Mike Frekey Email & Phone Number

Brooklyn, New York, Us

I run a strategic PPC agency for mid-larger Amazon sellers who want to grow within their market.

Boston, Massachusetts, Us

• Continued leadership of Advertising vertical in addition to managing Pricing, Forecasting, and Promotions processes.• Development of automated pricing operations (daily repricing, list price bulk updating, for Amazon + Walmart)• Streamline demand forecast processes to minimize human hours

Boston, Massachusetts, Us

• Partnered with Product team to create internal API based ad management solutions resulting in 4k+ daily changes in ad statuses, keyword targeting and bid management.• Led team of 7 analysts-managers and overarching advertising portfolio of 100+ ecommerce brands.• Set and executed annual global ad forecast ($40M+/y), consistently meeting or exceeding monthly TACoS targets.• Executed successful product launch across 7 geographies including US, CA, and EU. • Collaborated with Amazon Product Managers for monthly alpha/beta product demos; first round user testing for new products.

Burlington, Massachusetts, Us

As the Director of Applied Data, I serve as the link between software and service at EXCLUSIVE. Working cross-functionally with members of our service delivery team, marketing, and developers, I create and execute product roadmaps to expand our technology capabilities for all client services as well as internal initiatives.Key Accomplishments:• Owned development and execution of technology roadmap for internal “BI” analytics software from ideation to execution to training and delivery. o Successfully oversaw creation of over 100 reports and tools of varying sizes and complexity over 2-year period within role. o Launched products influenced total service revenue growth by over 30% year over year o Includes direct cross-functional work between delivery, marketing, and development teams.• Worked with key stakeholders/subject matter experts to create POC reports and software tools for use prior to full development. o Sample work includes monthly client facing reporting for Wayfair, eBay, and Walmart Ads, as well as Google Latency reporting• Trained sales and delivery teams on usage of new technologies for both external sales and internal value.• Conducted cost/benefit analysis and customer research to set pricing of SAAS tools at enterprise levels.

Burlington, Massachusetts, Us

As Amazon Program Manager, I own the development of growth of the Amazon/Marketplace department at EXCLUSIVE. This process involves leading a team of specialists to delivering strong performance for clients as well as expanding capabilities to include additional 3rd party marketplaces and related technology.Key Accomplishments:• Grew Amazon department client list through sales pitches and client farming calls. o Work totaling over 50 successful sales pitches valued over $1500/month average close size• Built client facing reporting and service level management tools for Amazon department. o Examples include ASIN Ratings Tracker, Organic Rank Tracker and Negative Targeting Tools• Hired and trained 7 junior employees in Amazon Seller Central, AMS & AMG/DSP.• Created blog, case study, and other collateral creation to drive department sales and thought leadership.• Managed portfolio of 3+ clients spending a total of up to $375K/month.

Burlington, Massachusetts, Us

Key Accomplishments• Managed portfolio of 20+ ecommerce clients spending a total of over $450K/month. o Maintained highest billable revenue among all specialists• Created department level process docs and efficiency tools for Paid Search and Amazon departments. o Sample work includes custom bidding tools, monthly client facing reports, and campaign creation tools• Led multiple successful client farming opportunities which resulted in over 3x growth of billable revenue.

Burlington, Massachusetts, Us

•Responsible for the day-to-day management of paid search marketing initiatives for an array of e-commerce stores. •Communicate regularly with clients on campaign performance and deliverables.•Use statistical analysis to draw conclusions about marketing campaigns and make recommendations•Implement successful bidding strategies and effective keyword management based on business goals and targets. •Provide bid and ad management/optimization on a regular basis to achieve maximum efficiency •Write ad copy and perform copy testing and keyword analysis- continually monitoring, revising, and optimizing ad text as necessary to drive campaign performance.•Track and report on campaign results and take part in weekly, bi-weekly and/or monthly client status calls.

Manage weekend sales of sports merchandise.

Burlington, Vt, Us

My work with social media for Champlain College involves managing a content calendar for all Champlain College specific social media accounts, as well as proposal writing for unique social media campaigns. I also track analytics for growth and engagement, with primary data pulled from Hootsuite. In my term with Champlain Marketing, I tracked a growth in engagement by over 25%.

Burlington, Vt, Us

Event planning, individual and group meetings, and event facilitation.As a Peer Advisor, I have host several events for first year students, as well as facilitated several discussions through my work on the Common Ground Track. On the other side of the position, I have overseen the transition of a handful of first year students, serving as a mentor for them wen necessary, and making sure their first year of college is a successful one.

Burlington, Vt, Us

Data entry, filing, brief social media work.As a Data Specialist, I have worked with Constant Contact and Datatel, working with spreadsheets with as many as 30,000+ entries. Outside of my primary work with data maintenance and entry, I have also worked on research to find potential donors through various websites, including, but not limited to various social media sites.

Burlington, Vt, Us

Social media marketing and customer service.At the Event Center, I maintain and run multiple social media accounts, such as Facebook, Twitter, and LinkedIn, as well as regularly update higher management with progress on content creation initiatives. Outside of this, I contact potential clients and establish a rapport with them, while serving as the face for the organization.

Burlington, Vt, Us

-Maintain base of football players and fans at Champlain-Organize pickup games, secure space to play, organize teams

Burlington, Vt, Us

Event Planning, supervising residents, bulletin board making, and meetings.Have you ever gone through job training and thought "This is totally super fun! I can't wait to actually start!"? Most 19 year olds have probably never experienced this feeling, but I can honestly say I have when I became an RA. In my short time in my position, I have created connections with my residents, organized events, and done my best to keep everyone alive. We've already gone 18 days without an injury!

-Connect with media outlets to increase broadcast of club baseball team-Aid in orchestration of awareness campus of the BRING IT BACK initiative to bring D1 baseball back to the state of vermont-Event coordination in the form of games and tournaments-Team stat tracking-Website development

I volunteer to write weekly articles on the Indianapolis Colts and New England Patriots.

I provide regular content on for the TruLuv brand with a focus on the National Football League.

Auckland, Nz

I spent four months with Sport Auckland to develop and carry out a comprehensive marketing plan. Work included social media marketing, research on paid marketing channels, newsletter development, and event promotion. At the end of my term with Sport Auckland, I created a newsletter geared towards schools that is in continued circulation with a readership in the thousands.

Through communicating with the team and fans, I work to maximize awareness of UVM Football, boost game attendance, and improve opportunities for player success both on and off the field. In my term with UVM Football I led a boost in Facebook engagement by 30%.

Burlington, Vermont, Us

Campaign project management, social media involvement, public relations, print media, and fundraising.My primary work with COTS has been to aid in the management of multiple social media platforms, such as Twitter and Facebook, as well as expand upon pre-existing campaigns to raise overall brand awareness. My work with Twitter and Facebook saw increases in engagement and following by totals of 30% and 20% respectively.