applied Data, I serve as the link between software and service at EXCLUSIVE. Working cross-functionally with members of our service delivery team, marketing, and developers, I create and execute product roadmaps to expand our technology capabilities for all client services as well as internal initiatives.Key Accomplishments:• Owned development and execution of technology roadmap for internal “BI” analytics software from ideation to execution to training and delivery. o Successfully oversaw creation of over 100 reports and tools of varying sizes and complexity over 2-year period within role. o Launched products influenced total service revenue growth by over 30% year over year o Includes direct cross-functional work between delivery, marketing, and development teams.• Worked with key stakeholders/subject matter experts to create POC reports and software tools for use prior to full development. o Sample work includes monthly client facing reporting for Wayfair, eBay, and Walmart Ads, as well as Google Latency reporting• Trained sales and delivery teams on usage of new technologies for both external sales and internal value.• Conducted cost/benefit analysis and customer research to set pricing of SAAS tools at enterprise levels. -
Amazon Program ManagerExclusive Concepts, Inc. Jul 2017 - Mar 2021Burlington, Massachusetts, UsAs Amazon Program Manager, I own the development of growth of the Amazon/Marketplace department at EXCLUSIVE. This process involves leading a team of specialists to delivering strong performance for clients as well as expanding capabilities to include additional 3rd party marketplaces and related technology.Key Accomplishments:• Grew Amazon department client list through sales pitches and client farming calls. o Work totaling over 50 successful sales pitches valued over $1500/month average close size• Built client facing reporting and service level management tools for Amazon department. o Examples include ASIN Ratings Tracker, Organic Rank Tracker and Negative Targeting Tools• Hired and trained 7 junior employees in Amazon Seller Central, AMS & AMG/DSP.• Created blog, case study, and other collateral creation to drive department sales and thought leadership.• Managed portfolio of 3+ clients spending a total of up to $375K/month.
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Ppc & Amazon SpecialistExclusive Concepts, Inc. Aug 2016 - Jul 2017Burlington, Massachusetts, UsKey Accomplishments• Managed portfolio of 20+ ecommerce clients spending a total of over $450K/month. o Maintained highest billable revenue among all specialists• Created department level process docs and efficiency tools for Paid Search and Amazon departments. o Sample work includes custom bidding tools, monthly client facing reports, and campaign creation tools• Led multiple successful client farming opportunities which resulted in over 3x growth of billable revenue.
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Paid Search CoordinatorExclusive Concepts, Inc. Jan 2016 - Aug 2016Burlington, Massachusetts, Us•Responsible for the day-to-day management of paid search marketing initiatives for an array of e-commerce stores. •Communicate regularly with clients on campaign performance and deliverables.•Use statistical analysis to draw conclusions about marketing campaigns and make recommendations•Implement successful bidding strategies and effective keyword management based on business goals and targets. •Provide bid and ad management/optimization on a regular basis to achieve maximum efficiency •Write ad copy and perform copy testing and keyword analysis- continually monitoring, revising, and optimizing ad text as necessary to drive campaign performance.•Track and report on campaign results and take part in weekly, bi-weekly and/or monthly client status calls.
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Sales AssociateJims Sports Oct 2015 - Dec 2015Manage weekend sales of sports merchandise.
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Social Media Marketing InternChamplain College Sep 2015 - Dec 2015Burlington, Vt, UsMy work with social media for Champlain College involves managing a content calendar for all Champlain College specific social media accounts, as well as proposal writing for unique social media campaigns. I also track analytics for growth and engagement, with primary data pulled from Hootsuite. In my term with Champlain Marketing, I tracked a growth in engagement by over 25%. -
Peer AdvisorChamplain College May 2013 - Dec 2015Burlington, Vt, UsEvent planning, individual and group meetings, and event facilitation.As a Peer Advisor, I have host several events for first year students, as well as facilitated several discussions through my work on the Common Ground Track. On the other side of the position, I have overseen the transition of a handful of first year students, serving as a mentor for them wen necessary, and making sure their first year of college is a successful one.
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Data SpecialistChamplain College Oct 2012 - Dec 2015Burlington, Vt, UsData entry, filing, brief social media work.As a Data Specialist, I have worked with Constant Contact and Datatel, working with spreadsheets with as many as 30,000+ entries. Outside of my primary work with data maintenance and entry, I have also worked on research to find potential donors through various websites, including, but not limited to various social media sites.
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Event Center Marketing AssistantChamplain College Feb 2013 - Jan 2015Burlington, Vt, UsSocial media marketing and customer service.At the Event Center, I maintain and run multiple social media accounts, such as Facebook, Twitter, and LinkedIn, as well as regularly update higher management with progress on content creation initiatives. Outside of this, I contact potential clients and establish a rapport with them, while serving as the face for the organization.
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Head Of OperationsChamplain College Aug 2014 - Dec 2014Burlington, Vt, Us-Maintain base of football players and fans at Champlain-Organize pickup games, secure space to play, organize teams
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Resident AssistantChamplain College Jan 2014 - Dec 2014Burlington, Vt, UsEvent Planning, supervising residents, bulletin board making, and meetings.Have you ever gone through job training and thought "This is totally super fun! I can't wait to actually start!"? Most 19 year olds have probably never experienced this feeling, but I can honestly say I have when I became an RA. In my short time in my position, I have created connections with my residents, organized events, and done my best to keep everyone alive. We've already gone 18 days without an injury!
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Marketing/Pr InternFriends Of Uvm Baseball Jul 2015 - Dec 2015-Connect with media outlets to increase broadcast of club baseball team-Aid in orchestration of awareness campus of the BRING IT BACK initiative to bring D1 baseball back to the state of vermont-Event coordination in the form of games and tournaments-Team stat tracking-Website development
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Staff WriterFootball.Com Sep 2015 - Oct 2015I volunteer to write weekly articles on the Indianapolis Colts and New England Patriots.
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Staff WriterTruluv Sports Apr 2015 - Oct 2015I provide regular content on for the TruLuv brand with a focus on the National Football League. -
Marketing InternSport Auckland Mar 2015 - Jun 2015Auckland, NzI spent four months with Sport Auckland to develop and carry out a comprehensive marketing plan. Work included social media marketing, research on paid marketing channels, newsletter development, and event promotion. At the end of my term with Sport Auckland, I created a newsletter geared towards schools that is in continued circulation with a readership in the thousands. -
Marketing/Pr InternUvm Club Football Aug 2014 - Dec 2014Through communicating with the team and fans, I work to maximize awareness of UVM Football, boost game attendance, and improve opportunities for player success both on and off the field. In my term with UVM Football I led a boost in Facebook engagement by 30%.
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Marketing InternCommittee On Temporary Shelter Jan 2014 - May 2014Burlington, Vermont, UsCampaign project management, social media involvement, public relations, print media, and fundraising.My primary work with COTS has been to aid in the management of multiple social media platforms, such as Twitter and Facebook, as well as expand upon pre-existing campaigns to raise overall brand awareness. My work with Twitter and Facebook saw increases in engagement and following by totals of 30% and 20% respectively.
Mike Frekey Skills
Social Media
Public Speaking
Social Media Marketing
Facebook
Sports Marketing
Highly Dedicated
Event Planning
Time Management
Loyal
Social Networking
Marketing
Google Adwords
Fundraising
Microsoft Excel
Writing
Football
Statistics
Sports
Event Management
Creative Writing
Photoshop
Amazon Sponsored Products
Powerpoint
Sports Writing
Bing Ads
Facebook Ads
Ecommerce
Amazon
Leadership
Mike Frekey Education Details
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Stiller School Of Business At Champlain CollegeMarketing
Frequently Asked Questions about Mike Frekey
What company does Mike Frekey work for?
Mike Frekey works for Ig Ppc
What is Mike Frekey's role at the current company?
Mike Frekey's current role is Managing Partner @ IG PPC | Amazon PPC | Ex-Perch | $80M+ Managed Ad Spend.
What is Mike Frekey's email address?
Mike Frekey's email address is mf****@****pts.com
What is Mike Frekey's direct phone number?
Mike Frekey's direct phone number is +178136*****
What schools did Mike Frekey attend?
Mike Frekey attended Stiller School Of Business At Champlain College.
What are some of Mike Frekey's interests?
Mike Frekey has interest in Football, Writing, Comedy, Economic Empowerment, Politics, Public Speaking, Baseball, Poverty Alleviation, Human Rights, Animal Welfare.
What skills is Mike Frekey known for?
Mike Frekey has skills like Social Media, Public Speaking, Social Media Marketing, Facebook, Sports Marketing, Highly Dedicated, Event Planning, Time Management, Loyal, Social Networking, Marketing, Google Adwords.
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