Michael Gallucci Email & Phone Number

🤝 Helping founders and leadership teams develop and execute commerce & content strategy.📈 Leveraging 18 years of full business lifecycle experience in eCommerce & content operations, performance & brand marketing, partnerships, content production, talent marketing; I partner with you and/or your team to create the right recipe to start, grow, or scale.

MoonBall Media is a first of its kind MLB player-owned media company led by World Series Champion Eric Hosmer and former teammate & award-winning producer Anthony Seratelli. The duo transformed their professional baseball careers into a multi-faceted media company that creates premium IP with access to top-tier talent and untold stories driven by human emotion. MoonBall features original unscripted programming, weekly podcasts and owned & operated FAST channels.Roles:-Chief of Staff; right-hand to the CEO, observing Culture, Operations & Strategy (COS)-Showrunner; the Diggin' Deep Podcast | Overseeing the launch & growth of the fastest growing baseball-rooted podcast.

Launched MoonBall's signature podcast, the fastest growing MLB-rooted independent media outlet. "More than an baseball show", Diggin' is hosted by 2015 World Series Champion & 13-year MLB veteran, Eric Hosmer, renowned Process & Development Coach, Justin Su'a, and 12-year MLB veteran pitcher & Australia native, Peter Moylan. Diggin' Deep prides itself on diving below surface level conversations to truly "dig deep" into human-level conversations at the intersection of professional sports and life. Guests have included MLB superstars like Manny Machado, Fernando Tatis, and legendary MLB coaches like Ron Washington, former MLB players like Mike Sweeney, and actors like Paul Rudd & Rob Riggle. New shows/guests weekly; full episodes available on YouTube, Apple Podcasts & Spotify; follow Diggin' Deep on Instagram @diggindeep_podcast. For partnership inquiries email diggindeep@moonballmedia.com.

San Francisco, California, Us

🧪 Lead creation and development of incubator & accelerator division to develop DTC businesses with a scrappy team of internal + contracted talent responsible for GTM strategy of minimum-viable-product (MVP) DTC eCommerce and viability market tests aka "painted door tests"⭐️ Notable brands developed in incubation/acceleration:🥤 VitaHustle.com | rebrand and launch of Kevin Hart's signature superfood drink🇮🇹 Nonna Enterprises Inc | One Italian family's Airbnb in-person experience was devastated by Covid in March of 2020; our team supported the pivot from in-person experiences to virtual experiences, connecting individuals, families, co-workers, and many of the top businesses worldwide over virtual pasta-making classes. 🫒 Oversaw the creation and development of its signature olive oil brand, importing small-batch bottles to the US from Italy during the peak of pandemic.✈️ 🚢 🚚 📦 Developed logistics strategy to deliver product to every Shopify employee (12,000) across 60+ countries.🥇 The only merchant of Shopify's 2.3 million stores chosen to be featured at Shopify's 2022 annual company "Summit" in a feature length documentary. 🎓 GradPrep.com; created and developed the first DTC brand under the EBSCO umbrella, a $3 billion privately held company that is the leading provider of research databases, e-journal and e-package subscription management, book collection development and acquisition management, and a major provider of library technology, e-books and clinical decision solutions for universities, colleges, hospitals, corporations, government, K12 schools and public libraries worldwide

New York, Ny, Us

📈 Lead post-acquisition integration of SportsMemorabilia.com portfolio into Fanatics’ vertical commerce business, establishing the early roots of the Authentic sub brand; scaling and contributing a $60 million piece of collectibles business grown from the ground up. The authentic division is now a $300+ million division within Fanatics. ⚙️ Executive leader in eCommerce, marketing operations and content strategy; lead eCommerce DTC performance & brand marketing team of Authentic division.🎥 As executive producer, created Fanatics' first-of-its-kind original branded content series' for sponsorship, with the intention of creating an internal content studio; leveraging and working directly with top athlete talent like Peyton Manning, David Ortiz, Aaron Judge, Conor McGregor, Magic Johnson and hundreds more; including sports talent agencies such as Boras Corp, Wasserman, Excel Sports, Rubicon Talent, Rep1Sports, PSI Sports Management, and more; worked with Fanatics’ NFLPA budget to drive sales, awareness, and create sponsorship assets from rights deals.

Miramar, Florida, Us

🤝 {acquired by Fanatics Inc in 2013} SportsMemorabilia.com is the web's largest authentic retailer of autographed memorabilia and collectibles producing >$60 million in revenue. 🏴‍☠️ As a bootstrapped startup, SportsMemorabilia.com was created to disrupt the memorabilia market and provide a simple and trustworthy online shopping experience while providing exceptional customer experience & an expansive variety of unique product offerings for both collectors and gift-givers. 🏁 The business was purchased outright by Fanatics Inc in 2013 and continues to operate as a memorabilia focused property, with significant presence on major marketplaces including EBAY and Amazon.🥇As a co-founder, I worked closely with my partners to piece together the largest drop ship network for memorabilia on the web. What started as a non-inventory pure-play retailer turned into decision by data on-boarding of strategic inventory buys using predictive analytics from a homegrown memorabilia buying tool.🏎️ We built a performance marketing team focused on optimization, testing, and agile development. Creating high performing online retail experience with $260 AOV web orders, and a $1,000 AOV on phone orders thanks to a fine tuned lead gen & 40+ person phone sales team.🔎 SportsMemorabilia.com quickly became the go-to retailer for memorabilia dealers to sell their products. A strong SEO foundation landed us atop virtually all search results for any memorabilia related keywords. We stacked our SEO with an aggressive SEM strategy which allowed us to maximize our land grab on search engines. Working closely with Amazon and eBay, we grew to be the largest collectibles store on both marketplaces.Previous positions:Vice President, eCommerce Marketing & OperationsDirector, eCommerce Marketing

🧠 From R&D to execution of business opportunities and partnerships for Triton's eCom portfolio including SportsMemorabilia.com, HollywoodMemorabilia.com, Biking.com, Boating.com, Yachting.com, Skiers.com, Hobbies.com, BabyFormulas.com and CigarMarket.com. 🧱 Designed strategy to efficiently stand up full-service eCom businesses including website platform, eMarketing, & fulfillment; identify challenges to protect capital investment; blueprinted successful eCommerce practices including developing a custom eCommerce platform with drop ship & fulfillment capabilities, CMS, customer service, sales, manufacturing/production, logistics, and analytics platform. Was a stakeholder in inventory investment, software investment, and team development. Implemented logistical processes and negotiated contracts with parcel carriers. Participated in the acquisition of premium domains ($20k - $1mm) as well as exits of premium domains. Accepted contract from Fanatics Inc upon acquisition of SportsMemorabilia.com (purchased from Triton in 2013), which lead to departure from Triton Web Properties.