Spearheaded agile transformation initiative, migrating legacy desktop applications to modern mobile-first design for an enterprise clientele while managing cross-functional delivery teams of 25+ engineers.Devised robust communication framework to align key stakeholders, enforcing deadline adherence through Scrum/Kanban methodologies across a globally distributed delivery model. Championed technical leadership, mentoring 15+ developers and QAs on implementing agile ceremonies, sustainable processes and test-driven practices.Engineered unified dashboard consolidating cross-tool metrics and KPIs from Jira, Confluence and Microsoft 365, enhancing visibility into the full delivery lifecycle.Facilitated seamless coordination between frontend and backend teams alongside an offshore vendor partnership, proactively managing inter-team dependencies through meticulous grooming.Orchestrated intricate release roadmaps in collaboration with cross-functional peers, establishing pragmatic milestones while mitigating resourcing risks and technical bottlenecks.

Manage relationship and oversee budgets with multiple vendors that support digital publicationsOversees audience development with email promotion and SEO optimization of digital contentLeads analytics reporting of KPIs for company stakeholders

Grew organic traffic by 10% in two months, managing content strategy and overseeing daily publishing. Directed producers, and coordinate digital staff resources of 16-person publication department. Led new digital publication launch, modernizing online content and populating website with daily posts, regular long features, and monthly emails. Implemented new digital advertising system for both internal departments and outside advertisers. Conduct monthly content brainstorming meetings of digital team, print contributors, and various internal departments, promoting company brand. Design and edit monthly analytics tracking report, updating stakeholders on KPIs and relevant content performance.

Boosted organic blog traffic by 11% in fewer than 18 months, with daily posts, SEO-focused content, and monthly emails. Oversaw production of four direct-report staff of online content for multiple web channels. Modernized and mobile-optimized digital content from 20-year old magazine brand, Car & Travel magazine, by launching new WordPress blog. Increased organic traffic and created advertising opportunities by co-creating and designing two WordPress blogs, covering New York beaches and fall foliage in the Northeast. Oversaw Google Analytics tracking of blog performance and updated stakeholders with regular reports.

Launched initial company blog, which grew to 14% of overall organic traffic, and 15% additional traffic from monthly emails. Managed monthly email content creation for e-newsletter for 800,000 subscribers, resulting in open rate increase from 15.4% to 16.7%, and CTR from 1.6% to 2.2% year-over-year.Supervised front-end content updates of $30 million annual digital revenue transaction-focused website.Wrote approximately 40 articles and supervised creation of 100 additional pieces for transaction-focused website, covering travel information, restaurant guides, and day trips, which increased organic traffic sessions 34% in one year.

Led content production, including email newsletters, for coverage of automotive, insurance, and AAA membership benefits for print magazine, reaching 1.5 million readers. Trained new employees on content requirements; and managed interdepartmental and outside vendor relationships.

Copyedited weekly print magazine, covering national restaurant business news. Designed magazine layout with Adobe InDesign. Oversaw website updates and email content, dealing with financial reports, culinary trends and restaurant business topics. Wrote features and columns profiling culinary and restaurant executives.