Mike Gale Email & Phone Number

St Albans, Gb

Responsible for all PR & communications activity in UK and Scandinavia, including brand and product campaigns, content, events, issues management, HQ and retailer liaison, reporting.

London, United Kingdom

Senior-level PR agency director role supporting a range of automotive, motorsport and luxury brands, using the full PR & communications spectrum to drive their businesses forward, with tangible media and commercial results.

Maidenhead, Berkshire, United Kingdom

Created top three automotive industry rated Public Relations team across every media area, growing media coverage and brand exposure substantially. + Led all UK PR activity and strategy to increase brand and product reputation: including crisis, corporate and product communications, events and launches, consumer and lifestyle (inc. tech) media, prop placement, public affairs+ Improved department employee engagement to 100% + Ran internal communications strategy (including all events) to engage, inform and motivate 200+ employees. Negotiated significant investment increases and launched first employee engagement platform (Microsoft Teams) and weekly management updates + Led company-wide Employee Engagement Team: planning engagement, motivational and silo-reducing activities + Owned seven-figure annual budget, media target objective setting and evaluation

Milton Keynes, United Kingdom

+ Developed SEAT's UK brand and product communication campaigns and content – securing highest-ever UK media coverage and Share of Voice results + Managed relationships with UK media (print media/radio/TV/online) and outlets: automotive/fleet/industry, influencer, business, consumer/lifestyle, national & local/regional, plus Owner's Clubs + Regularly deputised for Head of PR (senior-level global and UK calls/events/meetings) + Stakeholder relations (UK management and SVP, Global Communications): briefings, communications planning, media interviews and event presentations + Managed multiple suppliers: negotiating contracts, costs, projects and onboarding: international corporate PR agency, media asset design and production, media monitoring and evaluation + Brand spokesperson at company and industry UK and international events

Maple Cross, Hertfordshire

+ Negotiated and established brand's sponsorship deal with Arsenal FC: guest hospitality, marketing & public relations opportunities – including access to Manager and key talent + Managed UK launch communications of Dacia brand: content, events & executive briefings, media messaging and targeting. Secured multiple major awards in first 12 months and brokered regular appearances on Top Gear TV+ Launched brand's first electric vehicle range (cars & vans) to media, achieving second-highest UK market Share of Voice + Created all UK brand and product media assets (content and messaging definition); news & feature content, press kits & releases, imagery/video and Q&A documents

Greater London

+ Media relations (forward features, managing enquiries, story pitching, brand spokesperson placement) + Led MIND charity partnership, including events programme (Head Office and clubs) to achieve £1m fundraising target per year

2:1, Spanish & Business

A-Levels: French, Geography, Spanish (Aab)